Shock advertising, also known as shockvertising, involves creating adverts that startle and offend audiences by violating norms for social values and personal ideals. It’s used primari… Read More

Variable cost pricing is a pricing strategy where the selling price of a product or service is determined primarily by the variable costs incurred in its production, such as raw materials, l… Read More

Internal Marketing is a strategic approach that focuses on treating employees as internal customers and jobs as internal products. It encompasses the policies, practices, and corporate cultu… Read More

Reverse logistics refers to the process of managing the return, remanufacturing, refurbishment, or disposal of products and materials after they have been delivered to customers or used in o… Read More

The Entity-Relationship (ER) Model is a conceptual data model used in database design to represent the entities, attributes, and relationships within a domain. It provides a graphical repres… Read More

A pivot strategy refers to a fundamental change in a business direction or focus, often in response to market feedback, technological changes, or underperformance against initial business mo… Read More

Third-degree price discrimination, a strategic pricing approach widely employed by businesses across various industries, involves setting different prices for distinct customer segments base… Read More

The Big Mac Index, conceived by The Economist in 1986, is an informal way of measuring the purchasing power parity (PPP) between two currencies and provides a test of the extent to which mar… Read More

Dynamic discounting represents a paradigm shift in traditional payment terms, offering businesses the flexibility to accelerate invoice payments in exchange for early settlement discounts. U… Read More

Sales Enablement is a strategic, ongoing process that equips all salespeople with the ability to consistently and systematically have a valuable conversation with the right set of customer s… Read More

The Serverless Framework is a powerful tool for building and deploying serverless applications, providing developers with a streamlined and efficient way to develop code without having to ma… Read More

The price-quality heuristic is a cognitive shortcut that consumers frequently employ to make purchasing decisions, particularly when they are confronted with incomplete information about a p… Read More

Tree testing is a usability testing method used to evaluate the navigational structure and findability of information within a website or application. It involves presenting participants wit… Read More

One-Size-Fits-All Marketing is a strategy where a single marketing approach, message, or product offering is used to target a broad audience without customization or segmentation. This appro… Read More

Data fusion is a process that integrates and combines data from multiple sources to produce more comprehensive, accurate, and actionable information than can be obtained from individual data… Read More

GraphQL is a powerful query language for APIs that enables clients to request exactly the data they need, making it possible to build efficient and flexible APIs. In this comprehensive guide… Read More

A Warehouse Management System (WMS) is a software application or platform designed to optimize and streamline the operations of warehouses, distribution centers, and fulfillment centers. WMS… Read More

Absorption costing, also known as full costing, is an accounting method that allocates all direct and indirect production costs to the cost of goods sold (COGS) and ending inventory. Unlike… Read More

Occasion segmentation is a marketing strategy that involves dividing a market into segments based on specific occasions, events, or circumstances when consumers are likely to have distinct n… Read More

Less-Than-Truckload (LTL) shipping is a transportation method used for shipping relatively small freight or cargo loads that do not require the use of an entire truck trailer. LTL shipments… Read More

Rule-based systems are computational systems that use a collection of rules to make decisions, draw inferences, or take actions based on input data or observations. These systems encode know… Read More

The Inflationary Gap is a crucial economic concept used to describe a situation where the total demand in an economy exceeds the total supply at the level of full employment, leading to upwa… Read More

At its core, versioning embodies the dynamic nature of creation and collaboration, enabling individuals and organizations to track, manage, and iterate on projects, documents, and content ov… Read More

A Developer Advocate, also known as a Developer Evangelist, is a role that bridges the gap between external developers and a company, primarily focusing on building and nurturing a community… Read More

GitOps is a set of practices and principles for managing and automating the deployment, configuration, and operation of infrastructure and applications using Git as the single source of trut… Read More

A Service Encounter refers to the interactions between a customer and a service provider at any point during the service delivery process. This direct contact can significantly influence the… Read More

Stream processing is a computational paradigm for analyzing and processing continuous streams of data in real-time. Unlike traditional batch processing, which operates on static datasets, st… Read More

Causal reasoning is a cognitive process that involves identifying, understanding, and explaining the causal relationships between events, actions, or variables. It seeks to determine how one… Read More

Clean code principles are a set of guidelines, best practices, and coding standards aimed at producing readable, maintainable, and efficient software code. Clean code emphasizes clarity, sim… Read More

