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110+ Top Chinese Mobile Ad Networks & China App Stores

According to eMarketer, Mobile ad spending in China is set to hit a record $52B by 2019.

Here is a list of the top Chinese Mobile Ad Networks / Platforms, AdTech Companies, and App Stores.

There is no specific order for this list, data was sourced from www.thalamus.co

Cheetah Mobile / Cheetah Ads

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Website: ads.cmcm.com
Twitter Handle: https://twitter.com/CheetahAds
Employees on LinkedIn: 1,677
Founded: 2010
HQ: Beijing, China. 
Pricing Models: CPI, CPA, CPM, CPC, CPV
Mobile App Install Tracking Partners: Kochava, Adjust, Adx, AppsFlyer, Apsalar, Party, Mobileapptracking

Cheetah Ads by Cheetah Mobile is one of the largest mobile ad platforms in China offering Vertical Video in All Mobile Moments. They claim to be able to reach 623M+ MAUs across the world, with 2B+ Data Points Fueling their Targeting.

Other numbers: 50B Monthly Impressions. They also work with 1000+ brands across 10,000 campaigns in 175+ Countries.

They are the #4 App Developer in the world with award-winning apps such as Clean Master (Cleaner, Optimizer, and Security App), CM Security (#1 Anti-Virus & Privacy Protector), CM Launcher (3D Animation), Battery Doctor (Battery Saver), PhotoGrid (Photo Editor), WhatsCall (International Phone Caller), News Republic (News Aggregator), Live.me (Live Streaming Platform) and partner app Musically (Video Social Network).

Targeting parameters include location, gender, age, interest, behaviors, carrier, OS platform, OS version, language, device model, network, frequency capping, day partying and retargeting.

Ad Placements include Video Ads, Native Ads, Display Ads, with a focus on vertical video and brand advertising.

Brands that work with Cheetah Mobile include: Zoosk, Booking.com, Uber, Amazon, Socialpoint, GSN, Electronic Arts, Lyft, MachineZone, Badoo, Gameloft, Alibaba.com, ShowroomPrive.com, Tencent, and Expedia.

Publisher partners of theirs include Baidu, Go, Camera360, Palco MP3, Solo Launcher, Hola Launcher, Hotshot Shield Free VPN Proxy, Kika Keyboard, TouchPal X Keyboard.

Papaya Ads

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Website: http://www.papayamobile.com/en/
Twitter Handle: https://twitter.com/PapayaMobile
Employees on LinkedIn: 171
Founded: 2008
HQ: Beijing, China. 
Pricing Models: CPI, CPA, CPL, CPC
Mobile App Install Tracking Partners: Server-to-Server, SDK, MobileApp Tracking by TUNE, Kochava, AppsFlyer

Papaya is the worlds leading big data driven ads platform, Papaya headquartered in Beijing and set up branched in Shanghai, Shenzhen, Chengdu, Hong Kong, San Francisco and Bangalore with global business reaches. Papaya is selected as Facebook and Googles official premium reseller to help them expand their business at Greater China regions.

Meanwhile, Papaya is still working with Linkedin, Bing, Pinterest as their premium partner in China. Papaya is working at global mobile technology for 9 years since 2008. Papaya Ads-its ad platform is the earliest cross-border ad platform in China focusing on provide 100% performance driven marketing solution to Chinese company.

Shoptimize is the first customized Facebook advertising tool for Chinas e-Commerce branding and SMB sellers which integrated to Facebook API, which focusing on help Chinas e-Commerce branding and sellers utilize Facebook doing business overseas successfully. And “AdScalar” which is another FMP product focusing on help China’s APPs and Games advertisers utilize Facebook Ads efficiently and effectively.

YeahMobi

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Website: http://en.yeahmobi.com/
Twitter Handle: https://twitter.com/YeahmobiInc
Blog: http://en.yeahmobi.com/blog/
Employees on LinkedIn: 213
Founded: 2011
HQ: Shaanxi, China. 
Pricing Models: CPI, CPA, CPL
Mobile App Install Tracking Partners: Server-to-Server, SDK, MAT, MobileApp Tracking by TUNE, Adjust, Kochava, AppsFlyer

YeahMobi is a China-based global mobile user acquisition platform that claims access to inventory in over 200+ Countries and Regions, reaching 2B people globally through 10,000+ Traffic Sources, with 90M+ Monthly Mobile Activations. (or 75% of the world’s mobile users)

They primarily work on a CPI, CPA, and CPS model, with a focus on Native Ads, Performance Advertising (with In-App & Mobile Web Traffic), Social & Search (eg. Facebook, Google Adwords, VK, Yandex), & Media Buying.

They are certified partners for: Google Adwords, Facebook, VK, My.com, Twitter, AdMob, Smaato, Rubicon Project, and Nexage.

Native Ad Units they offer include: Icon Ads, Notification Ads, App List Ads, More Games, Interstitials, and Custom Ads.

Customers include: Elex, InternetQ, Changyou, Gameloft, IGotgames, UCBrowser, Quikr, Paytm, and Baidu.

