Companies making deadly mistakes with respect to their website is nothing new, and it can happen to the best of us. And while a digital marketing agency can help a company avoid some of those mistakes, it is still important for you to tread very carefully when you are developing or updating your website. With that in mind, we can take a look at the five biggest website blunders that could be resulting in lost leads for your company.
- Site Takes Ages to Load
It is amazing how many companies ignore the way their site loads. It is one thing to have loading issues if one of your hosts is facing problems, but a website that always Takes Ages to load will never be success. For one thing, Google will punish you with respect to organic search results rankings if your website takes ages to load. And secondly, people who are coming onto your website
- Lead Capture Process Does Not Work
If you are getting a good amount of traffic to your website, but no leads are being generated, it means something is wrong with the process. At the very least, you need to have some type of sign-up page on the site, along with calls to action and rewards to the customers who do sign up.
Make sure these sign-up forms and calls to action are located on various pages of the site, because not everyone is going to come onto the site through the home page!
- Content is Poorly Written
Yes, it is important for the content on your site to incorporate SEO. However, it is absolutely a bad idea for you to ever prioritize keyword inclusion over the quality of the content being put up on the site. Whether we are talking about the company’s blog or the various pages on the website, it is important for all these pages to feature high quality, interesting content.
With organic search results being more important than ever, sites that can provide unique, high quality information are considered authorities on a subject, which naturally improves search rankings.
- Blogs are Too Corporate
Blogs are a great way for companies to connect with their customers. It can give people a behind the scenes look at your business, or it can contain some thoughts from the executives at the company. However, far too many blogs are simply filled with formal press release-type statements, which no one is going to want to read.
- Social Media Is Not Publicized
Even if your company has some very good Social Media pages, which are updated regularly, you are doing the entire setup a disservice if they are not properly publicized on your website. It should not take a new visitor more than 30 seconds to see some sort of image or text regarding your social media pages.
Aside from properly advertising these pages, you need to ensure they are regularly updated with relevant and interesting information. Engaging with customers through social media platforms is also a good idea, as it promotes the idea of your company caring about customer service.