SOCIAL FACTORSReference GroupsThe consumer’s decision to purchase and use certain products and services is influenced not only by psychological factors, his personality and life style… Read More
DETAILED MODEL OF FACTORS INFLUENCING CONSUMER BEHAVIOUR PERSONAL FACTORSDEMOGRAPHIC FACTORS AND LIFESTYLE STAGEBabies and children need product like milk powder, baby foods and toys.Young a… Read More
DETAILED MODEL OF FACTORS INFLUENCING CONSUMER BEHAVIOURCULTURAL FACTORS· Culture-The study of culture encompasses all aspects of a society such as… Read More
CONSUMER BEHAVIOURWhat products and services do we buy?Why do we buy?How often do we buy?From where do we buy etc?Are the issues which are dealt with in the discipline of consumer behaviorDE… Read More
The buyer is a rational man and his buying decisions are governed by the concept of utility Read More
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