The Business of electronic media and electronic communication can be interrelated to the entertainment business. The business of communication to followers and viewers is done through a medium. Nigeria has a large population and has some entertainment companies.Entertainment and electronic communications are big businesses in Nigeria. Entertainment is a part of communication. You need to communicate to viewers to get entertained. A lot of people actually want to go into the communication business or really don't know where or how to start. It takes proper research and skill of knowing what to do. You definitely wouldn't want to do a business you don’t have an idea about or don’t like. There are various ways you can start a job with communication. The Purpose is very important in business. Are you going to do a business you want to hire experts to plan for you just because you feel the business is lucrative or probably you want to be at the center of managerial and technical decisions? You just need to decide.
Many Nigerians would be willing to pay for what will make them happy, entertained, and a means they can use to communicate with friends, family, and colleagues. That is why doing any business that is electronically communication inclined will give you good profit. It is a big business which requires the right investment. Investment in any of the communication businesses depends on the capital to startup and the type of audience you are targeting. You wouldn't want to run a cartoon program for aged people, and similarly, you wouldn’t want to do an adult program for teenagers. The basic concept of handling all these is to have quality in your productions and publishing. The benefits are numerous; it draws more followership to your job, it creates value for your audience and simply gives you revenue.
There are many ways you can invest in electronic media and electronic communication business. And there are many ways you can impress your audience.
1. TV: Owning a TV station is one of the ways you can begin an electronic media or electronic communication business. There are many private TV stations in Nigeria. Obtaining a license to own your own is good. A TV station informs, educates and entertains viewers. This is a capital intensive business. Finding a location to site your station, consider the best employees to work for you, the state of the art equipment and transmitters are key factors that the business needs. Most Nigerians like quality programs that would serve their relaxation time right.
2. Radio: A radio station is one of the electronic media businesses that have been around in a long time. A Radio is cheaper for some category of people to buy. The first thing you require to do is to get a license and request for your operating frequency to transmit for your audience to receive. The location of your Radio station that would best fit your transmitter and the quality of staffs that would fit your programs are very important. This is a very good investment.
3. Documentary: Documentaries are short or long video clips narrating or describing a story or an event.Nigeria is a country that is rich in culture and historical achievements. Owning a production company to produce a quality documentary of events, people and culture is a great investment.
4. Blog: Owning a blog is an opportunity for you to express yourself on a matter or subject while you make money from it. If you are very good on a subject matter like sports, healthy living, and entertainment, it is a chance for you to reach out to people. You can get followers on Facebook, Twitter, Instagram and other social sites. You can make money by registering for various affiliate marketing programs.
5. Value added service (Vas) company: Value added service includes phone short code services, bulk sms, and app development. Owning a value added service company provides you the chance to help entrepreneurs and advertisers to run shortcodes programs to reach a particular or targeted number of audiences. There are a lot of companies that need app developers to advertise their company’s products and services. The foremost thing is to get the telecommunication license to start. Get a location to run your business, and hire technical staffs and administrative staffs.
6. SEO ( search engine optimization) company: There are many businesses and establishments that have websites to promote their services. They really need programs and services that would promote their products. Owners of the blog also need search engine optimization companies that will help them to be on the first page of search engines, and also help assist them to target a wider reach of the audience through email marketing.
7. Talk show: You can start a talk show program on any TV station that would best fit your production.Taking your proposal to companies that will sponsor it by advertising for them on your talk show is a good business.
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