2024-02-02 18:04
As we gear up for 2024, the world of product management is in for some big changes. One of the major shifts I’m seeing is a stronger emphasis on ethical considerations in product desig… Read More
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Hortal.com - Innovation And Digital Transformation Blog
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Roberto Hortal. Leader in Innovation and Digital Transformation.
2024-01-19 17:15
As we move into 2024, the world of product management is set to continue to develop very rapidly. This is likely to be driven by three trends that will continue to shape the industry in the… Read More
2023-12-18 12:44
In product management, the debate over decision-making authority rages on. Who should have the final say in shaping our products? The answer lies in a model that champions collaboration, evi… Read More
2023-09-28 15:47
Change is a constant in life, both personally and professionally. However, change can also be difficult and disruptive. It is not uncommon for people to resist change, even if it is in their… Read More
2023-08-03 05:55
If you’re a product manager, you’re probably familiar with the traditional sales-led growth model. This model relies on outbound sales and marketing efforts to acquire customers… Read More
2023-07-28 13:21
The COVID-19 pandemic has shown that product teams need to be prepared to adapt to change quickly. This means having a strong understanding of the customer and being able to pivot quickly wh… Read More
2023-07-26 06:00
The product manager is a key role in businesses today. They are responsible for the overall success of a product, from conception to launch and beyond. There are many different ways to see t… Read More
2023-07-24 16:35
In today’s rapidly changing world, businesses need to be able to adapt quickly to new market conditions and customer demands. This is where agile product development comes in. Agile pr… Read More
2023-04-13 16:01
Marketing roles are transforming into product management. I discuss the key differences between traditional marketing and product management, including a focus on outcomes, agile ways of wor… Read More
2023-03-27 15:52
Embarking on a career in product management can be exciting, but there are a few pitfalls to watch out for. I highlight some common mistakes that new product managers make and provide tips o… Read More
2023-03-17 07:38
Discover three little-known books on product management that offer valuable insights and practical advice for building successful products. From human skills to customer feedback to enterpri… Read More
2023-03-15 07:49
As a product manager, your role is to ensure that your team is empowered and autonomous while staying focused on delivering customer outcomes and continuous improvement Read More
2023-03-06 07:36
Discover the key steps involved in product discovery, popular frameworks and tools that can be used in each stage Read More
2023-02-20 07:26
Discovering and meeting customer needs is crucial for a product manager. By starting with the "why" of your product and using the "Jobs To Be Done" framework, you can develop a product that… Read More
2023-02-13 18:30
Product Management is not yet a well-defined subject that can be learned to a high level by going exclusively down an academic route. It is, however, a role in demand all around the world, a… Read More
2023-01-28 09:00
I am thrilled to announce that I will be teaching a university course on Product Management this June at Harbour.Space. As a successful product leader, I believe it is my obligation to inves… Read More
2023-01-25 18:00
This may not be news to you: product teams are under constant pressure to deliver high-performing products on time and within budget. This won’t surprise you either: achieving this goa… Read More
2023-01-11 08:00
Every year, I set myself a challenge to read at least one book a month. I prefer business, science and technology reads but I have also found time for biography, novels, comedy and sci-fi. A… Read More
2023-01-10 13:00
Product roadmaps are an essential tool for product teams. They provide a clear vision of where the product is headed and what the team is working on at any given time. However, nothing is ev… Read More
2023-01-03 11:58
If you're in charge of a product and technology function, you know that staying ahead of the curve and continuously improving your products and technologies is crucial to success. Here are s… Read More
2022-10-11 07:45
Product Management is all about discovering customer problems that are worth solving, and then building a solution that works for the customer and the business, improving through iteration a… Read More
2022-02-24 08:29
I get to recognise the great work of the women and men that make the technology that makes our lives incredible every day Read More
2022-02-21 08:45
Can you imagine a football game where when the goalkeeper has the ball, she confers with other goalkeepers as the rest of the departments play in other games? Silly, I know, yet this is the… Read More
2022-01-31 08:45
I read at least one new book every week, and love to recommend the best to other product people. You'll find every book in this list a brilliant read that helps you become a better product p… Read More
2022-01-24 08:45
RM Studio just run a Design Sprint, compressing months of time into a single week. The Design Sprint gives us superpowers! Read More
2022-01-21 17:27
