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Should you list your products on Amazon? has transformed the retail landscape with its huge assortment of inventory, speedy delivery and the overall convenience the website offers to online shoppers. But Amazon is also revolutionary in the way that it has given smaller merchants the opportunity to dive into the world of e-commerce. While some might say that the online retail giant is competing with Main Street brick-and-mortar shops, millions of small business owners have actually found success selling products on the site with the Amazon Marketplace service. More than 300,000 small and medium-sized U.S. businesses sell through Amazon and, in 2017, more than 50 percent of Amazon sales were generated by third-party sellers.  But is Amazon the right platform for your business? We spoke with Meaghan Randall, Search Marketing Team Lead at 180fusion, a Deluxe Company, to learn about the benefits of selling on Amazon, and for tips on getting started. Q: How does selling on Amazon work for small businesses? Meaghan Randall: Using Amazon Marketplace, third-party sellers can sell, ship and take returns from customers on one centralized platform. The service takes a lot of the guesswork out of selling online, making it perfect for business owners or hobbyists who don’t have much experience with e-commerce, as well as for those who want to sell online, but are busy managing the hundreds of other things it takes to run a business. Q: What are the benefits of selling on Amazon versus using a site like eBay, or even starting your own online shop with a service like Shopify? MR: Although the fees you pay to sell on Amazon work out to be slightly higher than, say, an eBay seller would pay, Amazon sells more product than eBay does on a month-to-month basis, so you will more than likely earn more with Amazon over time. And because eBay uses an auctioned environment, you can only guesstimate what you will earn. Amazon, on the other hand, uses fixed pricing. It’s also easier to receive payments with Amazon than it is with eBay. You use Amazon Pay, and the money is deposited into your bank account. eBay…

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Should you list your products on Amazon?


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