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Master the Art of Messenger Drip Campaigns with these 3 Steps

Drip campaigns are marketing magic. You create a sequence that nurtures leads from first contact to raving fan, or new users to pro wizards. You set up the content and sequence, then every new person to join the Audience gets the specially designed sequence, no matter when they sign up or are introduced to your brand. Today I’m going to show you how to do Drip Campaigns to segmented audiences in Facebook Messenger with a simple example. First thing’s first, give this bot a spin here. Choose one or the other: unicorns or donkeys? There are tons of neat usages for Messenger drip campaigns: Onboarding Lead nurturing Follow-up survey Any purchasing cycle you use marketing automation for you also want to do via chat. Messenger drip campaigns are the same idea but with higher visibility than other channels including email. Creating a Drip Campaign in Facebook Messenger Here’s how we built the unicorn-delivering drip campaign in MobileMonkey. Step 1. Create your Audience Segments It’s so easy to segment your audience in MobileMonkey with custom variables. Here we asked if you want to see unicorns or donkeys with the quick question widget and multiple choice buttons: Conversion forms and quick questions are the widgets that set custom customer attributes. Depending on the way someone answers the question, we drop that attribute to their contact profile. Then, we create two custom audience segments from the Audiences manager: unicorn lovers and donkey fans. #teamunicorn You might create custom audiences based on interest in services, customer budget, or webinar attended. Pick the variable, in this case “UNICORN,” and type in the attribute value for the audience. Here’s the setup for our donkey crew using the attribute value “Donkeys 4me”: We have an audience set up for donkeys and another for unicorns: Step 2. Create the Content for Dripping In our example we’re sending out five donkeys or five unicorns in five minutes. We used the powerful chatbot builder to build each page with widgets like quick questions, animated GIFs and text with buttons. Your drip campaign might start with a welcome message to say “hi” when they sign up. You might follow-up…



This post first appeared on GeorgMedia Internet Marketing News & Resources, please read the originial post: here

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Master the Art of Messenger Drip Campaigns with these 3 Steps

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