Adwo

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Website: http://www.adwo.com/
Twitter Handle: https://twitter.com/AdwoMedia
Employees on LinkedIn: 19
Founded: 2010
HQ: Beijing, China. 
Pricing Models: CPI, CPA, CPM, CPCV, CPL, CPC, Pay-Per-Call, Revshare / ROAS
Mobile App Install Tracking Partners: Appsflyer, MobileAppTracking by TUNE, Adjust, Kochava

Adwo is a mobile marketing platform specializing the China market. They claim to be able to reach 120B daily unique users, with targeting parameters such as: local, network, media, gender, age, income, and marital status.

Ad units they offer include banners, tablet ads, text links, rich media ads, HTML5 ads, and others.

They’re worked with advertisers including: Dell, Nissan, San Yuan, Shell, Master Kong Ice Tea, Unicom, Intel, Singapore Airlines, Red Bull, Wyeth Milk Powder, Master Braised Beef Noodles, Lulu, Jeep, Audi, and BMW.

Altamob

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Website: http://www.altamob.com/
Twitter Handle: https://twitter.com/altamob
Employees on LinkedIn: 17
Founded: 2014
HQ: Beijing, China. 
Pricing Models: CPI, CPA, CPM CPV, CPL, CPC, Flat Rate
Mobile App Install Tracking Partners: Kochava, Adjust, Appsflyer

Altamobile is a China-based mobile advertising and demand-side platform (Adxing). They built a proprietary fraud detection system using data points such as offline conversion data, user activity, behavior analysis, multi-dimensional device analysis, and the eventual user conversion to detect and eliminate fraud.

They have access to over 2B daily ad impressions, and have worked with customers such as: Parallel Space, UC Browser, Uber, Hotels.co, DoubleDown Casino, Badoo, Tidebuy, Agoda, Airbnb, Starbucks, Trivago, MachineZone, RetailMeNot, Letgo, McDonald, Expedia, P&G, Orbitz, Supercell, and Baidu.

DoMob

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Website: http://www.domob.cn/
Twitter Handle: https://twitter.com/domob_cn
Employees on LinkedIn: 90
Founded: 2010
HQ: Beijing, China. 
Pricing Models: CPI, CPM, CPC
Mobile App Install Tracking Partners: MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer

DoMob is China’s leading mobile advertising platform, covering over 180M daily unique users on their network. They also have capabilities of processing billions of DSP mobile ad requests per day.

Inventory partners include: Baidu, Sina, NetEase, Sohu.com, Taobao.com, UC Web, Yianya.cn, 360, Dianping.com, PCOnline.com.cn, ifeng.com, letao, RenRen.com, Wali.com.cn, Qunar.com, Guohead.com, AdView, Mogo, SFW.cn, Anjoyo, DCCI, Papaya, 199IT, ZHCall.com, Juhe.cn, Aliyun.com, api.amap.com, app.moniu.com, TalkingData, APICloud.

Customers include: Bank of Communications, Shanghai GM, China Merchants Bank, Lufthansa, China Telecom, Kia, Lenovo, KFC, Pizza Hut, PICC, HP, Volvo, Starbucks, Peugot, DragonAir, Mazda, Nestle, Ping An of China, HuaWei, Home Inn, Standard Chartered, Mengniu, Sothebys, Bank of China, Samsung, China Airlines, China Mobile, Chrystler, Sino-Ocean.

App Customers include: Talking Tom, Fruit Ninja, MeiTu XiuXiu, MoJi TianQi, DaoHangQuan, PPTV Network TV, Youdao Dictionary, QiuShi BaiKe, ShiPin KuaiShou, BuDing YouHui, Weico Microblog, Wochacha, Meilishuo, GaoQing YingShi, Cat Village, Carrot Fantasy.

YouMi

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Website: http://www.youmi.net/
Twitter Handle: https://twitter.com/YoumiMobile
Employees on LinkedIn: 43
Founded: 2010
HQ: Guangdong, China.
Pricing Models: CPI, CPA, CPM, CPV, CPC
Mobile App Install Tracking Partners: MobileAppTracking by TUNE, Kochava, AppsFlyer, Adjust

Youmi is a Chinese mobile Ad Network & DSP, that claims to be able to access over 5.3B daily ad impressions through RTB auctions, with media covering over 84% of Chinese mobile internet users. They also track 1.9B smartphones, and work with 12,000+ advertisers.

Main ad units include: Video Ads, Page Walls, (Interstitials), Integral Wall (Offerwall), Share Task Ad, and Tablet Ads.

For Android, they offer CPA, CPC, and CPM pricing, and for iOS they offer CPC pricng.

Brand Advertisres of YouMi include: Audi, QQ.com, China Mobile, 360Buy.com, P&G, Nokia, Volkswagen, Samsung, Jiayuang.com, PingAn, Taobao.com, and others.

They also own Adxmi, a global mobile advertising platform, that provides marketers with user acquisition (gaming & e-commerce), App Store Optimization, social media marketing, and traffic monetization services.

