After setting-up Pharmaceutical Company (Whether it is Pharmaceutical Marketing Company or Pharmaceutical Manufacturing Company) product selection is prime factor in success and/or failure of any set-up. One side latest molecules we provide benefits in competition, on another side running molecules will boast sale. So it's most crucial step for any start-up. Here we are going to give an example for preparing good product list for your company. 

Just look at product list that may be good idea for your pharma company start up.
It is for example purpose only, you can create you product list according to your need and demand. Following factor affect your product selection:

Seasonal: Products like cough syrup and antimalarial drugs are seasonal. These products demand depend upon market demand. Some time they boast sale but some time these may come inform of non moving products.

Market Demand: Pharma Market is innovative market. Product demand and new research causes change in prescribe drugs. Doctor prefer to write new molecules, so old molecules tend to be out from market. Making proper research about currently prescribed product make difference in sale.

Antibacterial and Antimicrobial: Antibiotics have huge demand in market. They bear huge part of your sale. Provide less margin due to tougher competition. You have to update your antibiotic timely due to DPCO and other governmental policies.

Antacids and PPI's: These are bulk selling products. Nearly every prescription bears antacid along with multivitamins multiminerals. Selection of PPI's depend upon territory and doctor's choice. some doctors write omeprazole, few prefer ranitine. Rabeprazole and Pantoprazole are in high demand with or without combination.

Multivitamins, Multiminerals with Ingredients: Lycopene, methylcobalamine, babilona, ginseng, biotin etc with vitamins and minerals give huge sale and good margin also. Multivitamin preparations can also be used without combination.