Mobile App Customer Acquisition Strategies
Before a Mobile App is even built, its' marketing plan needs to be thought through and designed.
In this article, we consider a range of Mobile App Marketing opportunities which can be incorporated into your mobile app marketing plan.
To begin with, think from a consumer's perspective, when selecting which marketing opportunities are most suitable for your app.
Are they active on the internet? If so, where exactly? And, if not, then how are you going to connect with them?
How Are Smartphone Apps Found?
Here is a guide as to how people find apps for their smartphones (Source: Think with Google).
52% - Family, friends and colleagues
40% - The app stores
27% - Search engines
24% - Company website
22% - TV
App Store Presentation Guide
The app stores are a primary source of app downloads, and are the natural home for mobile apps.
There are three important factors which determine the success of your app in any of the app stores. These are:
Bright colours and an image which sums up your app's theme.
Multiple screen shots covering all of the benefits of your app.
Clearly state the benefits of your app. This is used by both consumers and search engines, so make it SEO friendly. Make it around a 1,000 words.
App Store List
There are many different app stores. The two you're probably most familiar with are the ones owned and managed by Google and Apple.
Smartphone companies such as Samsung, LG and Blackberry also have their own app stores.
There are app stores which are country specific, such as China, India etc.
Amazon also has its' own app store. GetJar is also a very popular independent app store.
Sometimes, it is a case of trying out different app stores, to find out which ones work best for your app.
9 Mobile App Marketing Tactics
As mentioned above, there are several ways in which people find apps for their smartphones. Here is an outline of some of the most popular mobile app marketing tactics.
1. Word of Mouth
Share with your network of friends, family and colleagues. They don't necessarily have to want to download it themselves, simply ask them to pass on the message.
Invite your current app users to share.
3. Press Release
Share your story with the press. They are always on the lookout for new apps to write about.
4. Review Sites
Submit your new app to as many relevant app review sites as possible.
Write or commission articles on the subject of your app and submit them to free article websites, with a link to your app.
Comment on forums related to your app's theme. These normally allow links to your website or app in the author's profile section.
7. A Dedicated Website
Create a website on the subject of your app. This can include a blog on topics related to your app.
8. Social Media
Select a social media platform appropriate to your consumer's profile. Some examples are, Facebook groups, a YouTube channel, Instagram, Pinterest and LinkedIn.
Online advertising can be an effective way of making people aware of your mobile app.
This is obviously a long list of mobile app marketing options. Few people have the resources to be active in all of them. Select two or three based on the profile of your target market and test these first to determine what works for you.
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andcopy; David R. Durham,
Digital Marketing Education.