August 12th 2020

TikTok makes Money through advertising. It is estimated that ByteDance, its owner, made over $17 billion in revenues, for 2019. While we don’t know the exact figure for TikTok ads revenues, given it counted over 800 million users by 2020, it is a multi-billion company, worth anywhere between $50-100 billion and among the most valuable social media platforms of the latest years.

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TikTok is the Chinese creative social media platform primarily driven by short-form video content. It launches challenges of various types to tap into the creativity of its users and generate engaging (if not addicting content) accessible via an infinite feed. TikTok primarily makes money through advertising, thus making it an attention-based business model.

Read also: TikTok Business Model, Who Owns TikTok, TikTok Marketing Strategy

Other resources

What Is Business Model Innovation
What Is a Business Model
What Is Business Strategy
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What Is Market Segmentation
What Is a Marketing Strategy

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