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The blog about business models, growth hacking, and marketing. Here you will find the best resources and knowledge to grow your business.
A business model is a framework for finding a systematic way to unlock long-term value for an organization while delivering value to customers and capturing value through monetization strate… Read More
Rolex is a Swiss manufacturer and designer of watches that was founded in 1905 by Hans Wilsdorf and Alfred Davis. Founded in London as Wilsdorf and Davis, the name Rolex did not appear until… Read More
Discovery is part of Warner Bros. Discovery, a massive group comprising brands such as Discovery, Warner Bros, HBO, HGTV, Food Network, and many others. The Warner Bros. Discovery group gene… Read More
Volvo is a Swedish premium automotive brand known for its high-quality, safe, and reliable vehicles. Founded in 1927 by Assar Gabrielsson and Gustav Larson, Volvo has earned a reputation for… Read More
The Coca-Cola Company owns Sprite. Indeed, born as an independent brand and developed in West Germany in 1959. In the 1960s, Sprite became quite popular, becoming associated with the hip-hop… Read More
Costa Coffee is now part of the Coca-Cola Company, which acquired it in 2019 in a $4.9 billion deal, giving Coca-Cola a significant footprint in the global coffee business. Today… Read More
Intel is primarily owned by institutional investors like The Vanguard Group, with 8.8% ownership, and BlackRock, with 8.03% ownership. Top individual investors and part of the company’… Read More
Roblox is owned by David Baszucki and Gregory Baszucki, with a 2.3% and 2.6% stake, respectively. Anthony lee, managing partner at Altos Ventures, with a 15.3% stake.
DetailDescriptionCo… Read More
Oracle’s main shareholder is founder Larry Ellison, which owns almost 43% of the company’s stocks—followed by Chief Executive Officer of Oracle, Safra A. Catz. Other indivi… Read More
BMW – otherwise known as Bayerische Motoring Werke AG – is a German manufacturer of luxury vehicles and motorcycles. Headquartered in the Bavarian city of Munich, BMW was founded… Read More
Phil Knight, the founder of Nike, controls the company via a personal stake of shares for 7% ownership, plus the shares held via the family’s owned Swoosh, LLC, in addition to the shar… Read More
Sergey Brin co-founded Google (now Alphabet) together with Larry Page. He controls the company tightly via a dual share ownership structure (made of Class A and B stocks). Alphabet is worth… Read More
Evan Thomas Spiegel is Snapchat’s co-founder, CEO, and main shareholder. He owns and controls Snapchat, and his stake in the company is currently valued at over $3 billion.
Category… Read More
Sundar Pichai might be worth more than 500 million dollars. Indeed, the CEO of Google, Sundar Pichai, received a base salary of 2 million dollars in 2022. In addition, between 2019 and 2022… Read More
Howard Schultz’s net worth is over $2.2 billion. Indeed, he is the founder of Starbucks and a major institutional shareholder, with 1.88% ownership of the company, valued at over $2.2… Read More
CompanyDesign Thinking ApproachUser-Centered DesignOutcomeNetflixEnhancing user experience and content recommendations.Collects vast amounts of user data to personalize content recommendatio… Read More
CompanyRevenue ModelStrategyOutcomeHuluSubscription ModelOffers ad-supported and ad-free subscription plans for streaming TV shows and movies.Gained a large subscriber base, providing steady… Read More
Mercedes’ business model focuses on delivering luxurious and high-performance vehicles with innovative features and a strong emphasis on safety and reliability. They generate revenue t… Read More
Salesforce follows a SaaS business model, offering four main categories of cloud CRM (Customer Relationship Management) services spanning the sales cloud to the marketing cloud. Where subscr… Read More
Adobe’s business model revolves around providing a Creative Software Suite, Cloud Services, and Digital Marketing Solutions. They develop innovative software tools for creative profess… Read More
Gucci is one of the most renowned luxury fashion brands with a business model centered around offering exclusive and innovative fashion products. Their value proposition lies in providing lu… Read More
Adidas excels in the sportswear industry by offering innovative and high-performance products. With a focus on style, they combine fashion trends with sports functionality. Operating through… Read More
Skechers’ business model revolves around offering comfortable and stylish footwear to a wide consumer base. They achieve this through efficient supply chain management, a strong retail… Read More
IKEA’s business model centers around offering affordable and functional furniture to a wide range of customers. With a comprehensive product range, DIY assembly, and efficient operatio… Read More
Twitter makes money in two ways: advertising and data licensing. In 2021, Twitter generated $4.5 billion from advertising and $570 million from data licensing. While Twitter generated $5 bil… Read More
The DeepMind business model revolves around conducting advanced AI research and developing innovative algorithms. They collaborate with academic institutions and industry partners, offering… Read More
