Customer Servicing or Client Servicing

Customer Servicing or Client Servicing is a very vital part of the service industry. You treat your customers right you will attain great success in this industry. In fact your company motive should be easy customer service. Companies spend too much on customer loyalty research however they forget the basic training they should be giving their customer service executive in order to make customer servicing easy for them. With the simple formula of giving your customers value and alleviate you reduce your chances of losing your customers to your competitors.

Client Servicing Meaning

The value of good customer service is known by companies who have very high customer retention rate and very low customer loyalty. It is extremely important to create a good working rapport with each and every customer who walks into your premises for your services. Usually client servicing is also called customer care. Customer care is all about understanding the requirement and desires of the consumers and trying to fulfill these requirements proactively.

There are number of customer service programs, courses available as they guide you in excelling across the industry. However customer service is not perfect science, it does not have formulas or there are no specific formulas to keep a consumer happy. Making a happy customer completely depends on the situation and how does the client service executive handles the same. It is all about getting the basic correct. In fact the companies should make sure they keep educating their staff about customer servicing the companies should also make sure that their staff is updated about the products and services offered by them to ensure that they do not lose a customer due to lack of knowledge.

Every consumer likes the service offered to them to be simple and clear. Make sure the following of the basic service belief is followed.

Basic beliefs of customer servicing

1. Trust your customer as a pathway to your career growth and do not miss trust your customer to be your enemy. Even handling the most irate and irritating customer is a way of growing as a client servicing executive.
2. Understand basic customer expectation as the customer pays a sum from your products and services hence they expect you to address their needs. They want you to give them value, positive memories of your service, easiness and gratitude in return of their customer loyalty.
3. Remember one thing you need to make customer service easy or servicing your clients easy and not difficult, when a customer finds complexity in service and products they are not interested in spending their time and money. Hence considering customer service difficult is better than considering it high status. For a few businesses complexity makes their brand look very valuable, however some very fine hotels make customer service very easy.
4. Easy customer service has very minimum cost and it brings you much more than the cost spent.
5. Earning customer loyalty is only going to work if you make servicing easy and understandable for the customer.

Tips of Customer Servicing

Servicing customers is an art and not everyone has the knack of being patient enough to handle irate and especially wrong customers. Well let me also tell you that the knack also comes with great and immense experience as it needs a lot of practice and tact to handle customers who are irate and difficult to handle. Nature of every individual is different hence one simple law cannot be applicable to all; however the basic of customer servicing is practically the same applicable to almost all customers even irate ones.

Remember one law before you enter the service industry that the customer is not angry with you personally he is upset with the company and the services offered by the company. So do not take any of the irate customer’s anger too personally. Let’s look at a few tips to help you service your customers better and also excel in client servicing.

1. Keep your attitude correct

The first step of service is keeping your attitude right with a motive of sending back a happy customer. A nice pleasant face with a smile and a positive attitude is just the right way to greet a customer who walks in or call you. Yes your smile and your tone also have the ability of making the person over the phone feel comfortable. So the 1^st step here is greeting the customer correctly. 2^ndly be friendly with your clients as they will be comfortable enough to tell you or talk to you about their issues. Most importantly you need to make sure you are attentive and are making sure that your consumer knows you are attentive to his problems. Only if you are attentive enough you can help the customers with a solution. Being attentive is absorbing all the information the client gives you about himself and his issues.

1. Listen carefully and reciprocate on time by being proactive

Not all of us are good listeners. Good listening is letting the other person finish talking before you start talking. You have to make sure you practice this skill as active and good listening is definitely not an easy job. And if you are not a good listener you might end up annoying your customers. As you listen, make sure you reciprocate between intervals so that the speaker feels he is being listened to. Also be proactive in solving customer issues. For solving customer issues be it service or products related issue you need to first have complete product knowledge of everything that the organization is selling. Only then will you be able to help the consumer with solutions. In case the resolution is taking a while put in an effort of informing the customer about the delay and let him know you are working on the issue and you will let the customer know about the resolution or the status soon. Keeping the customer informed is equally important as you would not want to annoy an irate customer even more.

