In a word - Freedom!
Freedom to watch my girls in their School assembly, sports day, or show. Freedom to drop everything and collect them from school when they are poorly. Freedom to help out if needed. Freedom to work from home for the hours I choose. Freedom to take a holiday when I want (and freedom to pay for it!).
There are over 4 BILLION people using the internet and approximately only 1% of those are running an internet business. No matter what your thoughts are about this digital age, we can't escape the fact that it is here to stay. Our children are growing up in this digital world and we need to keep up with it! There are jobs out there now that never existed 5, 10 and certainly not 20 years ago and many traditional jobs are disappearing. It's all change - are you willing to change too?