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The Ins and Out of Retail Product Packaging

The Ins And Out Of Retail Product Packaging

Studies have shown that a product’s Packaging greatly influences consumer decisions. According to an American survey, 72% of consumers admit that a product’s packaging is a major determinant of their purchase decision. This goes on to show that effective retail packaging is a strategic tool for brands to create a...

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The Ins and Out of Retail Product Packaging

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