What is Growth-Driven Design?
With the ever-evolving world of marketing, businesses are spending an excessive amount of time and money on traditional website redesign, usually resulting in late launches and budgetary overruns. Traditional website redesigns can be unpredictable and receive little or no periodic updating and improvement which, more often than not, necessitates a further redesign as soon as one-to-two years later.
Growth-Driven Design is a new approach to website redesign. It allows for reduced upfront cost and continuous improvements to your site over time, which keeps your site current and timeless. Growth-Driven Design is proven to create better results for your clients and for your own brand. Take a look below to see what Growth-Driven Design is all about.
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The Three Principles of Growth-Driven Design
Minimize Your Risk: Minimize risk by saving on the time and upfront costs of traditional website design.Traditional website design is often over budget and out of scope.
Learn and Improve: Gather data to see where visitors are coming from and where they are clicking on your site. This will help to inform ongoing website improvements in the future.
Inform Sales and Marketing: What you learn about visitors helps inform and improve strategies and tactics for your sales and marketing teams.
The Growth-Driven Design Process: Today many websites are built without a clear goal in mind. Growth-Driven Design allows you to shorten the launch time of a website by focusing on impact, learning, and continuous improvement. With Growth-Driven Design, a clear path is laid out into two phases.
Phase 1: Phase 1 is much like a traditional website redesign. First you create a strategy that will best work for your company, and then you build a wish list of items for the future. Next, you create your first launch pad site. This is developed within 30-40 days.
Phase 2: Phase 2 revolves around a cycle of action items that continuously shift to improve your current site based on your buyer personas and visitor data gathered. Once this cycle is completed, you return to Phase 1 to continue to add items from your initial wish list.
Testimonial - “Growth-Driven Design is the new gold standard for delivering results and bringing measurable business value to clients through web design.” Gave Wahhab - Square 2 Marketing
GDD Quote - “Your Website is your #1 marketing asset and your #1 sales person."