For various businesses, google maps have been an important contributor to its success. But how does google maps extend its functionality to so many ventures? The answer is Google Maps API (Application programming interface).
By using google maps API, it is possible to embed google maps website into an external website. The Google Maps API is free for commercial use, provided that the site on which it is being used is publicly accessible and does not charge for access, and is not generating more than 25,000 maps accesses a day. Sites that do not meet these requirements can purchase the Google Maps API for Business. These days firms such as OLA, UBER are dependent on the navigational support provided by the maps. A recent update in the google maps application provides users the ability to order, explore and make quick comparisons about the best-estimated taxi fare directly from Google Search results on their mobile. WhatsApp allows people to share their locations, which are embedded APIs providing access to Google map website or application.
Besides using google maps for navigation, it is an incredibly powerful marketing tool. Google Maps marketing is the process of using Google Maps’ functionality to make businesses easier to find. If used correctly (and strategically), Google Maps can play an important part in digital marketing strategy. The aim of google maps marketing is to achieve the highest rank possible in the search results of local businesses. Eighty-four percent of consumers perform a search for local businesses. It’s no secret that mobile’s on-the-go capability is key to local search, and nearly a third of all searches performed on mobile devices are related to location. Since Google controls 95 percent of the markets share of mobile searches, it means that appearing in Google maps results is crucial for local businesses. To have a higher ranking in the search results one needs to have an optimized ‘Google My Business’ listing.
Although many businesses register on Google My business, many simply register and provide incomplete information which results in far less visibility and a poorer overall Google Maps ranking. Google My business can be thought of as a profile in which one can add the address, location, photos and description of the business. The key is to fill out each detail carefully and correctly. The more information is provided to Google, the higher ranking a business shall get in search results.
Verifying and claiming the business will only help strengthen the google listing. Although there are paid ads that can be used for advertisements, it can get costly for the small business owner, especially for a start-up business. This is where google maps step in as it offers a platform for marketing small businesses on the internet. The best part about google maps is that there is no cost involved. It offers small businesses a chance to establish their presence. It’s important to make sure that all this actually works for you and to tweak your strategy to see what’s most effective. Google hosts a Dashboard for business owners (you’ll see it when you log in) that displays data about how often your business is appearing in users’ searches (“impressions”) and how frequently those users are actually clicking through for more info (“actions”). This information can be very helpful, particularly in finding out whether the categories you selected are actually getting your business info in front of more eyeballs. With some tweaking, and trial and error, you can optimize your search presence. It’s important for new businesses to get on the map quickly, both literally and metaphorically. Small businesses can do a decent job building their online presence, boosting their Google listing which might lead them to outperform even some of the more established businesses.
It’s safe to say that Google is going to continue to push to monetize Google Maps and bank on the substantial investment it has made to develop the service. The role of Google maps in the success of a new business or an already well-established business cannot be understated. One needs to set up a well-documented business profile on Google by making it more appealing to the target audience or for the existing customers. Nowadays, potential customers usually search up phone numbers of business on Google. If one’s business doesn’t turn up in the search results, they’re definitely losing customers. The phone book has always been the first place people look to for local searches, but that is no longer the case.
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