One of the most commonly asked question I receive is “What’s the Easiest way to sell something to someone?”.
Coming from a sales background I can tell you that there are indeed a lot of techniques and tactics you can employ to sell something.
The #1 easiest way? You must sell your product/service to the right person at the right time.
As a salesman, it’s your goal to find customers who are at the right time of their life, have the money and motivation to purchase what you have to offer and importantly, need your product/service to solve their problem/needs.
This is much more efficient than wasting your energy convincing people to buy your product/service to people who don’t need it. Cold market or people who are un-convertable are just time wasters.
How do we find these right people? That comes down to your Marketing and reaching every single person out there who most needs YOU. Find the ones who are actually intrigued in you, your industry and build relationships with those leads because they are the ones who will most likely buy from you.
Employ good marketing skills and get in front of the correct audience and you won’t have to worry about what “selling techniques” to fork out.
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Marco Reeves – Control Catalyst
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