Trying to find good Salon speclais ideas? Belliata Salon Software have put together some easy to implement ideas for you to put into your business
One of the most important things is to make sure that the Promotion in your salon delivers profit!
Running promotions should always be part of a wider salon marketing strategy to drive acquisition, salon awareness and client retention.
How To Run Successful Salon Specials Promotions
- Understand why you are doing an salon specials in the first place
- Is it going to drive profit and not just revenue
- Set a target! Is it profit, add-ons sold, certain number of new clients etc?
- Set your budget for print and marketing
- Don’t discount add value (unless filling low appointment spots)
- Remember to put an end date on the promotion and state you can stop it at any time
- Promote something that clients actually wants to buy
- Work with your suppliers to take part in promotions
- Ensure you are promoting on social media & website
- Try to develop promotions that will enable sharing on social media or word of month
- Segment your email database, do not promote promotion to all customers
- Always add that it cannot be used in conjunction with any other offer
- Don’t offer new client discounts as it will loose loyalty from existing clients
- Make sure your promotion is legally compliant
- You should be able to track the promotion
- Review your promotion at the end and see if it hit your goals
Check Out These 53 Salon Promotion Ideas For Your Salon
We are going to go through
- Happy Hour
Have a low appointment period, say in the afternoon prior to the afterwork rush? Start running your promotions from say 2pm through till 4pm or whatever suits you.
- Military Appreciation
Run an promotion for those in or veterans of the military / forces
- Black Friday
Black Friday has turned into a huge global event, whether you are in the US, UK, Germany or Australia everyone knows Black Friday
- Birthday Appointment
Get your customers to have their hair appointment on their birthday. This can do two things, you can make them feel special on their birthday but the secret is to add their birthday to their customer record for future marketing! Give them a free gift for their birthday.
- Cyber Monday
Cyber Monday is becoming just as big as Black Friday for many people
Do you have online booking with your salon software? Get your customers to book their January appointment. Remember to exclude those customers who have already booked for January from your marketing campaign is sending out an email
- Summer Sizzler
Summer is coming so get that look for summer with a bikini wax or spar tan
- March Madness
Do a promotion based around
- Get Ready For Halloween
Well this is now one of the biggest party nights of the year around the world.
You could have a halloween make up promotion to get clients ready for their party
- Refer a Friend
Probably the most famous promotion carried out in salons. Get your customers to be advocates for you and incentivize them for spreading the word
You can offer a discount per new client referred, so for instance bring one client 10% of your next purchase, two clients 20% and so on.
- Mothers Day
This is often overlooked by salon when they are developing promotional ideas. Why not do a mother and daughter make over with a glass of champagne or sparkling wine to make it an experience.
- Fall into Fall
As the Fall (Autumn) night draw in, so people are wanting to get home and less likely to come out.
R
Run a promotion around hair colr, or some nail treatments relating to Fall colors
- 65 & Fabulous
Never forget the gray market! We are living in a world with an aging population and these clients have free time and a promotion could be used to fill quiet parts of day within your salon
- Fathers Day
Still not as big as Mothers Day for salon but could be. If you run a spa then you could be doing a relaxation promotion for Fathers and offer them a massage or something similar
- International Women’s Day
In the past few years this event has got bigger and bigger around the world. Don’t forget to embrace girl power and use this to drive footfall into your salon
- Winter Warmers
Winter is coming so use it to your promotional advantage. Have promotions based around hair color, blow outs or hot stone treatments etc
- Nurses Appreciation
Is your salon located near a hospital? Why not have a promotion to show you care for those people which care for others
- Random Acts of Kindness Month
You could promote that you randomly pick a customer coming into your salon and give them an envelope with prize within it
- New Semester / New Term
Make sure you run a promotion for your local college or university students. Hundreds of new students attend a college or university every year and these could be your clients
- New Year Makeover
January is always known to be a quiet time in salons. Why not bundle so services and produts together to create a ‘makeover’ product to get clients to think of a new look for the new year
- Wife Care Day
This is a salon promotion idea which you can target to your male clients. Why not get them to pre-buy a package for their wife to show their appreciation. Make it fun by telling your male clients you can go to football, fishing or have a day off from the wife
- Monthly Specials
In January you can publish a special offer for each month for the rest of the year. This also allows a monthly email newsletter to be sent to clients to keep them informed
- Hen / Bachelorette Party
What better way to start a client bachelorette or hen party then having all your friends come to the salon for a girly makeover, blow outs, nails painted etc. This is a great way to get new possible clients into your salon
- Big Blow Out Sale
Allow clients to buy a bundle of blowouts, although you may discount slightly, there is the client retention benefit to your salon
- Gift Card Promotion
Looking to sell more gift cards?
Run a promotion to sell gift cards
Spend $100 receive $25 gift card good for salon services (give or keep for yourself).
Spend $150 receive $50 gift card good for salon services (give or keep for yourself).
Spend $200 receive $75 gift card good for salon services (give or keep for yourself).
Spend $250 receive $100 gift card good for salon services (give or keep for yourself).
- 12 Days of Christmas
Using the lyrics for the famous Christmas song ’12 Days of Christmas’ create a promotion for each of the 12 days prior to Christmas.
It could be around service or products, don’t forget people will be looking for Christmas present ideas so this is an ideal way to sell more retail products
- Email Address Capture
One of the most vital thing in marketing these days is to get your clients email address, which allows you to send marketing communications to them.
