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Paulo Coelho: Writing in a Global Language

 The Brazilian Book – The Alchemist – is the longest title on the New York Times Best Seller list.

By: Anne Jonnes 

If someone recommend you a Book about a shepherd boy who travels from his homeland in Spain to the Egyptian desert in search of a treasure buried in The Great Pyramids; would you read it?

Well, what if that book were also recommended by Oprah Winfrey, Pharrell Williams, Madonna, Will Smith, the former U.S President Bill Clinton and Julia Roberts?

Oh, now I got your attention.

In 1988, the Brazilian author – Paulo Coelho – published ‘The Alchemist’. He had written this profound spiritual novel in just two weeks and strongly believed it was destined to be a success. There was only one problem: It didn’t sell. That could have easily been the end of his writing career, but Coelho wasn’t ready to give up.

“When you want something, the whole universe conspires to help you,'” Coelho wrote. He is probably right. Certainly, the world is “conspiring” in his favor.

His flop book eventually turned into international best-seller, setting the Guinness World Record for the most translated book by a living author. Today ‘The Alchemist’ has sold 65 million copies and has featured on The New York Times bestseller list for over 315 weeks. The book has been translated into 80 different languages.

If you are not familiar with Paulo Coelho´s words of wisdom, now is the perfect time to get to know his work. You may stop by at Chipotle Grill and get a Paulo Coelho ´s essay “to go”. The fast-casual burrito chain promotes the “Cultivating Thought”; a project in which famous authors write essays featured on Chipotle paper cups and bags.

Paulo Coelho, who has sold more than 165 million copies of his books in over 170 countries, wrote to “Cultivating Thought” a wonderfully simple story, which illustrates how important a simple change in perspective can be. READ IT HERE

People around the world claim that the spiritual novel The Alchemist changed their lives. Recently, the American singer, Pharrell Williams, emotionally revealed during an Oprah Winfrey´s interview that the book became his personal bible. “The Alchemist confirmed what I always thought in my heart and felt in my mind,” said Williams.

Check out Paulo Coelho´s first-ever interview on American television. The Brazilian author tells Oprah Winfrey how to turn a flop into a Guinness World Record.  It’s difficult to explain why. I think you can have 10,000 explanations for failure, but no good explanation for success,” Coelho said.



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This post first appeared on Brazil News: Tech Innovation, Startups, Travel And, please read the originial post: here

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Paulo Coelho: Writing in a Global Language


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