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What is the Difference Between Advertising and Marketing?

The difference between small Business Advertising and marketing is that advertising is a paid media placement to promote your business, i.e. buying an ad. Advertising is a specific technique and one part of marketing.  Marketing in small business is a much broader set of activities to promote your product or service. Advertising might be a TV commercial, a radio spot, a quarter-page magazine ad,  a newspaper classified, a billboard or an Internet display ad. Marketing in small business includes social media, free business listings, strategic product pricing,  publicity, email marketing, content marketing, search engine optimization and more. It also includes advertising. While advertising shares similarities with some other forms of promotion, advertising is usually more within your control. Small business advertising may better drive the results you need.  Small business advertising also amplifies the impact of other forms of marketing, by making sure more people see your messages. Advertising and Marketing Here are scenarios to illustrate the difference between small business advertising and marketing in a small business: Advertising:  You develop a creative advertisement about your new product. Then you pay to place that ad where you’d like it to appear.  You have complete control over the message of your small business advertising. You also have control over where it appears. PR and publicity: You announce a new product with the help of a publicity agency. A media outlet covers it.  Unlike with small business advertising, you have no control over where or whether your story will appear.  Nor do you have control over what they write in response to your press release and interview. A sales event: You run a special sales promotion in your store for the new product. You carefully craft the promotion and pricing to make it seem like a good deal. But you still are faced with getting the message out about the special sales event. This is where small business advertising comes in — to better drive results. So you create ads that draw attention to the sale, to get people to the store to ask for your product.  Without advertising to highlight your event,…



This post first appeared on GeorgMedia Internet Marketing News & Resources, please read the originial post: here

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What is the Difference Between Advertising and Marketing?

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