At its core, demand-based pricing epitomizes the symbiotic relationship between market demand and pricing strategies. This dynamic approach entails adjusting prices in response to fluctuatio… Read More

A demand-driven supply chain is a strategic approach to supply chain management that focuses on aligning supply chain processes and resources with actual customer demand signals, rather than… Read More

Influencer Tiering is a strategic approach used in influencer marketing to categorize influencers into different levels or tiers based on a set of criteria such as audience size, engagement… Read More

First-degree price discrimination, also known as perfect price discrimination, is a pricing strategy in which a seller charges each customer the maximum price they are willing to pay for a p… Read More

The “Moment of Truth” (MoT) refers to any point at which a customer interacts with a brand, product, or service to form or change an impression about that particular brand or pro… Read More

Interruption Marketing refers to any marketing strategy that “interrupts” a user’s activity to capture their attention. This traditional form of marketing includes tactics… Read More

Transshipment is a logistics process involving the transfer of goods or cargo from one transportation vehicle, mode, or carrier to another, typically at an intermediate location or terminal… Read More

Forward chaining is a thinking model and problem-solving approach that involves starting with available data, facts, or observations, and incrementally applying rules, knowledge, or reasonin… Read More

Empirical process control is a methodology used in project management and software development that emphasizes iterative, incremental, and data-driven approaches to managing and improving pr… Read More

Channel design refers to the strategic process of planning, organizing, and structuring the distribution channels through which products or services are delivered to end consumers. It involv… Read More

The MEAN stack is a popular open-source web development stack used for building full-stack web applications. In this comprehensive guide, we’ll explore the key components, architecture… Read More

The Brand Price Trade-Off (BPTO) is a specialized market research technique used to understand how consumers value different brand attributes relative to price. This method helps companies i… Read More

The Gabor-Granger pricing method, also known as the Gabor-Granger technique, is a direct pricing approach used to determine consumers’ willingness to pay for a product or service. Deve… Read More

Complex Event Processing (CEP) is a computational technology that enables real-time analysis of streaming data to identify patterns, detect correlations, and extract meaningful insights from… Read More

Terraform is an open-source infrastructure as code (IaC) tool developed by HashiCorp that allows users to define and provision infrastructure resources declaratively using a high-level confi… Read More

Dynamic Creative Optimization (DCO) is a technology-driven process used in digital advertising that automatically optimizes and personalizes ad content in real-time based on user data. DCO u… Read More

The LAMP stack is a popular open-source web development stack used for building dynamic websites and web applications. In this comprehensive guide, we’ll explore the key components, ar… Read More

A Time and Materials contract is a type of procurement arrangement where the client pays the contractor based on the actual time spent and materials used to complete a project. Unlike fixed… Read More

A cost-plus contract, also known as a cost-reimbursement contract, is a procurement agreement where the client reimburses the contractor for the actual costs incurred in performing the work… Read More

Component-based development (CBD) is a software engineering approach that emphasizes the construction of software systems from reusable, self-contained components or modules. These component… Read More

Nostalgia marketing is a marketing strategy that leverages sentimental or emotional connections to past experiences, memories, or cultural phenomena to evoke positive feelings and influence… Read More

The MERN stack is a popular open-source web development stack used for building full-stack web applications. In this comprehensive guide, we’ll explore the key components, architecture… Read More

An Agile Supply Chain is a dynamic and flexible approach to supply chain management that emphasizes responsiveness, adaptability, and collaboration across the entire value chain. Unlike trad… Read More

The Think-Aloud Protocol (TAP) is a qualitative research method used in usability testing and cognitive psychology to gather insights into participants’ thought processes, decision-mak… Read More

Firmographic segmentation is a marketing strategy that involves dividing a market into segments based on characteristics related to businesses or organizations rather than individual consume… Read More

Price controls refer to government-imposed regulations that dictate the maximum or minimum prices at which goods and services can be bought or sold in the market. These regulations are inten… Read More

Counter-Branding is a marketing strategy used by companies to position their brand as a distinct alternative to mainstream competitors, often by challenging or rejecting the norms and values… Read More

A Knowledge Graph is a structured representation of knowledge in a specific domain, organized as a graph database where entities are nodes and relationships between entities are edges. It se… Read More

