Purpose of Internal Analysis
An organization’s future success depends on its own Internal conditions as well as external conditions
Managers need to be able to identify
Strengths that the company can relay on in order to compete
Weaknesses that need to be corrected or minimized as competitive factors
Managers need to be able to identify
Strengths that the company can relay on in order to compete
Weaknesses that need to be corrected or minimized as competitive factors