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Why Running Competitions Can be Good for Your Business


In business, there are many challenges that face you, from making a profit to keeping up your productivity. With all businesses being in the same situation, the need to be a little different can sometimes mean success instead of failure. One way that businesses try to coax new customers is by offering special competitions and events because it encourages people to Enter. If you haven’t tried competitions yet, then here are a few reasons why you should.

Build Relationships with Other Brands

To create a competition that people will want to enter, you need to offer good prizes. You might offer a visit to an escape room, or perhaps a weekend at a local spa. In any case, you can approach companies and see if they can offer you a special deal for a prize. It will be of use to them as they will be getting some good advertising, and you will be getting a great prize. It is this building of connections and contacts that can help you and your business.

More Followers on Social Media

What company doesn’t want more followers on their Social Media accounts? Setting up and running a competition can generate a whole lot of followers on your social media. When you announce your competition, you will be catching the interest of your existing followers. However, they will most likely tell their friends and family who will also want to follow you. Just the one competition can cause a rise in your following, which will hopefully lead to more sales.

Boost Your Website

In a similar way to your social media, competitions can also boost the traffic to your website, especially if you send people there to enter. You can then place offers and products in view of them to hopefully entice them to look around. You might even get some unexpected sales from people who came along to enter your competition. It is important that you make it easy for them to enter, so they don’t get bored or put off and leave.

Increase Your Email Marketing List

Because you are running a competition, you need to take your entrant’s contact details. Doing this gives you a great opportunity to add email addresses to your email marketing list. You can then send them offers or information about new products every month. It is important, however, that you ask for permission to send them offers when they enter the competition. If you don’t, then they might get upset and complain which will not be good for you. Any other information you get as part of the entry process will also be good for future marketing campaigns.

For any business, especially small ones, things such as competitions and events can have a big impact on their growth and their customer base. If you can keep the additional followers on your social media and the visitors to your website, then you can start to grow your company fast.



This post first appeared on Small Biz Viewpoints, please read the originial post: here

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Why Running Competitions Can be Good for Your Business

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