2023-06-26 01:04
You’re about to give a presentation. You arrived early so you can set up as needed. All your notes are in order. You tested the projector and launched the PowerPoint file. You walked t… Read More
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Posts on network marketing, customer service, sales, public speaking & presentations from Tom Fuszard, content writer, public speaker, and business mentor.
2023-03-17 00:34
All of us occasionally make mistakes in our writing. To err is human, as one adage goes. Even so, we should strive for error-free copy as often as possible.
An error can take on many forms… Read More
2021-11-28 20:30
Do you ever get the feeling that you can’t get caught up? Are you constantly working longer days–-as well as nights and weekends–-yet still behind?
While part of that may b… Read More
2021-08-19 00:53
More than 18 months into the COVID era, many people are accustomed to working from home. Some were thrust into it. Others had good arrangements in place when the time came to work remotely… Read More
2020-10-27 19:46
Among the many effects of the pandemic is the exponential growth of teleconferencing and video conferencing (by Zoom, for example). Businesses are holding virtual meetings daily and sometime… Read More
2020-08-19 16:12
With all the talk about honing our communication skills, we rarely hear about improving our listening skills. Yet those are just as important.
Good listening skills are especially critical i… Read More
2020-08-03 14:27
Asked to provide examples of marketing and public relations efforts, most people mention brochures, folders, advertising and news releases. Often overlooked are articles submitted to trade a… Read More
2020-06-10 02:24
Editing and proofreading tend to go together. Yet they are distinct activities, which you’ll see below. Much has been written about these topics. I can’t hope to offer a comprehe… Read More
2020-05-10 21:13
Nobody likes to deal with complaints. Indeed, most of us dread the task. We delay. Make excuses. Get a cup of coffee. Then another.
As difficult as it is, try to view complaints in a positiv… Read More
2020-02-27 03:14
You just received notice of an upcoming meeting. “Ugh,” you cry. “Not another meeting!” You roll your eyes and wonder how you’ll survive yet another hour of use… Read More
2019-12-01 21:24
This is a great time to take stock of your communications skills, and make a commitment to improving where needed. The following suggestions, offered in no particular order, can help you bec… Read More
2019-10-08 01:54
The best way to remember which to use can be found in this simple statement:
I imply, and you infer.
The sender (writer or speaker) implies something, and the reader or listener infers (conc… Read More
2019-08-06 01:57
Be vigilant. Watch for messages that may contain malware or ransomware.
I don’t know if this is a fluke or a sign of the times. In just the past five days I have learned of at least fi… Read More
2019-02-21 02:34
This is a great time to take stock of your communications skills, and make a commitment to improving where needed. The following suggestions, offered in no particular order, will help you sp… Read More
2019-01-10 13:06
In this the digital age, when everyone can be connected to everyone (or nearly everyone) almost all the time, I wonder: how connected are we, especially to our customers? Sure, they can rea… Read More
2018-05-17 13:29
Normally this blog focuses on best business practices. On occasion I encounter a topic that has wide-ranging appeal. Such is the case with this one: how to alleviate headaches. I wanted to s… Read More
2018-01-14 20:51
Over the years I’ve compiled an assortment of suggestions based on observations I’ve made. These include times when I’ve been a customer as well as a business partner. I sh… Read More
2017-08-01 21:48
Life is full of challenges and difficult situations. Of course, you know that. You also accept it. If nothing else, dealing with tough situations is a learning experience: you grow and matur… Read More
2017-04-19 22:18
Rarely does a TV show offer a great customer service lesson. But such was the case recently. It occurred during an episode of “Ask This Old House.”
