Looking for Halloween salon specials ideas for your hair salon?
Want your part of the $1.9 billion which the US National Retail Federation estimates which is spent on Halloween?
But there is more…
The average consumer spends $86.13 each and more importantly 38% of consumers will go to a specialist for part of their halloween costumer!
We have put together some easy to use to halloween salon ideas to use for your spooky business.
What ever you decide to do, Halloween is Facebook and Instagram magic…so make sure you’re posting all of those hair-raising things going on in your salon!
When is Halloween?
Halloween falls every year on October 31st.
It is held the day before All Saints’ Day, which is a Christian festival used to celebrate recognised saints.
Why is the date of Halloween significant?
The word Halloween comes from Hallowe’en, meaning “hallowed evening” or holy evening.
It is thought that Halloween traditions came from Celtic harvest festivals of Samhain, although some people support the view that Halloween began independently as a Christian festival.
Samhain; meaning “summer’s end” and was a celebration of the end of the harvest season.
People at this time thought the walls between worlds were thin and spirits could pass through into thier lives, and it was feared they could damage crops for the next farming season.
To mae any spirits happy, gaels would set up places at their dinner tables for the spirits and light bonfires to scare off evil spirits.
That is the end of the halloween history lesson.
9 Steps to halloween salon promotions success
You should plan a variety of events and promotions to capture this valuable market. Halloween is more than just one day event, it should start in early October to ensure your clients are fully aware.
- Partner With Local Costume Store – be wicked and create a joint halloween promotion
- Email Marketing – send a ghostly email campaign to your clients
- Facebook – create some spooky posts for your Facebook Page and don’t forget to use Facebook Custom Audiences to promote your clients directly
- Instagram – visualization sells. Haunt your clients with a great series of posts. Like Facebook, don’t forget to use Facebook Custom Audiences to target your exciting clients
- Website – add a ghoulish banner and inform your visitors about your salons halloween events and promotion to your homepage
- In Salon – don’t forget to all those eyes watching you. Create some posters and leaflets to give to existing clients
- Word Of Mouth – your devilish team are your best promoters. Ensure they are telling clients about your salon halloween specials
- Window Display – put a spell on your salons passers by. Create a halloween themed window display
- SMS – say BOO to your clients. Send an SMS to your existing client; there is nothing more direct
Which Salon Halloween Ideas Can You Do In Your Salon?
- Window Display – like we said earlier, make sure you are being creative in your salon window and make an eye catching display for those passers by.
- Dress up – make sure your staff are in the to the halloween vibe and allow them to dressed up, have scary make-up and hair.
- Open late – make sure you capture those pre-party clients and extend your opening hours. It will also allow you to be able to do trick or treat for neighboring clients and their children.
- Hold a halloween party for adults and children – why not clear your salon floor and combine a client appreciation evening together with halloween… don’t forget to allow them to bring family and friends (remember word of mouth is the best and cheapest form of marketing activity).
- Create a ‘Witches Brew’ cocktail for clients – why not give your clients some hocus pocus in the form of a free cocktail?
- Trick or Treat lucky dip – create some fun in your salon this halloween with a lucky dip for all clients in the run up and on halloween.
Remember Our Quick Salon Promotion Tips
Remember to put your expiry date on your promotions
Only discount on additional spend or add value to existing products – promotions should be about making more profit, not making a loss.
Some Halloween Salon Promotions Ideas For You
| Idea | Promotion |
|---|---|
| Spook-tacular Halloween Hairstyling | Create spooky hairstyles for those clients going to a halloween party |
| Spooky Nails | Create devlish nail designs, with ghost, pumpkins and bats. Or even get glow in the dark nail varnish |
| Halloween Make Up Special | People getting rady for a halloween party? Get their make up done in your salon |
| Hairy Horrors | Running a beauty salon or waxing salon? Then run a promotion for |
| Scare the ghosts away | Tanning |
| Scare your wrinkles away | if you medi spa you can do a botox promotion |
| Halloween Spa Specials | Spas and salons urge Halloween-themed nail art specials and get spa-goers into the spirit with themed “mummy”body wraps or facials with seaweed-based products |
| Spooky inventory | Add some spooky products to your retail such as ghostly hair accessories, false eyelashes, theatrical makeup, wash-out hair coloring, witchy nail designs, or glow in the dark jewelry. |
| Bat For Lashes | Don’t forget those eyelash extensions! |
| Ghoolish Temporary Tattoos | Don’t forget those eyelash extensions! |
Do you have any other halloween hair salon specials ideas?
Share them below and we might add them to this blog post.
The post Halloween Salon Specials: Get Easy To Use Spooky Ideas For Your Salon appeared first on Belliata.
