For a lot of American businesses, 2020 and 2021 haven’t gone as planned. Many businesses were shut closed temporarily or permanently. Several businesses were temporarily closed because they had employees who were exposed or at risk of COVID-19. Businesses that were shut down permanently couldn’t manage the dwindling sales and lackluster opportunities that came along with the pandemic. Disruptions in the supply further compounded the issue.
Businesses are looking towards 2022 with renewed hope and vigor. Marketing teams have put on their thinking caps and are planning some exciting campaigns to ensure the first half of 2022 gains a lot of visibility. Featured here are 7 must-do marketing tips you must not ignore in 2022.
- Plan something special for New Year’s Day:
You could send out a New Year email or run a social media contest. You could also offer exciting discounts that ensure your target audience makes their first purchase of the year from you. Another idea is to launch a product or solution on New Year’s Day to grab maximum eyeballs.
- Get your brand associated with some exciting promotional days:
February has some exciting days to look forward to:
- Super Bowl Sunday (February 13)
- Valentine’s Day (February 14)
- Galentine’s Day (February 13)
For the uninitiated, Galentine’s Day is celebrated to honor female friendship. The day became popular after the release of a 2010 episode of Parks and Recreation.
Associate your brand with these fun days to give your branding efforts a big push in 2022. You could also gear up in green and celebrate St. Patrick’s Day (March 17) in style with customers and colleagues. You could host events and parties or distribute exciting promotional merchandise to honor these days.
- Focus on short-form videos:
2020 was when short-form videos really took off with TikTok content. Today, businesses are turning to Instagram Reels and YouTube Shorts to capture the attention of their target audience. If you haven’t invested in short-form videos, 2022 is the right time to start.
Research has proven that short-form videos offered the 2nd-highest ROI in 2021, right behind influencer marketing. Brainstorm with your team and prepare a plan to create short-form videos that inspire and engage with your audience.
- Continue to invest in influencer marketing:
Your competition is leveraging the power of influencer marketing. Jump on the bandwagon to ensure you don’t fall behind! Hop online and shortlist some influencers. Review their online work and finalize your campaign expectations with them. Ensure that you have terms and conditions written down and adhered to for a mutually agreeable collaboration.
- Don’t ignore podcasts:
We mentioned turning to video content but this doesn’t mean that audio content should be pushed away. We recommend devoting a lot of creative minds towards coming up with topics for your podcast. You also need to get the format and frequency right for your podcast. Purchase the right equipment to create your podcasts and finally, create awesome podcast artwork to ensure that your target audience is hooked from day 1!
- LinkedIn is growing exponentially. Capitalize on its popularity for businesses:
Most businesses are already active and running campaigns on Facebook, Twitter, and Instagram. However, LinkedIn continues to receive step-brotherly treatment. It’s important that you should connect with people you know on LinkedIn and reconnect with people you’ve lost touch with. Share stories and insights by posting on LinkedIn. Any activity you pursue on LinkedIn will help position your business or brand as a thought leader in the industry.
- Invest in useful promotional products:
Give away calendars, mugs, bags, pens, or any promo item that can impress your target audience. Promotional merchandise is economically priced and can offer quality ROI. Calendars especially can be used throughout the year to highlight your brand.
Believe in the power of your marketing team to fetch you the desired results in 2022. Use some or all of the ideas featured here to ensure your brand rocks in 2022 and beyond!
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