A customer contacted the show… Read More
2017-02-16 17:40
Public relations professionals, and especially newer practitioners, can glean valuable information talking directly with editors regarding story ideas. Editors are always open to queries, bu… Read More
2017-01-10 20:35
Job interviews take many forms and occur in various settings. One that doesn’t get talked about much is the coffee shop interview. Sometimes literally occurring in a coffee shop, the t… Read More
2016-12-09 20:13
Make the most of that business networking event
Business networking events can be invaluable for enhancing your business, in addition to increasing your social circles. With proper preparat… Read More
2016-11-09 21:19
You’ve read (and probably heard) a lot about corporate culture. Why, as a job candidate, you should make sure to look for employers with the right culture.
You may be wondering, what k… Read More
2016-08-25 15:13
Leadership is often viewed as solely the domain of management. Yet increasingly, leadership qualities are in demand throughout an organization. It begins with the job interview. Demonstratin… Read More
2016-07-15 19:54
Americans are by nature of very giving people. Whether it’s with dollars or their two bare hands, we are always willing to help others. It’s not just during natural disasters, ei… Read More
2016-05-12 21:42
We’re five years removed from the worst economic situation since the Great Depression. The economy has been improving steadily, with jobs reports generally trending toward the better… Read More
2016-03-30 14:45
Many writers and speakers engage in semantic gymnastics to avoid any hint (in their minds) of bias. One consequence is that the person often violates a basic rule of grammar. A perfect examp… Read More
2016-01-26 21:43
A recent addition to my professional development is both old and new. Tom Hopkins’ “How To Master The Art of Selling Anything” is proving to be a very valuable training pro… Read More
2015-12-16 15:49
Tis the season to shop, as retailers are noticing. An improving economy and a proliferation of smartphones are encouraging people to open their wallets. According to a survey by the National… Read More
2015-12-03 17:32
Communicating effectively involves several important factors. According to Mike Thompson, these include taking ownership of the situation, staying focused, and knowing your recipient’s… Read More
2015-11-11 21:43
People seem to forget–or just disregard–the importance of writing well for social media, even their personal accounts. Keep in mind that what you put out on social media becomes… Read More
2015-09-16 14:55
You’re making prospecting calls one day and come across a firm that is closing. Oh, well, you think to yourself, there are many more firms to call. And you dial up the next one.
Did it… Read More
2015-08-26 20:43
Green business practices are good for all
Your business is “green,” right? You incorporate the most popular green business ideas and practices; you do your part. Good for you!
Ha… Read More
2015-08-18 16:55
Recall the last time you had a problem with a product or service. What was your frame of mind? Did you want to stomp into that store (or pick up the phone) and chew someone’s butt? Not… Read More
2015-07-29 21:31
Do you have a nail-biting whodunit inside you that is just itching to get out? Perhaps you’ve dreamed of writing for magazines. Or penning a blockbuster for the big screen. If these&nd&hell…Read More
2015-06-04 12:57
Improving your communication skills can improve your leaderships skills as well, according to Jason VanderPal. VanderPal a sales trainer with a a very successful sales career under his belt… Read More
2015-04-20 21:52
Have you ever attended a presentation that put you to sleep? (Maybe one of your presentations had that effect!) Or, how about the presentation that all but slipped your mind by the following… Read More
2015-04-08 20:30
Speaking clearly is important all times. We accept that in business settings. We sometimes let our guard down, though, during private conversations. Of course, some of that is acceptable. Af… Read More
2006-06-07 11:16
Mike Dillard, one of the foremost internet marketers today, offered some great advice during a webinar on March 22. He packed a lot of information in the 80-plus minutes. Two suggestio… Read More
2006-06-07 11:16
Last week, I had the pleasure of representing the Rotary Club of New Berlin during New Berlin’s business expo. The expo, titled “Discover New Berlin,” allowed dozens of bus… Read More
2006-06-07 11:16
Are one or more of your products just not breaking out? Would you like to create an edge for a new product? “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout may be… Read More
2006-06-07 11:16
Do you want your audience to respond to your messages? Of course you do. One tactic that will help immensely is to stress benefits instead of features. Features, you recall, are the elements… Read More
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