As the push towards digital takes hold across the broader business landscape, B2B businesses must respond to an increased demand for ecommerce and a growing preference for self-service trans… Read More
2022-01-11 08:50
Every January, my inbox floods with predictions for innovation for the year to come. It’s the year of Mobile, or AI, or Blockchain. Investment is going up (it almost always is, somewhe… Read More
2022-01-04 11:32
The way in which we award students' grades hasn't changed for hundreds of years. This year, the team at RM Studio will start changing this for the benefit of educators and students Read More
2021-10-13 15:30
Katrina Logie, guest host of Tied Together, interviews Roberto Hortal on the topic of Digital in Education Read More
2021-08-23 10:11
Twitter was momentarily a bright place yesterday as an image of a Wellbeing Manifesto was shared and reshared. Originally attributed to Google, a bit of research uncovered the original comes… Read More
2021-01-28 11:07
Benedict Evans, the highly respected tech journalist and analyst, produces a big presentation every year exploring strategic trends in society and the technology industry. This year’s… Read More
2021-01-21 08:30
In the year of not leaving the house for almost anything I kept devouring books, particularly audiobooks. Every year, I set myself a reading challenge on Goodreads. 2020’s challenge wa… Read More
2020-09-25 07:45
It’s been over a year since I started as Head of Innovation at RM Results. I had an opportunity recently to reflect and look back: here are some of the things the team and I are proud… Read More
2020-06-29 16:10
I'm an avid consumer of news and I pride myself on being well informed about the widest range of subjects and current affairs. The Today Programme used to be a very large part of that. What… Read More
2020-04-28 16:30
Students across the UK have been sent home during lockdown. At RM Studio we believe that in the technologically-advanced society we all live in, learners must be able to continue their educa… Read More
2020-01-04 18:00
Writing about what I read has become a little annual ritual for me. Last year I read 79 books: I wrote about it recently and I even keep an up-to-date list of every book I’ve read. Thi… Read More
2020-01-03 08:30
We innovation leaders love the theatre of innovation: whiteboards, sticky notes and stand-up ceremonies where we demo our latest prototypes and share everything we’ve learned from inte… Read More
2020-01-02 11:55
Writing about what I read has become a little annual ritual for me. Last year I read 79 books: I wrote about it recently and I even keep an up-to-date list of every book I’ve read. Thi… Read More
2019-12-19 09:07
I love devouring books, particularly audiobooks. Every year, I set myself a reading challenge on Goodreads. This year’s challenge was to read at least 25 books, just over 2 a month. I… Read More
2019-09-23 07:30
I was invited to Sprint 19, an annual event by GDS, bringing together Digital people to share and learn about improving people's lives.
The post Sprint 19: bringing together Digital people… Read More
2019-09-18 17:56
At the start of every year, I set myself a challenge to read lots of books. I am a lifelong learning enthusiast and I love spending time listening to audiobooks while travelling or at home… Read More
2019-09-06 10:59
From 22nd– 27th September, I’ll be joining education leaders from around the world to share innovative ideas on educational assessment at the International Association for Educat… Read More
2019-08-12 07:15
Since I joined RM Results in the spring, we’ve been working behind the scenes forming an innovation capability for RM, developing our innovation toolkit, developing key capabilities an… Read More
2019-03-14 17:34
It wasn’t that long ago that using a PC was the main driver of online activity. However, that has changed. More online activity now comes from mobile devices, and its lead over desktop… Read More
2018-12-11 08:45
I love devouring books, particularly audiobooks. Every year, I set myself a reading challenge on Goodreads. This year’s challenge was to read at least 24 books, 2 every month. I’… Read More
2018-11-30 13:21
Digital Transformation is hard, make it easier with our Digital Transformation infographic
The post A roadmap for Digital Transformation – infographic appeared first on Hortal Digital… Read More
2018-10-31 08:30
I’ve just read Susanne‘s excellent Twitter thread on Agile Teams. She lists (many) behaviours she has observed that indicate the working of a high-performance team. I… Read More
2018-10-19 11:44
The way to successful innovation is to build an alliance with your customers: understand their needs and desires, design solutions that engage them emotionally as well as functionally, and c… Read More
2018-10-12 07:30
Technology evolution, competition, customer expectations and margin erosion: there is an innovation approach to each of these challenges. Make sure you're applying the right type for the cha… Read More
2018-10-04 10:36
The Barca framework provides some brilliant insight into practically building a deliberate business culture: pick your 3 behaviours, empower your culture architects, use the 5 components of… Read More
2018-10-01 15:30
Last week, I attended Insight Into: Innovation, an event organised by Insight Recruitment that brought together 5 brilliant speakers in a very engaging format. Paul Wilshaw, David Nicol… Read More
2018-09-24 07:30