Products for Adxmi include: App Promotion (RankBoost, Performance, MediaBuy, Branding), Social Media (Ad Buying on Google & Facebook), and a Chinese Marketplace. Adxmi also works with developers to monetize their apps, through ad units like Offerwalls, Video, Customized Ads, and Interstitials.

MadHouse

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Website: http://www.madhouse.cn/index.php?lang=en
Employees on LinkedIn: 231
Founded: Shanghai, China.
HQ: 2006
Pricing Models: CPA, CPM, CPC
Mobile App Install Tracking Partners: mWebTracker, MobileApp Tracking by TUNE, AppsFlyer

Madhouse is a China-based mobile ad network with mobile inventory that covers over 225+ countries. They acquire these audiences through 200+ global inventory partners, and claim to be able to reach 75% of global mobile internet users.

Targeting parameters include retargeting, look-a-like targeting, and custom segmentation.

They focus exclusively on data-driven programmatic ad buying, and have 4 core products: PremiumMAD (Premium Content & Direct Ads, Custom Native Units, Retargeting), PerforMAD (App Marketing, Cross-Channel ROI Optimization, Fraud Detection), SmartMAD (Dedicated Mobile Ad Network, App & Mobile Websites), and MADSolutions (Augmented Reality, QR Codes, Voice Recognition, Location-Based Service, Near Field Communication, iBeacon).

Their SmartMAd solution also offers other advanced features such as Dynamic Vertical Optimization, Retargeting, Location-Based Service, Weather Orientation, Media Orientation, Intelligence Orientation, Frequency Capping, Anti-Fraud Controls.

Limei.com

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Website: http://limei.com/
Employees on LinkedIn: 10
Founded: 2010
HQ: Beijing, China. 
Pricing Models: AppsFlyer, Kochava
Mobile App Install Tracking Partners: CPI

Limei is one of China’s leading mobile marketing and demand-side platforms. They claim to be able to reach hundreds of millions of users, and 80M daily impressions, with active tracking of 12M mobile users on a daily basis.

They work with over 28,000 individual apps for inventory, along with ad exchange such as Doubleclick, InMobi, Mogo, and YouKu.

For their DSP, targeting capabilities include: Location, Device Model, Device OS, Device Redirection, User Tags, Operators, Wi-Fi, and Usage Time. Ad Formats are Images, Rich Media, and Video Ads.

3rd Party tracking platforms they are integrated with include AdMaster, Miaozhen Systems, and TalkingData.

Some of their customers include: Honda, BMW. Audi, Bomz, China Mobile, China Telecom, Chian Unicom, China Merchants Bank, JD.com, Baidu, Dianping.com, and NetEase.

Avazu

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Website: http://avazuinc.com/home/
Twitter Handle: https://twitter.com/AvazuInc
Employees on LinkedIn: 194
Founded: 2009
HQ: Shanghai, China. 
Pricing Models: CPI, CPA, CPM, CPC
Mobile App Install Tracking Partners: MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer

Avazu is a leading global advertising platform, specializing in cross-device and mobile advertising, as well as mobile game publishing. They have both managed services & self-service solutions.

They have access to over 3,000 media sources and ad networks, with inventory across all verticals such as Finance, IT, Automobile, News, Entertainment, Sports, and Women. These in all give them access to 100B monthly impressions, 700M daily available impressions, with reach into 85% of global internet users.

They are also 100% Transparent, with Targeting Options such as Inventory Source, Inventory Seller, Carrier, and Device.

They’ve also been ranked as a top ad network by AppsFlyer, MobileAppTracking, and are also a Google Adwords Premier Partner.

Partners include: Baidu, Vodafone, QQ.com, Voluum, Dafiti, FoodPanda, JaBong.com, Le ReDoute, Lazada, Linio, Mango, Rakuten Global Market, Zalora, Veoxa, 7Agency, Altima Interactive Ideas, Darwin Interactive, and 360.com.cn.

AppsUnion

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Website: http://www.appsunion.com/
Employees on LinkedIn: 5
Founded: 2012
HQ: Guangdong, China.
Pricing Models: CPI, CPA, CPC
Mobile App Install Tracking Partners: AppsFlyer, Kochava

Appsunion is a global mobile marketing platform with access to 80B monthly impressions, including access to native and video ads.

Their main pricing models for advertisers include CPC, CPI, or CPI, and they have mobile inventory across iOS, Android, and Windows.

Some partners include: Elex, Appsflyer, Kabam, LeadBolt, King.com, Ybrant Digital, Moco Space, IGotGames, UCUnion, and Offerslook.

Appcoach

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Website: http://www.appcoachs.com/
Twitter Handle: https://twitter.com/AppcoachS
Blog: http://www.appcoachs.com/appcoach-blog/
Employees on LinkedIn: 77
Founded: 2014
HQ: Shanghai, China.
Pricing Models: CPI, CPA, CPM, CPC
Mobile App Install Tracking Partners: inmobi Analytics, AppsFlyer, AdXTracking, Kochava, Flurry, MobileApp Tracking by TUNE, Adjust, Party track, Talking Data

AppcoachS is a mobile ad agency and network, providing user acquisition and re-engagement capabilities to advertisers on a global scale across open exchange inventory, as well as major platforms such as Facebook, Google, and Twitter.