Jasper AI’s business model focuses on developing advanced NLP and conversational AI technologies. They prioritize user-centric product development, efficient distribution, and revenue… Read More
Eightfold AI is a talent intelligence platform that uses AI and machine learning to optimize talent management. It offers features like talent acquisition, career development, and employee r… Read More
Perplexity AI is an AI-powered search engine and chatbot that uses a large language model to generate natural language text. It balances accuracy and creativity, providing reliable informati… Read More
Descript is a transcription and audio editing software that offers simplified editing, collaborative features, and AI-powered transcription and captioning. It is distributed through desktop… Read More
Replit operates as an online coding platform, providing a cloud-based IDE for developers. It emphasizes code sharing, collaboration, and learning resources. The platform supports multiple pr… Read More
Play.ht is an AI-powered platform that offers text-to-speech technology and voice-over solutions. Their foundational layer includes advanced algorithms for natural-sounding voice generation… Read More
The Hugging Face Business Model focuses on AI-powered language models and NLP technologies. It involves data collection, model training, and a marketplace for sharing pre-trained models. NLP… Read More
Midjourney is an AI image generator that prioritizes painterly aesthetics, empowering users to generate beautiful images through text prompts. It operates on a subscription basis, with free… Read More
Synthesia’s business model leverages AI technology in its foundational layer, enabling automatic video synthesis, realistic AI-generated avatars, and data-driven video creation. The va… Read More
Google has an organizational culture built around the pillars of innovation and a superior employee experience.
Understanding Google’s organizational culture
Google’s super… Read More
Amazon’s organizational culture is characterized by four key ingredients: pride in operational excellence, an obsession with customers, long-term thinking, and an eagerness to invent… Read More
Organizational innovation refers to the process of introducing new and creative ideas, methods, practices, products, or services within an organization. It goes beyond product innovation and… Read More
Organizational agility is the ability of an organization to adapt and respond effectively to change, uncertainty, and disruption. It goes beyond merely reacting to external forces; it involv… Read More
Bid pricing involves evaluating competitors, project scope, market conditions, and bidder’s capacity to determine the most effective pricing strategy. Strategies like lowest responsive… Read More
By-product pricing involves setting prices for secondary products generated during manufacturing processes. It aims to recover production costs and generate additional revenue through the sa… Read More
Two-part pricing involves charging customers both a fixed fee and a variable fee based on usage. It allows businesses to achieve revenue stability, offer flexibility to customers, and maximi… Read More
Dual pricing involves segmenting customers and offering personalized pricing based on their preferences and behavior. It allows businesses to optimize revenue, enhance customer satisfaction… Read More
Negotiated pricing involves customizing pricing agreements for individual customers, offering flexibility and personalization. It finds application in B2B sales, real estate, and enterprise… Read More
Snowflake is a cloud-based platform whose vision is to enable organizations to have seamless access to explore, share, and unlock data value. With the mission to break down data silos. The c… Read More
BeReal’s business model revolves around providing an authentic and clutter-free social media experience. Users can view their friends’ daily posts without ads or distractions. Be… Read More
An organizational structure allows companies to shape their business model according to several criteria (like products, segments, geography, and so on) that would enable information to… Read More
DuckDuckGo makes money in two simple ways: Advertising and Affiliate Marketing. Advertising is shown based on the keywords typed into the search box. Affiliate revenues c… Read More
Wabi-sabi is a traditional Japanese aesthetic that finds beauty in imperfection, impermanence, and the natural cycle of growth and decay. It encourages an appreciation for the simple, the hu… Read More
Shinrin-yoku, or “forest bathing,” is a therapeutic practice that involves spending time in a forest environment to enhance physical, mental, and emotional health. The term was c… Read More
Shoshin, or “beginner’s mind,” is a Zen Buddhist concept that encourages approaching life and learning with an open, receptive attitude, free from preconceptions and biases… Read More
Hartley’s Law, attributed to Ralph Hartley, a pioneer in information theory, states: “The amount of information transmitted is proportional to the logarithm of the number of poss… Read More
Wirth’s Law, formulated by Swiss computer scientist Niklaus Wirth, states: “Software is getting slower more rapidly than hardware is getting faster.” This principle undersc… Read More
