B2B SaaS and tech brands must invest more in building trust. Trust is the number reason why people buy and the lack of it the number one reason why they don't. B2B brands are notoriously faceless. 2019 will be all about developing trust, and here are the Trends that'll make it happen.
LinkedIn Has Found its Stride Again
LinkedIn boasts 560 million users, and this social media platform is built for business communication and networking. Its huge professional audience makes it an essential tool in your B2B Marketing campaign. By connecting with businesses on LinkedIn, creating helpful content and sharing peer recommendations, your company is building that all-important trust with your audience.