Ad Formats include: Video, Icon, Recommendations, Feature, News Feed, and more.

Partners include: Facebook, Google, Twitter, Com2Us, WeGo, MachineZone, Baidu, Cheetah Mobile, ILoveMobi, Chukong Technologies, Kunlun.com, SoarDragon, Kong.net, Elex, Changyou.com, Ledo Interactive, Interactive Boyaa, iDreamSky Games, Rekoo.com, Youzu.com, Durpalm, eFun, Efunfun, 4399.com, Ly.com, Mozat, Flispa, Nut Technology, ZeTech Games, and Tencent.

iPinYou

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Website: http://www.ipinyou.com.cn/
Twitter Handle: https://twitter.com/iPinYou
Employees on LinkedIn: 131
Founded: 2008
HQ: Beijing, China. 
Pricing Models: CPM
Mobile App Install Tracking Partners: AppsFlyer

iPinYou is China-focused digital marketing solution, offering a DSP, DMP, and programmatic buying platform for marketers that want to reach users within the country. They also claim to be the largest DSP in China with almost 60% marketshare for brand programmatic buying.

They claim over 20B impressions in daily real-time ad flow, with 22B pageviews and 6,000 audience labels. In addition, are plugged into 25 ad exchanges, with access to 200k+ websites, and 500k+ apps, and an official partnership with China Mobile, Asiainfo, and UnionPay Smart.

They also have the largest coverage of 830M cookies, with 6,000 audience labels for proprietary user profiling. Targeting includes: Audience Targeting, Geo-Targeting, Period Orientation, Media Orientation, Retargeting, Frequency Control, Creative Carousel, and Dynamic Creative.

Ad Formats include: Banners, Full Screen, Pop-Up Screen, Feeds, Video Pre-Roll, etc.

The company works with over 1,800 enterprise clients, including: (FMCG) Unilever, Johnson & Johnson, McDonalds, KFC, Subway, COFCO, Sanyuan, Robust, MeadJohnson, Proya, Laneige, Omo, DHC, Nestle, Loreal Paris, Le Conte, 21Cake, Centrum, (eCommerce) JD.com, Vancl, Amazon.cn, Suning.com, Womai.com, Vipshop.com, M18.com, Robam, eHaier.com, (IT-3C) Lenovo, Intel, IBM, Philips, Microsoft, HP, Logitech, Haier, Joyoung, Midea, (Finance) PICC, China Merchant Bank, AIA, Standard Chartered, Bank of Shanghai, Fullgoal Fund, (Automobile) GM, Volkswagen, Crown Corolla Ex, Toyota, Chevrolet, Nissan, Hyundai, Jaguar, Banc Motor, Volvo, (Apparel) Li-Ning, Adidas, Nike, Ecco, Converse, Coach, La Miu, Aimer, K-Boxing, (Others) China Mobile China Unicom, China Telecom, Ctrio, CYTS, Hilton, Pod Inn, Pfizer, Boloni, ChinaGr.com, Tencent Games, NetEase, and Baidu.

BiddingX

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Website: http://www.biddingx.com/en/
Twitter Handle: https://twitter.com/BiddingxDSP
Employees on LinkedIn: 74
Founded: 2011
HQ: Guangzhou, China. 
Pricing Models: CPM
Mobile App Install Tracking Partners: AppsFlyer, Kochava

BiddingX is a Chinese user acquisition, brand awareness, and lead generation advertising platform, with access to over 28B advertising impression bid requests per day. They claim to be able to reach all internet users in China, across over 100,000 websites.

They also provide ad technology solutions to companies like Ogilvy, Youku, Miaozhen, and Chang Rong.

Targeting includes: Audience (Gender, Age Occupation), Content (20+ Channels, Whitelist, Blacklist), Intention, Retargeting, Interest (20 Categories, 200 Sub-Categories such as Vehicle, Travel, Parenting, and Gaming). Multi-dimensional targeting models include: Holiday, Day, Hour, Media Type, Channel, Fold Placement, Size, Inventory, Attribute, Interest, Intension, Creative, Dynamic Creative, Creative Optimization, Temperature Difference, Air-Index, Humidity, IP, Network Environment, City, City Level.

Their primary inventory sources include: TANX AdX, Doubleclick, Tencent AdExchange, Baidu, Sina, Allyes, NetEase, QQ.com, Sohu, 58.com, BlogBus, PCOnline.com.cn, 56.com, PPTV, LeTV, Zol.com.cn, 51room.net, ChinaCars, iFeng.com, Douban, and Youku.

ClickKwala

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Website: http://www.clickkwala.com/
Employees on LinkedIn: 7
Founded: 2014
HQ: Guangzhou, China. 
Pricing Models: CPI
Mobile App Install Tracking Partners: AppsFlyer

Clickkwala is a platform that helps businesses in the Greater China area with distribution and user acquisition on a global scale.

