In 2011, Dollar Shave Club’s founder and CEO Michael Dubin came into my office at Science Inc. to pitch his now-successful razor membership to our team. While the business model was promising, I was not wholly persuaded by the profit margins on the just-a-few-bucks-per-razor concept. Michael, however, being a visionary who also happens to have a great sense of humor, showed me a rough cut of the video he produced that was intended to amplify attention around the company’s launch by discussing Dollar Shave Club’s mission. After viewing the video, I knew that Science Inc. needed to come on board...