Offer clients an incentive to give you their email address by offering them a $5 / £5 gift card towards their next service
Just make sure their email address is correct prior to giving them the gift card
- Style with a purpose
What can be more kind hearted then instead of discounting your product, that you offer a % of revenue for a month to charity
Clients like the way of easily donating money to charity and in turn can provide you with good social media content and also PR content for local newspapers
- Welcome Back
You have paid to acquire a client in the first place, then it is important that you don’t loose them forever. Why not run a salon promotion to clients who have not been to your salon for 3 or 6 months and win them back to try you again
- Back To School
Whether it is for the mothers or the kids, don’t forget to run a promotion for back to school. Mothers have been too busy to look after themselves during the school holidays and the kids need a haircut ready for their new term time.
- Teachers Appreciation
This promotion could carried out in two ways
Carry out your salon promotion direct to teachers and offer them a benefit for using your salon
At the end of the school year, many parents purchase presents for their kids school teacher and this another ideal opportunity to promote gift cards as a gift for the teacher.
- Spring Forward
Spring is traditionally a slow period in the salon, so base your campaign around Spring, may be a pedicure or a blow out promotion to give ‘bounce’ to their hair
- Valentine’s Day
Ensure your clients are looking their best of that Valentine date, promote make-up, new hair style or blow-out prior to their date
- Choose Your Deal
This is a promotion where you have three different packages at the same time, with them being the same value so it makes it easier for the client to find one that is correct for them
- Name Your Price
This can be a risky promotion and not recommended to run for the whole salon as part of your salon promotion ideas strategy.
This could be used to win old clients back to your salon, coupled with a new stylist who has no clients and wishes to build their client book
- Eggstravaganza – (Easter)
Easter has lots of salon promotional opportunities. A nice promotion to do is a easter egg lucky dip, where you could buy some plastic easter eggs and put a message in each one, so win some don’t.
Please be aware: Some countries and states consider a lucky dip as a lottery and therefore you need a licence. We have found before to ask them a simple question to allow them then to choose an egg, thus getting around the legal isses…
But check local legal requirements and don’t our word for it
- Client Appreciation Evening
This is cross between an event and a promotion. Hold a client appreciation evening and give those that attend a voucher towards their next purchase
Make sure the event holds value, get your suppliers involved, hair and make up tips. Nothing worse then friends bringing their friends to a crappy event…so be warned
- Prom Season
Prom season is another global event these days. Make sure you run a promotion to get your clients kids to get their hair done prior to their prom ball
One advantage for this is that you could end having this young client for life!
Think of the life time value
- Coupons
You know those sheets of coupons you get from the fast food outlets? Well don’t look down at them as they could help grow your business as well
You could use three coupons on one sheet, for instance Buy one service get 50% off another service to same value or less, 20% discount on any product and 25% of any service.
Remember to add that the two service discounts cannot be used together but the product one can be used together with either of the service coupons
- Scratch Cards
Looking to create a bit of excitement in your salon? Try scratch cards within your salon, where you can give away prizes and bundles
Remember to be legally compliant with local gaming rules
- Loyalty Programme
Running a loyalty programme can either be done via the good old fashion card and rubber stamp method but if you are running salon pos software within your salon then many of the suppliers are now offering this electronically where you can issue points to clients
One of the advantages of the card based programme is that clients have a visual reminder, where as an electronic version they don’t
- Christmas Tree Ball Ornaments
What could be nicer for customers to get be invite to take a label or ball ornament off the christmas tree to open it and see if they have won a prixze, a small christmas gift to clients and a thank you to them for being a client
- Buy a service get a product or service free
This is a good example of added value. Have a premium product where you could add something extra on top for a promotional period
- Spend xx get a free
This works well to give away products. You promotion could be spend over say $100 / £100 and get a free shampoo, this can be an ideal opportunity to upsell them to the conditioner as well.
- Book your appointment for January or February
Is Janury and February quiet months for you? Run a promotion to get clients to book their Janaury and Febraury appointments in December or early Janaury and they could go into a prize draw to win their next hair cut for free
.
- Free blow out and head massage
Looking to add value during quiet times in your salon and enables you to spend more time with clients? Why not offer these two products which are free to deliver witih your salon.
- Buy Two Retail products and get discount towards next hair cut
Looking to increase your retail and get clients into the buying cycle?
Why not run a promotion that if clients by a full price shampoo and conditioner they get a discount on their next service or add on service. Once clients find a shampoo they like they will stick with it for a while.
So longer term this promotion providers you will an increase in life time value
- Blowouts package
There are many apps out there that offer all you can eat blowouts for a fixed fee, so don’t miss out on this and let your clients walk.
Why not bundle together say 10 blowouts for fixed amount
- Color promotion
Why not get your clients to change their hair color, in January or the Fall? Ensuring that clients know about you color services is important and also makes sure they don’t go to the nearest drugstore!
- Add on such as book and get product or service for £15 or $15
Promotions can also be about upsell as well. Why not sell a service and get another product or service for a fixed price
- Loyalty card by product
Instead of offering a loyalty card on your core services, why not offer a loyalty card on products, such as shampoo and conditioners. This provides extra value to clients and drive improved life time value
- Selfie Promotion tag and comment
As the growth of Instagram continues, why not take advantage of it and get your clients to promotors for you.
Why not run a self promotion that if they take a selfie and tag the location as your salon, that you can DM them with a link to get their discount voucher for use at their next appointment
Getting clients to share their selfies with their new hair style on social media is a great marketing tool for your salon
Don’t forget clients must tag the location and mention your salon in their description of the pic to get the voucher
- Facebook Check-In
Facebook is still the king of social media for those above 25 (Snapchat is where the younger ones hangout). Get customers to check-in and offer them a voucher to spend on their next appointment will show up on their Facebook feed and will be seen by their friends
The post Salon Specials Ideas: The Definitive Guide [53 Ideas To Inspire] appeared first on Belliata.