While the mainstream media continues to spin horror stories about how AI is going to make everyone unemployed and propose that the only possible future involves a society of leisure supporte… Read More
2018-08-10 07:30
Creating a new kind of customer experience requires the speed, flexibility and intimacy with the customer that Agile only provides. Are you ready to embrace Agile? Can you allow small, multi… Read More
2018-06-08 07:30
I just came across this infographic on the evolution of Computer Science and the Internet. It made me think about the parallels between the disciplines that have shaped my career, and my per… Read More
2018-05-29 07:45
Register now for my upcoming Webinar on Tuesday, June 19, 2018 at 4:00 PM – 5:00 PM BST. Becoming Digital: lessons from 20 years in Digital Transformation. What is it really like to dr… Read More
2018-05-18 08:15
I get this question a lot: what is Digital? Do you have a Definition of Digital? I used to reply that Digital is a collection of behaviours, ways of working, business mechanisms and opportun… Read More
2018-04-24 15:22
Register now for my upcoming Webinar on Tuesday, June 19, 2018 at 4:00 PM – 5:00 PM BST. Becoming Digital: lessons from 20 years in Digital Transformation What is it really like t… Read More
2018-04-03 09:00
In my 20 years of working at large organisations, I can’t pinpoint a time where the company wasn’t going through some kind of reorganisation: either designing the new structure… Read More
2018-03-22 10:14
On 21st March 2018, I was invited to speak about Digital Transformation at the Cloud Innovation stage of Cloud Expo Europe. I decided to use this opportunity to look back at 20 years of worl… Read More
2018-03-15 10:00
When faced with Digital disruption, many organisations’ Digital Strategy is to set up a dedicated Digital Innovation business tasked with developing completely new, unprecedented propo… Read More
2018-03-07 09:15
Economics has been in the news. Since the start of the recession, many people have been introduced to Hayes’ and Keynes’ conflicting theories and economic literacy is improv… Read More
2018-03-05 10:30
This is a guest post by Josephine Perry at Makesnaps. The role of artificial intelligence in the world of business is going to expand in the coming years. We are already starting to see the… Read More
2018-03-03 10:50
This is a guest post by Ilan Nass at Taktical, a Digital Marketing agency in New York. Growth teams have been getting a lot of attention lately, prompting questions and, perhaps, some confus… Read More
2018-02-28 15:32
Get the latest headlines from Hortal.com on your Amazon Echo with the Hortal.com Articles Alexa skill. Just say Alexa, open Hortal.com Articles to hear the latest headline. Want more? Enable… Read More
2018-02-27 08:30
According to respondents to a recent McKinsey survey, only 37% of Digital Transformation efforts are successful. The number may change from study to study, but the sentiment is common: most… Read More
2018-02-23 07:00
Digital technology is making organisational evolution unavoidable. This will not be a one-off reorganisation, but a constant stream of activity in pursuit of Digital excellence. A deliberate… Read More
2018-02-20 08:30
Have you watched All the Money in the World?. As a film, it leaves a lot to be desired. But I was struck by its depiction of J. Paul Getty senior, a business tycoon and the world’s ric… Read More
2018-02-12 08:30
Digital technologies open opportunities beyond optimising the way you offer your core products to existing and new customers. A more fundamental innovation is transforming the business world… Read More
2018-02-06 08:30
Digital adoption is disrupting businesses. As consumer, market and technology changes spread across industries they’re challenging organisations’ very right to exist. The threat… Read More
2018-01-30 08:30
McKinsey’s recently published delivering growth through diversity shouldn’t surprise anyone. According to their findings:
Gender, ethnic, and cultural diversity, particularl… Read More
2018-01-25 08:30
McKinsey & Company are about the only one among large consulting organisations that seem to understand the new world of business, one where Digital has completely and permanently changed… Read More
2018-01-23 08:45
Digital Transformation should be top of every CEO’s agenda. Indeed, most organisations dedicate plenty of space to their Digital initiatives on their websites and annual reports. Howev… Read More
2018-01-05 09:15
7 Tips For Building, Launching, and Maintaining a Successful Mobile App
This is a guest post by @araesininthesun. Rae Steinbach is a graduate of Tufts University with a combined Internation… Read More
2017-12-14 09:53
Every year, I set myself a challenge to read at least one book a month. I prefer business, science and technology reads but I have also found time for comedy and sci-fi.
In order to read as… Read More
2017-08-31 06:30
It’s important to remember that innovators in business don’t always get a platform.Gary Hamel
I am in an analytical mood today. Let’s talk about how technology is changing… Read More
2017-08-14 08:55
Frederick Douglass taught that literacy is the path from slavery to freedom. There are many kinds of slavery and many kinds of freedom, but reading is still the path.Carl Sagan
This week I w… Read More
2017-07-31 09:46
It is never too late to be what you might have been.George Eliot
This is just issue 2 of my supposedly on Friday series and I am already officially late!
