Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004.

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In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures.

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Barbara’s engaging and interactive “hands-on, fear-free” teaching style transforms doubters into doers.

Beginning with a 4D Marketing Map, the course glides into a Social Media Marketing Deep Dive with stops at the top sites on the Internet before giving you a strategic marketing plan you can implement right away.

SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM

Created by Barbara Rozgonyi and presented live and virtually, the course will be custom designed to fit your needs – and match your desired outcomes. An ongoing training component with updates, team coaching, and results tracking will be added into an annual Social Selling performance plan.

4D Digital Social Selling Secrets Marketing Map

* Digital Decode: BRAVE Online Marketing
* Audit: review marketing and business activities, objectives and goals
* Analyze: compare performance to three competitors
* Optimize: target recommended SEO keywords and messaging
* Brand: based on personality, driven by reputation
* Direct Deploy: Engaging Content Marketing
* Convert: plumb sales process path for better conversion
* Inventory: mine and develop a creative archive
* Interview: craft a compelling and true-to-life storytelling narrative
* Converse: listen in on social media conversations and themes
* Dynamic Design: WIRED Marketing System
* Merge: blend all into a strategic marketing, PR and social media Accelerated Marketing Plan
* Invest: set your budget based on KPIs, business goals and priorities
* Diligent Data Measure: turn up online presence and connections to create your own communities
* KPI to ROI: Evaluate, Align and Repeat

Social Selling Secrets Social Media Marketing Deep Dive

* Designing: an integrated and successful WIRED strategy into marketing and communications
* Creating: Tools and guides to craft engaging campaigns
* Managing Team Time on a budget: Make the most of every move
* PR: Personality and Reputation
* Monitoring: Tune into buzz about your brand and the competition
* Listening Tools: Where to pick up on conversations
* Community Voice: What to say every day and in crisis mode
Blogging
* Anchoring communication to your home base
* Reaching out to influencers and guest bloggers
Influencer Marketing & Community Management
* Igniting a movement
* Engaging participation
* Connecting stories and sales

Social Selling Secrets Network Strategy: Facebook

* Define: what Facebook means to your brand
* Integrate: How Facebook fits into your company’s mission and marketing
* Refresh: Best practices on Facebook pages and groups
* Compare: See how your brand stacks up to the competition
* Review: Changes you need to make to update Facebook presence
* Build: Growing an active and valuable Facebook community
* Target: ID the top Facebook influencers in your specific interest areas
* Decode: Algorithm changes and updates
* Market: Crafting top Facebook posts
* Measure: Interpreting Facebook results
* Refine: Adapting approach to results and changes
* Search: How to use trending topics and search techniques
* Promote: Choosing the best Facebook ad option for you
* Manage: Tools to schedule Facebook posts
* Report: What the CMO needs to know

Optimizing LinkedIn Personal Branding & Company Profiles

* Define: what LinkedIn means to your brand
* Integrate: How LinkedIn fits into your company’s mission and marketing
* Refresh: Best practices on LinkedIn profile and company page customization
* Compare: See how your brand stacks up to the competition
* Review: Changes you need to make to update LinkedIn presence
* Build: Growing an active and valuable LinkedIn following
* Target: ID the top LinkedIn influencers in your specific interest areas
* Decode: Algorithm changes and updates
* Market: Crafting top LinkedIn posts
* Measure: Interpreting LinkedIn results
* Refine: Adapting approach to results and changes
* Search: How to use advanced search techniques
* Promote: Choosing the best LinkedIn ad option for you
* Manage: Tools to schedule LinkedIn updates
* Report: What the CMO needs to know

Twitter Social Selling Secrets

* Define: what Twitter means to your brand
* Integrate: How Twitter fits into your company’s mission and marketing
* Refresh: Best practices on profile customization
* Compare: See how your brand stacks up to the competition
* Review: Changes you need to make to update Twitter presence
* Build: Growing an active and valuable Twitter following
* Target: ID the top Twitter influencers in your specific interest areas
* Decode: Algorithm changes and updates
* Market: Crafting top Twitter posts
* Measure: Interpreting Twitter results
* Refine: Adapting approach to results and changes
* Search: How to use advanced search techniques
* Promote: Choosing the best Twitter ad option for you
* Manage: Tools to schedule Tweets
* Report: What the CMO needs to know

Visual Social Selling Storytelling: Instagram, Pinterest, Snap, TikTok, YouTube, and more

* Visual Storytelling
* Success strategies
* Measuring results

About Barbara Rozgonyi and CoryWest Media

A passionate educator and digital communications consultant, Barbara Rozgonyi designs strategic marketing and PR programs to advance careers, connect communities, and grow business. As publisher of http://wiredPRworks.com since 2006, Barbara’s work is often a catalyst for creative thinkers and leaders.
A motivating marketing speaker and author, Barbara is an entrepreneur, a Social Media Club Chicago founder, and a member of the prestigious National Speakers Association.

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