They help gaming companies and mobile game apps advertise in places like North America (45% inventory), Europe (10% inventory), Latin America (7% inventory), Southeast Asia (20% inventory), Hong Kong (15% inventory), Macao, and Taiwan.

They claim to have worked with over 100 clients, having driven 2M app installs, delivering over 10,000 active users per day.

Partners include: eFun, R2 Games, Mobvista, LeYi, Avazu, Oasis Games, Kick9, Baidu, Proficient City, PlayComet, Youzu.com, Tap4Fun, 37.com, CMCE, and Lilith Games.

Kick9

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Website: http://www.kick9.com/
Employees on LinkedIn: 15
Founded: 2014
HQ: Shanghai, China. 

Kick9 is a Distribution-as-a-Service platform that specializes in mobile user acquisition in China.

They are integrated with major networks like 360, Alilm, InMobi, DoMob, Google Adwords, Baidu, and others to ensure maximum reach across all supply channels. On top of that, they also provide distribution services across all Android App Stores, iOS, App Stores, and also have direct partnerships with many Handset Manufacturers & Mobile Carriers.

BuzzCity (acquired by MobAds)

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Website: http://www.buzzcity.com/
Twitter Handle: https://twitter.com/BuzzCity
Blog: http://blog.buzzcity.com/
Employees on LinkedIn: 67
Founded: 1999
HQ: Singapore.
Pricing Models: CPM, CPC
Mobile App Install Tracking Partners: Cookie-based, clickcode-based, MobileApp Tracking by TUNE, Kochava, AppsFlyer

BuzzCity is a global mobile ad network based in Singapore.

For Advertisers, they charge a CPC and have Targeting such as: Channel (eg. Entertainment & Lifestyle, Premium Portals), Time Targeting (Time of Day, Date Ranges), Country, Carrier / Telco, Device (OS, Model).

They work with publishers that have inventory across all types of mobile applications including Android, iOS, Unity, and Windows (and even Blogger & WordPress).

Customers they work with include: Guiness, 11st, Open Rice, Micromax, Mahindra Two Wheelers, Toyota, Qatar Airways, redbus.in, Bata, eBay, South Africa Breweries: Castle Lite Lime, Nestle: KitKat and Bar one, National Police Force Public Program, MTN 67 mins for Mandela, Universal Music, Hyundai, Launch of OLX, AIS, Central One Card Mobile Application, Tourism Authority of Thailand, Home Choice, Leisure Books, Vodacom, Nokia OVI, L’OCCITANE, Sony Vaio, Sony Music, Kaplan, Nestle, Samitivej Hospital, Nokia Asha, Domino’s Pizza, and Nokia Lumia.

NoahMob

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Website: http://www.noahmob.com/
HQ: Beijing, China. 
Pricing Models: CPI, CPA, CPC, CPS
Mobile App Install Tracking Partners: MobileAppTracking by TUNE, AD-X, AppsFlyer, Adjust, Kochava, Apsalar, Party Track

NoahMob is a China-based mobile ad network with global reach in over 200 countries, and 300M active users worldwide. They connect with all major supply sources including platform platforms like Facebook, Adwords, Admob, and YouTube.

In addition, they also own the #1 Chinese TV Dramas distribution MCN with massive video inventory, and flexible pricing models.

Partners include: Baidu, UC Browser, AliExpress, Adxmi, 360, Nujoom, jj.cn, nonolive, 163.com, Zhangyue, Changyou, MeeeSocial, Papaya, YeahMobi, Mobvista, Avazu, Yogrt, Sogou, Google, Adwords, AdMob, Facebook, YouTube, Twitter, InMobi, Appsflyer, AdJust, Viki, Dramafever.

Adsame

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Website: http://www.adsame.com/english/
Employees on LinkedIn: 100
Founded: 2008
HQ: Shanghai, China. 
Pricing Models: CPM

Adsame is a Chinese multi-screen programmatic platform that offers a DSP, SSP, and DMP solution.

They have access to over 900M cookies, and average daily pageviews of 35-50B, through inventory partners such as Doubleclick, TANX, Baidu, Tencent AdExchange, AdPlace, Hiaozhen Systems, and Youku.

Advertiser Categories include: Beauty, Finance, Game, Luxury, Sport, Lifestyle, Health, Entertainment, Education, Travel, Fashion, Food, IT, and Auto. Targeting Options are: Geography, Time, Frequency, Creative, URL, Device, Redirect, Keyword, Semantic Topic, Interest, Demographics, Look-a-like.

They work with over 400 brands such as Dior, Samsung, Pepsi, HP, IBM, Colgate, Asus, Lenovo, and FAW-Volkswagen.

17mobi

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Website: http://en.17mobi.com/
Employees on LinkedIn: 2
Founded: 2014
HQ: Beijing, China.
Pricing Models: CPI, CPA, CPM, CPV, CPC
Mobile App Install Tracking Partners: MobileApp Tracking by TUNE, Adjust, AppsFlyer

17mobi is a global mobile advertising network and platform based in China.

They operate on Android, iOS, Windows, and work with over 300 partners all over the world. They also claim to provide complete transparency of data.

