“Go Your Own Way by Oris is a philosophy that encapsulates the key values by which the brand functions: The spirit of Independence, Craftsmanship and Quality.”
If life we definitely define our own paths, from an early age we start to individualise and personalise a lot of aspects of our life to allow us to take the route that we would like to take. From GCSE choices to careers school is a starting point for this. Later in life we still strive to add our own flare to our lives every single day. Food choices, clothes and fashion choices and even the music we listen to. People are getting more confident in showing their own style, beliefs and beauty. The Oris brands new slogan #Goyourownway encapsulates this new outlook that people are adopting perfectly.
Oris have a statement that defines them perfectly;
“We are as independently-minded, as our clientele. We are Hölstein and proud.”
WHAT IS THE HERITAGE OF THE ORIS BRAND?
Oris is located in Hölstein which is a minute town in Switzerland mostly surrounded by forests and a small creek which the watch brand gets its name from. The brand was born in 1904 and has grown since then into the international luxury watch brand we know today. Oris is a brand that really trusts in their heritage which is the spirit of Hölstein and they are allowing this to guide the brand into the future.
Oris has evolved over generations to incorporate a variety of essential elements in a timeless manner.
Oris Watches focus is on luxury mechanical watches, these timepieces are considers things of beauty which have been designed according to principles that have evolved over generations. Oris have no intention on stopping here though and they have promised to continue to evolve and move forward with these principles in the future. The iconic Red Rotor is an assurance marker for people to indicate that this watch is functional, innovative and designed to last for many years to come. The brand puts so much effort into making sure their watches are designed to bring many years of excellence from the timekeeping and other functions that they provide.
Oris watches is a proudly independent watch brand and this allows them to be free to innovate and explore with their design team to allow their watches to be as functional and feature packed as possible whilst still retaining their sophisticated and luxury style.
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