Last Updated on September 9, 2024 The first time I logged into Google Ads, I barely knew what I was doing The software company I was an intern for at the time asked me to set up a small d… Read More

Last Updated on July 25, 2024 If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding strategies that heavily use Google… Read More

Last Updated on July 24, 2024 Most advertisers spend a lot of time coming up with the keywords for which they want their Search Ads to appear. And they’re right to do so. Having the… Read More

Last Updated on July 24, 2024 Google Ads uses quality score to judge the quality of your ad. But is it still useful in 2024? Or is it an outdated and overhyped metric? In this article… Read More

Last Updated on July 24, 2024 Find out the difference between these two Search Ads features and learn which one is right for your business. Many advertisers confuse Dynamic Search Ads and… Read More

Last Updated on July 24, 2024 Google Ads works best when your ad matches exactly what a person is looking for. That sounds simple, but it’s not always easy to accomplish as an adver… Read More

Last Updated on July 2, 2024 Performance Max campaigns have really shaken up the Google Ads landscape. Because they combine many different ad formats, they require a very different approa… Read More

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are soli… Read More

Last Updated on November 8, 2023 Google Ads scripts can help you to level up as an advertiser. They can help you get access to reports and automation that aren’t available in the st… Read More

Last Updated on September 1, 2023 Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and maybe an image, and boom, your ad go… Read More

Last Updated on August 4, 2023 You’ve launched your Performance Max campaign and were hoping for sales to flood in. But, like with all things Google Ads, it’s just not like wh… Read More

Last Updated on August 3, 2023 Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Google said to wait because they were… Read More

Last Updated on August 2, 2023 Slowly but surely, Google’s goal-oriented ad campaign Performance Max started to dominate the world of Google Ads.  Performance Max was initially… Read More

Last Updated on July 28, 2023 For almost two decades, YouTube has been one of the dominating platforms owned by Google.  To keep up with the trends and offer an alternative to TikTok… Read More

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. Whether it’s boosting a product’s visibility, increasing brand awareness… Read More

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks.  After all… Read More

Last Updated on July 13, 2023 Whether you’re a seasoned marketer or a novice in the digital advertising waters, understanding how much Google Ads cost allows you to effectively manage… Read More

Last Updated on July 7, 2023 For the past 25 years, Google’s been making our lives much easier by consistently delivering user-friendly platforms and innovative technology. And as all… Read More

Last Updated on July 5, 2023 As a business owner with a digital presence, you’ve likely come across Google Ads coupons, also known as Google Ads promo codes. And if you’re wonder… Read More

Last Updated on July 3, 2023 Did you know that approximately 2.3 million Google searches are performed each minute? And when searching for anything on Google, you surely notice ads everywher… Read More

Last Updated on July 3, 2023 Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. It goes underused a lot because it’s not that e… Read More

Last Updated on June 28, 2023 Slowly but surely, artificial intelligence (AI) has risen to become one of the most creative technology assets in the past decade. If you’ve used an AI to… Read More

Last Updated on June 27, 2023 Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and search engine optimization, I can assure… Read More

Last Updated on July 3, 2023 Ecommerce merchants are no strangers to using Google Merchant Center. This powerful platform lets merchants manage, modify, and adjust their ecommerce shops acro… Read More

Last Updated on June 20, 2023 I feel like I need to start by explaining why I’m writing this post. Google Ads has been around for more than 20 years! There have been tons and to… Read More

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers.  This doesn’t come as a s… Read More

Last Updated on June 9, 2023 Hey there, Did you know that 92.5% of online shoppers choose Google when looking for products? It means that if you want to increase your click-through rates… Read More

Last Updated on June 10, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, t… Read More

Last Updated on June 7, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, th… Read More

Last Updated on June 5, 2023 Have you ever wondered what’s the first thing that catches online shoppers’ attention when they enter an ecommerce website?  Without a doubt… Read More

Last Updated on June 2, 2023 If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads can be overwhelming. Nobody has that… Read More

Last Updated on May 31, 2023 If you’re a merchant selling time-sensitive products with an expiration date, such as food, cosmetics, seasonal products, makeup, and so on, you’ll u… Read More

Last Updated on May 29, 2023 Ever heard of Google currency conversion? If not, you’ve come to the right place! In 2016, Google launched a brand-new currency conversion feature that… Read More

Last Updated on May 26, 2023 Availability and price are possibly the two most important product attributes for closing a sale in ecommerce. Any issue with product availability in your feed c… Read More

Last Updated on May 24, 2023 Shipping charges are one of the most common reasons why customers abandon their shopping carts, so it’s essential that you provide accurate shipping inform… Read More

Last Updated on May 22, 2023 We all know how important ratings and reviews can be when deciding whether to buy a product or not.  Reading about others’ first-hand experiences w… Read More

Last Updated on May 19, 2023 Structured snippets are one of Google’s many tools and ad extensions that can improve the performance of your ad campaigns. It lets merchants emphasize the… Read More

Last Updated on May 17, 2023 Google allows merchants to choose only one image as a primary product image. This image is standardized (against a white background) for everyone using Google Sh… Read More

Last Updated on May 15, 2023 You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ads platform every 18 months or so. S… Read More

Last Updated on May 12, 2023 Today we’re diving into the world of medical apparel and taking a closer look at FIGS, a company that’s been making waves in the industry.  W… Read More

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the… Read More

Last Updated on May 8, 2023 If you’re a beginner in online marketing and Google Shopping, you might not be aware of the importance of linking your Google Merchant Center account with G… Read More

Most online shopping platforms use product identifiers to make sure the item and its seller are both legitimate. So, if Google Shopping, Ebay, or Amazon offer the option to add GTINs for ite… Read More

Google Merchant Promotions are a great opportunity for advertisers to have their items stand out in Shopping ads.  However, there are also a number of pitfalls that can stop you from… Read More

The title is one of the most important product attributes in your feed. It tells customers what to expect from the product while helping Google match products with relevant search queries… Read More

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better its algorithms can match that product with relevant search queries. The… Read More

Last Updated on April 26, 2023 When feed inventories have a lot of variants of the same product, advertisers need a way to present all available options to customers while keeping the ad for… Read More

Last Updated on April 24, 2023 Sometimes, merchants are not always certain when and how to use each attribute in the product feed, which essentially means they’re not using all the ben… Read More

If you’re looking for an effective way to group or arrange your products in your Google Shopping campaigns, look no further!  The Custom Labels Attributes in Google Shopping wi… Read More

The most effective method to show in the top position with Shopping Ads is very similar to that for Search Ads, find an edge over your competitor and invest in it. The sale_price_attribut… Read More