The largest individual shareholder is the company’s co-founder and CEO, Jack Dorsey, who, as of 2019 owned a 2.3% stake of the company’s stocks. Other non-individual, institutional shareholders comprise The Vanguard Group (with 10.33%), BlackRock (with 6.6%), and Morgan Stanley (with 5.86%).
The Beneficial Owners of Twitter, comprising both individual and institutional shareholders (Data Source: Twitter Proxy Statement).
A Glance at Twitter Business Model
Twitter is a platform business model, monetizing the attention of its users in two ways: advertising and data licensing. In 2019, advertising represented 86.5% of its revenue at almost $3 billion. The remaining part is data licensing at 13.5% (over $465 millions) primarily related to enterprise clients using data for their analyses.
According to eMarketer, in the US alone, digital advertising spending will be around $129 billion. Within this market the most significant players are companies like Google ($116 billion in 2018 from search advertising), Facebook (over $55 billion in advertising revenues in 2018), Amazon (over $10 billion in 2018 from product advertising), Twitter (with $2.6 billion in advertising in 2018), and Microsoft’s Bing (search advertising for about $7 billion in 2018)
Read Also: Twitter Business Model, Digital Business Models, Platform Business Models, Attention-Based Business Models.
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