Pricing models they work on include: CPM, CPS, CPA, CPC, CPT (Cost-per-Time), and CPL. They also offer Ad Formats such as: Banners, Full Screen Ads, Splash Interstitials, Offerwalls, Focus Picture Ads, App Recommendation Ads, News Feed Ads, and Video Ads.

Partners include: Tencent Games, ihinshan.com, Changyou, Playcrab, Oasis Games, Kaixin001, RenRen.com, Longtu Game, Baidu, Facebook, Admob by Google, InMobi, Amazon, AppsFlyer, HasOffers, Tap4Fun, 360.cn, eFun

VPON

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Website: http://www.vpon.com/
Employees on LinkedIn: 113
Founded: 2008
HQ: Taipei, Taiwan.
Pricing Models: CPM, CPC
Mobile App Install Tracking Partners: MobileApp Tracking by TUNE, Kochava, AppsFlyer

VPON is a mobile programmatic advertising platform with access to 12B in biddable inventory per day, and 600M unique devices per month, across 10,000 apps.

They also claim to have data on 50B user data entries, with data parameters such as gender, geographical location, favorite app type, and device. They have also collected tens of millions of Wi-Fi hotspot and cell tower entries, and match this positioning datbase against their 10B ad requests per month.

Other targeting options include: user distribution, app type analysis, mobile platform type, mobile device type, operator, user click analysis, and user-provided information.

They offer Rich Ad Formats such as: an LBS Distance Display Banner, Automatic Countdown Banner, Slide Touchscreen Banner, and a Rich-media Crazy Ad. Interactive features of these ad units can be: Look up maps, Dialing phone numbers, Sending Messages, Opening Webpages, Sending Emails, Downloading Programs, Playing Music, Watching Videos, Purchasing from the App Store, Sharing vis Social Websites, Surveys, 360 Degree Demonstration, Motion Sensing, Interactive Effects, Reading QR Codes, Activating the Camera, Uploading/Downloading Pictures, and Adding to Calendar.

Advertising Clients include: (Finance & Banking) Citibank, ANZ, American Express, RBS, Standard Chartered, HSBC, Ping.An, ABN-AMRO, Mastercard, Visa, (FMCG / Retailing / Luxury) L’Oreal, Biotherm Homme, Dior, Adidas, Daphne, Friso, TsingTao, FamilyMart, Clinique, Coca-Cola, (Restaurants) McDonalds, Hagen-Daz, Pizza Hut, Starbucks, Yoshinoya, Wang Steak, Sushi Express, Subway, (Entertainment) PartyWorld, Sony Pictures, Warner Brothers, Cinemark, 20th Century Fox, Mobage, (Automobile) Mitsubishi Motors, Ford, Peugeot, Toyota, Honda, (Others) Nokia, Sony Ericsson, Dianping.com, Cr-Nielsen, eHi Car Service.

They also were ranked in 2015 by Forbes as one of China’s Private Held Small Businesses.

Casee

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Website: http://www.casee.cn/mm/Help.ad?_m=aboutEn
Employees on LinkedIn: 9
Founded: 2009
HQ: Beijing, China. 
Pricing Models: CPM

CASEE is one of China’s mobile advertising marketplaces, with both a mobile DSP and SSP.

It claims to work with over 1,000 content publishers, and having ran over 3B ad impressions in the last 6 months.

They offer targeting options such as: provinces, cities, phone brand, phone model, and user behavior, and self-serve.

Partners include: Tom.com, Sohu.com, Sina.com.cn, Microsoft, Goapk.com, App Dragon, inDuoa.com, Anzow.com Kaiqi.com, MMClick.com, xda.cn, Mumayi.com, Paojiao.cn, Androidonline.net, mfxz8.com, AdView, Mogo, Google, and Baidu.

GuoheAD

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Website: http://www.guohead.com/
Twitter Handle: https://twitter.com/guohead
Founded: 2010
HQ: Beijing, China. 
Pricing Models: CPM, CPC, CPA, CPS
Mobile App Install Tracking Partners: AppsFlyer

GuoheAd is a mobile advertising platform specializing in in-app mobile video ads. They also offer other formats such as Tablet, Interstitials, and HTML5 ads. They also claim a reach of over 700M users.

Developer Partners include: Yodo, Aries Games, Mybo, Avalon, KooGame, and A-OneSoft.

Advertiser partners include: Magic Universe, Good Games, TeamTop, LineKong, Happy Elements, Rekoo, EGLS, Cheetah Mobile, ZCGames.cn, Perfect World, Mobage, eFun, OurPalm, PlaybyOne.com, MMOFun, OneClick, FLMobile, Tap4Fun, D2C, Syyx.com, CMCE, 4399, YaoWan, YiLeGame, Gy Games, Tinkoo Games, Playcrab, 7k7k.com, Generate, Century Interactive Technology, Com4Loves, MoyoGame, and Bodhi and Friends.

Wooboo

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Website: http://www.wooboo.com.cn/
Founded: 2009
HQ: Beijing, China. 
Pricing Models: CPA, CPC

Wooboo is a one-stop mobile marketing platform with a focus on China.