The Law of Triviality, introduced by British historian and author C. Northcote Parkinson in his 1957 book “Parkinson’s Law: The Pursuit of Progress,” posits that people wit… Read More
Brooks’ Law, formulated by Fred Brooks in his 1975 book “The Mythical Man-Month,” states: “Adding manpower to a late software project makes it later.” This prin… Read More
Cheops’ Law is a principle named after the Egyptian Pharaoh Cheops, who is believed to have overseen the construction of the Great Pyramid of Giza. The law humorously highlights the in… Read More
Putt’s Law, formulated by Archibald Putt, states: “Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do… Read More
Sturgeon’s Law, attributed to science fiction author Theodore Sturgeon, asserts that the majority of everything in any domain is of low quality. This principle is a commentary on the o… Read More
The Law of Variation recognizes that variability is a natural and inevitable part of all processes, systems, and populations. In statistics, it refers to the dispersion of data points around… Read More
The Law of Excluded Middle, also known as the principle of bivalence, states that for any proposition PPP, either PPP is true or ¬P\neg P¬P (not PPP) is true. This principle is a cor… Read More
Finagle’s Law, similar to Murphy’s Law, emphasizes the inevitability of errors or misfortunes occurring at the most inconvenient times. It is a reminder of the unpredictability a… Read More
Dollo’s Law, formulated by Belgian paleontologist Louis Dollo in the late 19th century, posits that an organism cannot return, even partially, to a previous evolutionary stage once it… Read More
The Unspeakable Law highlights the idea that mentioning a situation or outcome can influence its occurrence, particularly in a negative direction. It is often linked to superstitions and psy… Read More
Falkland’s Law, attributed to William Falkland, suggests that unnecessary decisions should be avoided. It emphasizes patience and restraint in decision-making, advocating for deferring… Read More
Wilson’s Law, also known as the Economic Order Quantity (EOQ) model, was developed by Ford W. Harris in 1913 and later popularized by R.H. Wilson. It is a formula used to determine the… Read More
Gilbert’s Law posits that as a system becomes more heavily used, the likelihood of its failure increases. This principle is particularly relevant in contexts where systems—whethe… Read More
Kidlin’s Law, although not as widely recognized as Pareto’s Principle (the 80/20 rule), echoes a similar sentiment. It emphasizes the disproportionate impact a small group of loy… Read More
The Dodd-Frank Act, enacted in 2010 in response to the financial crisis, overhauled financial regulation in the U.S. Key provisions include the Volcker Rule and derivatives regulation. It ai… Read More
Dark Pools are private trading platforms allowing institutional investors to execute large trades anonymously. They offer reduced price impact and lower transaction costs but face concerns a… Read More
The Relational Dialectics Theory explores tensions in relationships, recognizing their dynamic nature and the role of communication patterns. It guides effective communication to navigate te… Read More
The Uses and Gratifications Theory is a communication theory that examines why individuals actively engage with media and what benefits they seek. It highlights characteristics such as audie… Read More
Gemba Kaizen is a Lean methodology that involves frontline workers in continuous improvement at the workplace level. It aims to optimize processes by identifying issues, generating ideas, an… Read More
A board of directors is a critical component of corporate governance, responsible for overseeing and guiding the strategic direction and management of a company. It plays a pivotal role in e… Read More
Effective communication is the cornerstone of any successful interaction, and email is no exception. Email etiquette, also known as netiquette, refers to the accepted norms and rules governi… Read More
Culture transformation, often referred to as organizational culture change, is the deliberate and systematic shift in an organization’s shared beliefs, values, norms, and behaviors. It… Read More
Change champions, also known as change agents or change advocates, are individuals within an organization who actively support, promote, and drive change initiatives. They are passionate abo… Read More
Stakeholder engagement is the process of involving individuals, groups, or entities that are affected by or can affect an organization’s actions, decisions, or policies. These stakehol… Read More
Corporate governance codes are sets of guidelines, principles, and best practices that provide a framework for companies to operate in a manner that aligns with good governance principles. T… Read More
Dual-class share structures, also known as multiple-class share structures, are arrangements in which a company issues different classes of shares, each with varying voting rights. Typically… Read More
Friendly takeovers involve mutual agreement and cooperation between acquiring and target companies, reducing resistance and enabling smoother transitions. The process includes negotiation an… Read More
DevOps automation refers to the use of automated tools, processes, and practices to facilitate and optimize the software development and operations lifecycle.
