As the owner of a drop-shipping business owner, whether you’re just starting out or you’ve been operating for some time, you’ll already have heard the importance of SEO and your business. However, do you actually know how important it is?

Unlike most businesses, drop-shipping businesses are faced with a unique set of SEO-related challenges that need to be overcome as soon and as effectively as possible.
Today, we’ll explore several ways you can implement organic SEO, helping you to drive forward your drop-shipping business to new levels of success.

Creating a User-Friendly Experience
The first thing you’ll need to examine is how your website feels for your users to use. If there’s too much going, your users will get confused, and they’ll end up leaving your website in favour of another. There’s a couple of things you’ll need to consider.

You’ll need to reduce your website’s page size. The smaller the page, the faster it will load. You can do this by compressing your image quality and reducing the amount of characters you have on each page. This all comes together to create a more optimised user experience.

You can use some online tools, such as Moz’s Free SEO Tools and SEMRush to monitor and optimise your website pages.

Perfect Your Website’s Content
Regardless of what content you’re referring to, whether it’s your landing page content, your marketing content or your product descriptions, you need to ensure that it’s perfect for your potential customers.

For example, if you went onto the Adidas website to purchase some trainers and it was full of spelling mistakes and other writing errors, the chances are that you wouldn’t buy the trainers. You’d simply click off the website and probably never return.

You don’t want this to be the case with your customers. Instead, ensure that you proofread your work before uploading it. You can use professional proofreading and editing services, such as Australian Help and UK Writings, to ensure this is completed to the highest quality.

Check Your Keywords
Keywords are still a vital part of today’s SEO practices, perhaps even more so than ever before. However, it’s important that you don’t restrict yourself to just keywords but also use key phrases.
These are similar to the phrases that people will put into Google. For example, if you’re drop-shipping headphones, you may like to use a headline such as ‘Best Headphones for Running’ since this is what people will search in Google, boosting your SEO ranking.

Optimize Your Content
While on the subject of characters, you’ll need to take a look at your content and consider how SEO-friendly it is. This means placing the right number of keywords in your content and putting them in the right places.

You’ll need to do this to all your pending content and all your existing content. Alternatively, if you’re too busy running your business, you can also use SEO copywriting services, such as Essay Roo and Boom Essays, to create your content on your behalf.

Don’t Forget Backlinks
Backlinks are a vital part of a drop-shipping website’s SEO practice. To achieve these, you’ll need to guest post or get your website featured on another, preferable high authority website. This means you’ll need to get really creative with your content marketing campaign.
When looking for websites, look for blogs that are related to your industry and the products that you sell.

Pay Attention to the Details
Google has set over 200 unique guidelines that need to be followed in order to boost your organic SEO rating. This is a lot to deal with but it’s the little details that you can easily change that will make a big difference.

For example, the grammar in your content will make a huge difference to its readability and therefore your user experience which, as we know, directly affects your SEO ranking. You can brush up on your grammar skills at State of Writing.

Likewise, you’ll need to consider the length of your content as this also affects your SEO ranking. You can track your word count in real time using tools like Easy Word Count.

Create a Sitemap
Sitemaps are vital to obtaining a high SEO-ranking. For a drop-shipping website, you’ll need two types of sitemap; one for your users and one for the search engines.

This is so both parties can easily navigate your website. You can create one of these easily using Google Webmaster Tools.

Conclusion
Despite being such an important part of any drop-shipping business, as you can see, organic SEO is relatively easy to implement if you know what you’re doing. Although some of these methods may seem time-consuming, it will be worth it when you’re at the top of the search engine results page.

Gloria Kopp: Content Marketer & Ecommerce Entrepreneur