Don’t Release that Million Dollar Sales Copy that you Wrote Till you Read this!
So, you’ve just finished writing that million dollar sales copy that sells for your new product in 10 days or less that we talked about earlier. But wouldn’t it be great if there was a way to test that sales copy BEFORE you actually start sending prospects to it to see its effectiveness?
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Why do you Want to Test that Sales Copy Before you Start Sending Prospects to it?
Because you want to get results don’t you?
Think about it for a moment and you’ll realise that – if you were to send a 1,000 visitors to your sales letter then it turns out that NOBODY bought your new product that you just created, then you’ve just wasted all that valuable traffic which is hard to come with.
And if you spent your hard earned money to get that traffic, then you’re out that investment.
Even if that traffic was for free, still you’ve missed a chance to sell your visitors your new product.
Odds are, even if you were to rewrite that sales copy once again, that wasted traffic are gone now and they’re not going to come back to take a second look and read your sales letter again.
(one exception will be if you were to offer some kind of incentive, in that case you might be able to bribe your visitors into reconsidring your offer and taking a second look.)
If only there were a way to know ahead of time whether your sales copy is good enough or not…
Wait, There is a Way to Find out if Your Sales Copy is Going to Convert!
Here’s what you should do – Isolate yourself from the the rest of the world, that is, turn off your mobile, phone, sever, your Internet connection and refuse to be distracted for the next hour or so at any cost.
Now then, put yourself in place of your prospect and imagine if you are that prospect.
You are thinking exactly like a prospect wold do, feeling like the prospect, experiencing the same issues that goes to their minds, same problems they have, same questions that you ask as a prospect, etc…
Place yourself in the prospect’s shoes and reread your sales copy again from start till the end.
Do not spend time doing any corrections or anything else yet – simply reread the sals copy as though you are a real prospect who is considering to buy this new product of yours.
Are you Done Reading that Sales Copy?
Now do an evaluation and rate how well your sales copy accomplished the following, allocating a number between 1 – 5 to each point of the sales letter.
- Terrible “Practically non-existent”
- There is “Room for plenty of improvements”
- Average “Not terrible, but needs some improvements”
- is “Effective”
- Perfect “You positively NAILED it.”
Ready? Here we go Put Your Slaes Copy to the Test…
- Does that headline title graps your attention instantly? _____
- Does the lead-in causes curiosity and compels you to read more? _____
- Does the headlines and lead-in are completely believable? _____
- Is the headline and lead-in combo likely to resonate powerfully enough with a large number of your prospects? _____
- Is there a powerful benefit that the headline and lead-in combo offer? _____
- Does the spokesperson establish his/her qualifications beyond doubt? _____
- Do the emotions you experience while reading the first few paragraphs entice you to want to read further? _____
- Is the prospect given a strong reason why one must read this, and must read this now? _____
- Does the sales copy simulate a conversation between two friends? _____
- Is it clear that the spokesperson truly has the best interests of the prospect at heart? _____
- Are the benefits fully highlighed in the sales copy in an ascending order of importance? _____
- Are the emotional reasons for purchasing fully developed? _____
- Does the letter entertain and inform as well as it sell? _____
- Is the price fully justified and resonable? _____
- Is the guarantee prominent and does it restate the benefits? _____
- Is there a compelling reason why the prospect should immediately make the purchase? _____
- Is there a sense of urgency in the sales copy? _____
- Do you feel yourself getting more and more excited as you go through the letter? _____
- Is the call to action compelling enough that you would feel silly for not ordering immediately? _____
- Is the prospect told exactly what to do next, how to order and how will one receive their product? _____
- If you were a prospect, would you purchase the product? _____
Evaluate the Sales Copy Score:
- 21- 50: Stop. Make significant changes or disregard ot Do NOT use this sales copy at all.
- 51 – 65: Not good, but you started on the right track. Go back and make some adjustments on your sales copy as needed.
- 66 – 80: Not a bad draft, but isn’t good enough to be used unless you just don’t have the time to fix it, OR your offer is so compelling ($100 cars, for example) that it doesn’t need a strong letter.
- 81 – 95: Looking good. A little bit of tweaking to improve conversions of your sales copy.
- 96 – 105: Great Job! Maybe you should be writing copy for a living!
Let’s hear what you think about “How to Write Million Dollar Sales Copy” express your opinion in the comments below.
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