You may not have heard about Slideshare which is now part of LinkedIn. You can find SlideShare under the interests tab at the top of your LinkedIn page. I’ve been on LinkedIn for a while now and I didn’t know SlideShare was a thing. Then when I found out about it I didn’t think it’d be worth my time. It’s slideshows. No links. No sounds. Just slide shows. You can embed YouTube videos inside the slides, sure.
This is a social network within LinkedIn that you can use to display your knowledge and gather leads with their lead generation service. Unsure of this platform for B2B sales I copied the data from 15 of my blog posts and turned them into SlideShare presentations. This was quick and easy. I’ve been able to get a good amount of hit’s from it too.
9,368 Views in 30 days. That’s an average of 312 impressions a day.
In one month I have made almost 10,000 impressions in 1 month. Impressions that seem to continue at an increasing average without me adding more content. If you take the last week at 3,179 impressions in 7 days my slides are on track to do 12,716 impressions in the next 30 days as they are shared more and rank higher in social shares and views.
SlideShares can be shared on LinkedIn profiles or downloaded for further use making this not only a great place to learn but a great place to share presentations. Presentations are easily shareable on Twitter and FaceBook as well creating more content with relatively little effort.
SlideShare seems to have a fairly good worldwide reach with the most shared and most viewed content coming from a variety of areas around the globe making this great for businesses in a growing global economy. Should everything be put on SlideShare? No. But playing with SlideShare in your industry will quickly show you if you can gather leads.
Can your business benefit from SlideShare?