2018 has been the year that AR promises came face-to-face with reality. While Apple’s ARKit and Google’s ARCore sparked a ravenous response from developers that had grown worried about VR’s near-term market and the fate of AR headsets from Microsoft and Magic Leap, little seemed to resonate deeply with consumers. That realization is part of the reason AR startups working on backend services and more base level development pipelines have seen so much success. Onstage at Disrupt SF 2018, we’ll be chatting with Anjney Midha, the CEO of an AR startup called Ubiquity6. The startup was founded just a year ago but has already raised more than $37 million to solve some of the hardest augmented reality problems that companies like Google and Apple are working hard to solve, as well. Its backers include Google’s Gradient Ventures, First Round, Benchmark and KPCB, where Midha previously ran a small fund. The company is tackling problems like multiplayer interactions and world mapping as well as issues key to more immersive gameplay like making sure that virtual objects stay tied to physical markers in-between gaming sessions. Ultimately, the company’s work is aiming to promote the Ubiquity6 app to be a hub for AR experiences that will have a development backbone that enables much deeper AR interactions for users. Ubiquity6 is ambitious about the scale of their AR capabilities. While so many companies are focusing their efforts on how to capture AR interactions taking place in the living room, Ubiquity6 is actively working to map entire cities so it can deliver massive AR experiences that can turn heads (or at least phones). We’re looking forward to chatting with Midha and hearing about how his startup is planning to compete with some of the world’s biggest tech companies in building out a digital reality that’s projected onto our own. The full agenda is here. Passes for the show are available here.