Team building activities that work:… Read More
2017-07-21 16:30
It has become appallingly obvious that our technology has exceeded our humanity.Albert Einstein
Tour the International Space Station on Google Street View
You can now visit the International… Read More
2017-05-22 08:15
The Co-op Annual General Meeting (AGM) last Saturday gave me an opportunity to reflect on what I’ve learned during my first 2 months at the helm of Membership Products and Services.
A… Read More
2017-04-19 10:45
By choosing Co-op, our members support over 4,000 local causes across the UK every day.
Co-op Members get 1% back for a local community cause and 5% back for them when they choose Co-op pro… Read More
2017-03-06 08:30
I’m on the road to Manchester in what is going to be my weekly commute from now on: today is my first day as Membership Services Director at the Co-op Digital Team.
This is the role of… Read More
2017-03-03 14:18
The first week of August 2011 I walked into the EDF Energy office in Hove with the challenge to lead the Digital team and the ambition to transform our customers’ lives through Digital… Read More
2017-02-21 16:25
The EDF Energy Blue Lab’s Connected Home and Business Challenge, part of the Pulse Innovation Awards, explored the opportunities presented by the Connected Home and Business. Over 150… Read More
2017-02-19 09:48
The EDF Energy Pulse Innovation Awards accelerate innovation and the development of the future of energy. The Pulse innovation awards’ goal is to showcase, incubate and accelerate mark… Read More
2017-02-14 09:45
Up to 30% of households are forecast to have some kind of connected home system by 2020. This presents an enormous growth opportunity for energy suppliers and others.
Smart meters and connec… Read More
2016-11-10 11:12
On episode 23 of Alex Langley’s Tech Chat I join Tom O’Brien, Chief Engineer at Bowers and Wilkins and Alex in the studio to solve home automation, identify the clear and presen… Read More
2016-10-03 07:45
All successful startups start with a bright idea. And all would-be successful entrepreneurs dream of having a great idea to turn into the next unicorn. But how does one go about having a gre… Read More
2016-09-14 16:07
EDF Energy customers can ask Alexa to check balances, tariffs, payments and submit meter readings.
Amazon Echo is a hands-free, voice-controlled speaker designed entirely around voice &ndas&hell…Read More
2016-09-07 08:15
As part of our sponsorship of Brighton Digital Festival, EDF Energy are challenging Brighton’s digital community to create a mega 42,000Wh of power over the month of September by takin… Read More
2016-09-05 08:15
You have the idea. We fast track it into development and deployment. That’s what our challenge is all about – turning great ideas into marketable Connected Home products or servi… Read More
2016-07-06 19:46
I will be judging the User Experience UK awards later this year. The User Experience UK Awards recognises excellence in user-focused digital and service design. It is a celebration of the i… Read More
2016-03-30 10:36
Energy is changing, and EDF Energy is up for leading this change. We know the future will be exciting, different, new. We need your help to make it happen, whether you are a customer, a star… Read More
2016-01-18 08:45
CES finished less than a week ago, and the Connected Home featured large across the entire event. Connected homes promise a life of comfort, where we can control all our homes’ energy… Read More
2015-08-18 14:27
Connect, the EDF Energy internal magazine contains this week a feature on my team. Unsung heroes: small teams that perform big tasks (a bit of an underwhelming statement, but I guess even in… Read More
2015-07-30 17:12
Brighton Digital Festival is a celebration of digital culture that takes place across Brighton and Hove every September. 2015 marks the fifth consecutive year for the Festival.
EDF Energy ha… Read More
2015-06-15 07:45
Announced during the 2015 glittering ceremony at the Royal Artillery Gardens at the HAC, the Marketing Society awards‘ Grand Prix was awarded to EDF Energy for our brilliant Brand… Read More
2014-10-15 20:27
The Digitals awards celebrate Digital Excellence and the great work of the best of us in the digital community.
In the modern world of digital marketing, it takes a team to create… Read More
2014-09-04 21:30
A recent study by The Atlantic via BoingBoing called my attention recently: people on conference calls don’t pay attention. They send email (63%), eat (55%), sit on the throne&nbs&hell…Read More
2014-04-15 11:57
There is a wind of change going on in the enterprise, and it impacts you, what you know and how you work.
When I first joined the labour force, I was in charge of the server running Nokia.co… Read More
2014-02-13 07:30
I’ve made a career of convincing organisations that Digital is not just about saving costs and scaling up, and that there is no tradeoff between online service and the quality of the c… Read More
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