They’ve worked with large advertisers such as Gome.com.cn, JD.com, Suning.com, 163.com, Lagou.com.

Partners include: Gome.com.cn, Jumei.com, Tripadvisor, JD.com, Sina, 58.com, Zaker, JD Finance, Guotai Junan Securities, 163.com, 360, Tuniu, Limei.com.

hdtMEDIA

hdtMEDIA

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Website: http://en.hdtmedia.com/
Employees on LinkedIn: 82
Founded: 1999
HQ: Shanghai, China.

hdtMEDIA is a China-based advertising company that houses an Digital Media Platform (hdtMEDIA), Programmatic Marketing Platform (hdtDXP), Programmatic Video Platform(hdtOTT), Smart TV advertising Platform(hdtOTT),  Mobile Media Platform (hdtMobile), Digital Ad Exchange (H2), DMP(hdtDMP) and Ad Network.

They mainly specialize in Rich Media, premium video ad formats and smart TV ad formats . Other Ad Formats include: Pre-roll, Interstitials, Full-Screen, Banners, Focus Pictures, News Feed Ads, In-Stream Video.

They also offer many Rich Media Technologies such as Cross-Domain and Cross-Frequency Control, a Physics Engine, 3D, Silverlight, Carousel, Unique Video Compression, Transparent Download, and more.

Targeting options include: Contextual, Behavior, Retargeting, Geographical, Time, Region, Dayparting, Interest, Demographics, OS, Commercial Zones, Network Conditions, and a Climate API.

Media Partners include: Sina.com.cn, NetEase, QQ.com, Sohu.com, iFeng.co, Zol.com.cn, Ce.cn. Yesky.com, Titan24.com, Tangdou.com, PCbaby, PCLady, Rayli.com.cn, Pinshan.com, Xgo.com.cn, PCPop.com, mplife.com, Mop.com, Zaobao.com, Baike.com, Hupu.com, CRI.cn, GMW.cn, Aili.com, Yoka.com, Lady8844.com, Tom.com, OnlyLady, MSN, China Elle, 21Cn.com, China.com, Yaplan.com, Xinmin.cn, News.cn, TieXue.net, AutoV, Mans Uno, Lotour.com, 99wed.com, HaiBao.com, eNet.com.cn, Ganji, ddmap.com, Bokee, ChinaByte.com, Baomihua.com, Poco.cn, CSDN, and 1905.

Clients include: 361, Benefit San Francisco, C&A, Chanel, Cisco, Clarins, Crocs, Dazzle, DFS, Disel, Dior, DQ, Emirates, Epson, FANCL, Folli Follie, GM, Godiva, H&M, HP, IBM, IHG, Ikea, Jaguar, Jeep, Johnnie Walker, KFC, L2, Lacoste, Lee, LG, MG, NEC, Olympus, Omega, Oppo, Puma, The Ritz Carlton, Sephora, Sisley Paris, Sony, Speedo, Swatch, TCL, The North Face, Toyota, UPS, Visa, Adidas, Orbis, Pepsi, Budweiser, Papa John’s, P&G, BMW, Honda, Byd, Pizza Hut, Bausch+Lomb, Bosch, Danone, Volkswagen, LuxGen, Durex, Dumex, EnWei, AirFrance, Fotile, Philips, Ferrero Rocher, Ford, DragonAir, Colgate, GoodYear, Qoros, CGB, Quaker, Hagen-Dazs, Haier, Heilan Home, Hisense, Red Bull, Citibank, ASUS, HSBC, Wyeth, Givenchy, Canon, Oracle, Guerlain, Absolut Vodka, Kohler, Shell, Clarks, Converse, Lancome Paris, Robam, Lexus, Li-Ning, Levi’s, Lux, Reckitt Benkiser, FedEx, Unilever, China Unicom, Lenovo, Land Rover, Neutrogena, Naked, Mazda, McDonalds, Mercedes-Benz, Midea, MIDO, Friso, Michelin, Nike, Nivea, Nikon, Nissan, Bank of Ninbo, Agricultural Bank of China, Acura, L’Oreal, L’Occitane, Peak, Ping.An, Apple, Proya, SPD Bank, SeptWolves, Kia, Johnson&Johnson, Clear, Watsons, Nestle, PICC, Swiss, Suntory, Samsung, Centrum, Swarovski, Skoda Auto, Panasonic, Swuning.com, China Taiping, Taobao.com, Tissot, Microsoft, Vipshop.com, Wei-Chuan, Volvo, Hilton, Hong Kong Tourism Board, Shangri-La, TSL, Singapore Airlines, Air New Zealand, Starbucks, Sprite, Chevrolet, Citroen, Abbott, Estee Lauder, Audi, China Mobile, Infiniti, Intel, Uniqlo, Postal Savings Bank of China, Yurun, Ganso, Standard Chartered, ChangHong, ChimeLong, Chivas, Bank of China, Chow Sang Seng, Shiseido.

