| Meta Revenue Breakdown | 2021 | % | 2020 | % |
| Advertising | $114,9B | 97.5% | $84.16B | 97.9% |
| Other revenue (payments and fees) | $721M | 0.6% | $657M | 0.8% |
| Reality Labs (primarily sales of Oculus, now called Meta Quest) | $2.27B | 1.9% | $1.139B | 1.3% |
| Total | $117.92B | | $85.96B | |
In 2021, advertising revenues represented 97.5% of the total revenues for Facebook (now Meta), with $114.9 billion in revenues, 2021. Other revenues, comparing payments and fees were $721 million in 2021 or 0.6% of the total revenues. While Reality Labs (primarily sales of Oculus, rebranded as Meta Quest) amounted to $2.27 billion, or 1.9% of the total revenues, in 2021. | 2021 vs. 2020 |
| N. of ads delivered growth rate | 10% |
| Price per ad increase | 24% |
As per the FourWeekMBA Analysis, Facebook advertising revenues, in 2021, grew, thanks to an increased number of ads delivered. In fact, in 2021, 10% more ads were served through Facebook’s products, and a price per ad increase of 24%. Therefore, more ads served, and a higher cost per ad drove the revenues in 2021. Ads revenues growth was also driven by mobile devices. | Geography | |
| US & Canada | 51,541 | 43.71% |
| Europe (includes Russia, Turkey) | 29,057 | 24.64% |
| Asia-Pacific | 26,739 | 22.67% |
| Rest of the World (includes Africa, Latin America, and the Middle East) | 10,592 | 8.98% |
| Total | 117,929 | |
The North American area still represents the most important geographic segment, when it comes to revenues. Indeed, 43.71% of the revenues came from US & Canada. | Key Facts | |
| Founders | Mark Zuckerberg, Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, Chris Hughes |
| Year Founded | February 2004, Cambridge, MA |
| Year of IPO | May 18, 2012 |
| IPO Price | $38.00 |
| Market Cap at IPO | $104 Billion |
| Total Revenues at IPO | $3.7 Billion by 2011, prior to the IPO |
| Total Revenues in 2021 | $117.9 Billion |
| Changed name | Meta, in October 2021 |
| Employees | 71,970 employees, globally, as of December 31, 2021 |
| Revenues per Employee | $1,642,693.97 |
| Who owns Meta? | Mark Zuckerberg is the primary individual shareholder, with 81.7% of Class B shares, and 52.9% of the total voting power |
Founded in February 2004, in Cambridge, MA, by Mark Zuckerberg, Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, and Chris Hughes, Facebook IPOed on May 18, 2012, at a price of $38 per share, and a market cap of $104 billion and total revenues for $3.7 billion in 2011, prior to the IPO. In 2021, Facebook generated over $117 billion in revenues, and it changed its name in October 2021, to Meta. With 71,970 employees, Meta generated $1,642,694 per employee. Mark Zuckerberg is the primary individual shareholder, with 81.7% of Class B shares, and 52.9% of the total voting powerRead Also: Facebook Business Model
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