1. Don’t overload the customer with your shift end

Oh you are done with your shift, you need to rush back yes that’s true; however you are liable to the organization as you have to protect its reputation, you wouldn’t want to spoil the same by giving an incomplete resolution or incorrect resolution to the customer who has just come in. And the customer has come in on time it is not his fault. You wouldn’t want to spoil a loyal customer as he has come to you seeking information or a resolution to his problems. Do not, in fact never let consumers know or feel that your shift is over and you need to go back. Remember a customer interaction with you is his interaction with the organization. You would not want this to effect the organization or the customer. And keep the smile on as you are still in the office and in front of the customer, you do not want to spoil his experience.

1. Keep the service easy, transparent and courteous for the customers

You do not have to complicate anything for the customer, not all customers of yours will understand your business terminology try to keep your language simple and understandable for your consumers as you do not want to complicate your irate customer anymore. Make sure you explain the policy and procedure of your goods and services to the consumer in advance so that they know how long is it going to take to resolve their issue. Let them know about the timelines and also make sure you keep in touch with the customer and update them about the status of their case. Be courteous with the customer and make sure you do not ask them to calm down or relax as this can irate them even more. Explain the customer that you understand and give them an assurance that you will take care of the issue at your end.

1. Make sure you honor your customer

Start with honoring your customer to choose your company’s products and services. Have the customer not chosen your company you would have been sitting where you are. Most importantly honor your customer’s privacy. Every customer has a privacy line that they would want you to respect and maintain. Do not cross the lines also make sure that you caring and soft enough to keep it between you and the customer. Every individual has their set view and knowledge about the services that they receive and expect, honor their views and knowledge.

1. Don’t make the customer repeat themselves from table to table

Repeating the same statement over and over is extremely irritating, and if you have to have an irate customer do the same he will definitely get more irate and you might also lose the customer. Make sure that you assure the customer that you are taking care of the situation and give him a clear picture of the status. Avoid using jargons as it will only make it difficult for the customer to understand you better. This can also lead to miss understanding making the customer even more irate. When you work in an organization make sure you work as a team. Don’t make the customer travel to different desks for any reason. Instead of telling the customer that it is not your job, you can simply do the same for the customer or direct the customer to the concerned person personally. This will display sense responsibility and ownership.

1. Let the customer talk it out

Your customers might have a number of questions related to the existing business they have with you or regarding an issue they have been facing, they might also have questions related to giving you more business. So let the customer question and make sure you answer their questions patiently. Have customer feedback forms handy and make sure that you collect a feedback of the service you and the organization provides. Let the feedback come and take it positively. Positive feedback is definitely motivation; however negative feedback is not bad it only means you need to do better. Hence you need to learn how to take a negative feedback positively.

1. Give resolution before it turns to complaint

Usually exceptional customer service is giving a resolution to the problems at the first time or within the given timeline. To make sure that you give quick and apt customer service you need to be very good with your products and product knowledge. And in case you are not good take help of the concerned department or a senior to make sure that the customer does not suffer. In case there is a delay in getting the resolution, make sure you keep the customer updated as this will avoid the customer from getting upset with the services. People whom you hire should really be interested in giving service.

1. Make the customer feel wanted and important

Even your smallest customer is your customer as he is paying for your products and services. Do not make the customer feel unwanted or small. Make him feel that his business matters to you, that the customer individually matters. Making the customer feel special will make him come back to you, he will feel valued, and everyone likes to feel valued even you and me. And of course gratitude is love by every individual.

1. Cash on the most basic human need

Every human being loves to be treated right and with love and respect. Only if you make sure you give your customers love and respect will they maintain their customer loyalty. Your customers will get products and services anywhere they go however they will stick to the organization that values them their money and treats them with love respect.

Makes customer service interesting for the customers, and do it only if you think it interests you. Appreciate the client and the value it adds to your company simply by appreciating their trust in you as they spend their time and money on the products offered by your company.     

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