Agency Partners include: Asatsu, Carat, Hakuhodo, GroupM, Havas, VMP, Maxus, MEC, MediaV, Mediacom, Mindshare, OMD, OMP, PHD, Starcom Mediavest, UM, Vivaki, ZenithOptimedia, Energy Source, Isobar, Ogilvy, DHA Group, Dentsu Aegis, HanRun, Allyes OnlineMedia, Hylink, BlueFocus, OpenTide China, GDad, and Cig.

Alimama (by Alibaba)

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Website: http://www.alimama.com/index.htm
Employees on LinkedIn: 46
Founded: 1999
HQ: Beijing, China. 

Alimama (previously known as AdChina) is a digital marketing platform owned by Alibaba, which has access to over 98% of Internet users. They claim access to over 5B impressions per day, across PCs, mobile, and Internet / Connected TV.

They launched their “Dharma Sword” brand marketing platform in 2015 which syncs the universe of Alibaba’s data assets, which includes demographic attributes, physical location, browsing behavior, payment methods, social data, consumption data, for over 630M users in China.

Through this identity data mixed with browsing history, transaction data, search data, social data, payments, shopping cart activity and video consumption history – they have a huge leg up in targeting any user in China. They also have over 8,000 audience segmentation tags which can predict user activity for a certain ‘Call to Action’.

unique consuming data sets, universal ID system  and one-stop cross-screen media reach services, the Dharma Sword platform will start offering brand advertisers big data marketing services covering all digital media.

They also operate the Taobao Affiliate Marketplace, the Taobao Ad Network and Exchange (TANX), and a DMP.

Partners include: Sina, CBNData, Weibo.com, NetEase, Sohu.com, iFeng.com, and 1CBN.

ChineseAN.com (by Ignite Vision Limited)

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Website: http://chinesean.com/affiliate/index.do
Employees on LinkedIn: 4
Founded: 2007
HQ: Hong Kong.
Pricing Models: CPA, CPL, CPC, CPS

ChineseAN is an affiliate network and performance marketing company with coverage in Mainland China, Hong Kong, Taiwan, and other areas in APAC. (15 Countries total)

They typically work with advertisers on a Cost-per-Sale, Cost-per-Lead, Cost-per-Action, or Cost-per-Click basis.

Clients include: Hotels.com, Sasa.com, Fortress, Booking.com, eToro, Shoppers.com, iPanelonline, FXGM, Oregon Scientific, englishtown.com, and Joyo by Amazon.cn.

RockyMobi (by PanShi Co., Ltd)

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Website: http://www.rockymobi.com/
Employees on LinkedIn: 46
Founded: 2015
HQ: Shaanxi, China.
Pricing Models: CPI, CPA, CPL, CPS
Mobile App Install Tracking Partners: AppsFlyer

RockyMobi is a China-based global mobile affiliate network. They offer mobile programmatic ad buying capabilities, and claim to have access to 1B daily impressions across 200+ countries.

Targeting options include: Country, Device, Operator, Connection, Browser and Time.

They also have exclusive traffic, of over 500M clicks process per month, generating a total of 4.6M leads generated per month across 3,800+ active campaigns.

They also have raised over $220M in funding.

BeInToo

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Website: http://www.beintoo.com/en/
Twitter Handle: https://twitter.com/Beintoo
Employees on LinkedIn: 45
Founded: 2010
HQ: Milan, Italy. Satellite Office in Shanghai, China.
Pricing Models: CPI, CPA, CPM, CPC, CPL
Mobile App Install Tracking Partners: MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer

Beintoo is a programmatic in-app ad targeting platform that uses geo-behavioral user segmentation to provide personalized cross-channel marketing to advertisers.

Some of their audience profiles include: Travelers, Apparel, Concert Goers, Fitness Users, and Gamers. Targeting options include: Geo-targeting, Demographic, OS, Vertical (Channel / Publisher Type), Phone Operator, Connection Type (Wi-Fi / 3G), Retargeting.

Their online to offline ad units include: a Wallet Unit (integrated with Passbook), Walk-In Mission unit, Rich Media Units, Trivia Units, Smart Video Units, and M-Site units.

Their targeting engine processes raw location data and enriches it with dwell time, frequency of visits, GPS data, and iBeacon signals.

Dreamobi

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Website: http://www.dreamobi.com/en/index.html
Twitter Handle: https://twitter.com/Dreamobi1
Employees on LinkedIn: 8
Founded: 2014
HQ: Beijing, China. 
Pricing Models: CPI
Mobile App Install Tracking Partners: AppsFlyer

Dreamobi is a China-based global mobile ads platform specializing in in-app mobile video ads.

They have inventory across North America, Great China (Mainland, Hong Kong, and Taiwan), Korea, Japan and South East Asia, with the ability to reach 87& of all mobile internet users. They also have access to 5B impressions per month and claim to be able to drive 100,000 installs per day.

Partners include: InMobi, AdMob, Flurry, Cyzone.cn, AppsFlyer, Facebook, and Twitter.



This post first appeared on Thalamus - Digital And Mobile Advertising News & A, please read the originial post: here

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