Design of Experiments (DOE) is a systematic methodology used to plan, conduct, analyze, and interpret controlled experiments or tests to understand the relationship between input variables a… Read More

Infrastructure automation is the practice of using software tools, scripts, and processes to automate the provisioning, configuration, management, and maintenance of IT infrastructure resour… Read More

Price indexing is a statistical measure that tracks changes in the price of goods and services over time. It is primarily used to assess price movements in various sectors of the economy, al… Read More

Operational Intelligence (OI) is a dynamic approach to data analysis that enables organizations to gain real-time insights into their operations, processes, and systems. It involves the coll… Read More

Object-Oriented Analysis (OOA) is a methodology used in software engineering to analyze, model, and design software systems based on the principles of object-oriented programming. OOA focuse… Read More

Pop-Up Stores are temporary retail spaces that enable brands to interact with customers directly for a limited time. This retail strategy is used to generate buzz, test new markets, launch p… Read More

Spray and Pray Marketing is a traditional marketing strategy where businesses disseminate their marketing messages to a large, untargeted audience hoping some of the messages will resonate a… Read More

Price stabilization involves market intervention and supply-demand balancing to achieve economic stability and prevent price fluctuations. It is applied in commodities and housing markets, a… Read More

Account-Based Selling (ABS) is a strategic approach that treats individual accounts as markets in their own right. It involves tailoring sales strategies to specific high-value accounts, ali… Read More

The Output Gap is a critical economic indicator that measures the difference between the actual output of an economy and its potential output at full capacity. It helps assess the overall ec… Read More

Domain-Driven Design (DDD) is an approach to software development that focuses on aligning software design with the domain model of the problem space. It emphasizes collaboration between dom… Read More

Street marketing refers to promotional activities conducted in public places to directly engage consumers through innovative, often unconventional methods. It’s part of guerrilla marke… Read More

Model-based reasoning is a cognitive process that involves using mental or computational models to understand, predict, and explain phenomena or systems. It entails constructing simplified r… Read More

Target costing is a proactive cost management approach that involves setting a target cost for a product or service based on market expectations, customer preferences, and desired profit mar… Read More

Backward scheduling is a production planning method that starts with the desired delivery date or due date of a customer order and works backward through the production process to determine… Read More

Data-driven Marketing refers to the practice of optimizing brand communication based on customer information. Data is collected, analyzed, and used to tailor marketing efforts to the individ… Read More

Helm is a package manager for Kubernetes that simplifies the deployment, management, and scaling of containerized applications by providing a templating system and repository of pre-packaged… Read More

The Balassa-Samuelson Effect, named after economists Béla Balassa and Paul Samuelson, is a significant economic theory that explains why countries with high productivity growth in tra… Read More

Configure-To-Order (CTO) is a manufacturing strategy in which products are assembled and configured based on predefined options, features, and configurations selected by customers at the tim… Read More

Co-op advertising is a marketing partnership where manufacturers and retailers share the costs and strategic responsibilities of advertising efforts. This collaborative approach leverages th… Read More

Unified Modeling Language (UML) is a standardized modeling language used in software engineering to visually represent systems, processes, and architectures. Developed in the 1990s, UML prov… Read More

Modular design is an approach to product or system design that emphasizes the creation of discrete, self-contained modules or components, each responsible for performing a specific function… Read More

Second-degree price discrimination, a sophisticated pricing strategy employed by businesses across diverse industries, involves offering different prices to customers based on the quantity o… Read More

Kubernetes, often abbreviated as K8s, is an open-source container orchestration platform designed to automate the deployment, scaling, and management of containerized applications. Developed… Read More

Git is an open-source distributed version control system (DVCS) designed to track changes, manage revisions, and facilitate collaboration on software development projects. Git enables users… Read More

Undercover marketing, also known as stealth marketing, involves marketing to consumers in a way that they do not realize they are being marketed to. It aims to promote products or brands ind… Read More

Ontology deals with the study of existence, being, or reality. It explores questions related to what exists, what kinds of things exist, and how these things are related to each other. In es… Read More

System architecture refers to the high-level structure of a complex system, encompassing its components, interactions, and interfaces. It provides a blueprint for designing, building, and ma… Read More

Requirements engineering is a systematic and disciplined approach to eliciting, analyzing, documenting, and managing requirements for software systems, products, or services. It involves und… Read More