It aims to automate repetiti… Read More
The 5S framework consists of five Japanese words, each starting with the letter “S,” representing a step in the process:
Seiri (Sort): Sorting involves separating necessary it… Read More
The Four Lenses of Innovation is a framework developed by Rowan Gibson, a recognized innovation thought leader.
It comprises four distinct lenses or perspectives through which innovation… Read More
Framing Theory explores how media shapes perception by emphasizing specific aspects of issues. It influences public opinion and can lead to media bias. While it offers persuasive power and c… Read More
Present bias is a cognitive bias in which individuals tend to give disproportionate weight to immediate rewards or payoffs over future ones, even when the long-term benefits of delaying grat… Read More
The Principal-Agent Problem (PAP) represents conflicts between those delegating tasks (principals) and those performing them (agents). PAP is found in corporate governance, healthcare, and g… Read More
Short selling is a financial strategy where investors sell borrowed assets, expecting their prices to fall. This practice involves selling high and buying low, with the aim of profiting from… Read More
Dollar-Cost Averaging (DCA) is an investment strategy characterized by regular, fixed-amount contributions regardless of market conditions. DCA reduces risk through systematic investing but… Read More
The Taylor Rule, developed by economist John Taylor, guides central banks in setting interest rates based on economic conditions. It considers components like inflation rate and output gap… Read More
In summary, Fill or Kill (FOK) orders are a valuable tool in the world of financial trading. They offer immediate and complete execution at specified prices, making them ideal for traders wh… Read More
Unlevered Beta, often referred to as Asset Beta, is a fundamental concept in finance that plays a crucial role in evaluating investment opportunities and understanding the risk associated wi… Read More
Neurodesign merges neuroscience and design to create impactful environments. It encompasses empathy-driven design, neuroaesthetics, and user-centered approaches. By enhancing user experience… Read More
Spatial Design orchestrates elements for functional and appealing environments, integrating aesthetics, functionality, and user experience. Characteristics encompass layout, proportion, bala… Read More
A user acquisition strategy is a planned approach to attracting and converting new users or customers to a business’s products or services. This strategy involves identifying target au… Read More
Industry 4.0 refers to the use of advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI), big data analytics, and cyber-physical systems, to create highly… Read More
An API strategy is a deliberate plan to develop, deploy, and manage APIs within an organization. It aligns API development with business goals, ensuring that APIs enhance interoperability, i… Read More
Strategic fit refers to the degree to which an organization’s strategies are aligned with its internal resources, capabilities, and the external environment. It ensures that all aspect… Read More
Strategic Human Resource Management (Strategic HRM) aligns the management of human resources with the strategic objectives of the organization. This approach integrates HR practices and poli… Read More
The OLI Paradigm stands for Ownership, Location, and Internalization. It provides a holistic framework for understanding why firms choose to expand internationally through FDI rather than ot… Read More