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Struggling Suzuki Motors- SWOT analysis

SUZUKI MOTORS

Suzuki Motors
Parent Company
Suzuki Motor Corporation
Category
Motorcycles, Scooters
Sector
Two-wheeler
Tagline/ Slogan
Way of Life
USP
Suzuki is Japan's 4th largest automobile manufacturer
STP
Segment
Middle-class people who want a Bike that is stylish and gives a good mileage
Target Group
Middle class youth from the age bracket of 25-35
Positioning
Powerful sports bikes for high speed and performance
Product Portfolio
Brands
1. Suzuki Boulevard         2. Suzuki Hayabusa
SWOT Analysis
Strength
1. Size and scale of parent company
2. Effective Advertising Capability globally
3. High emphasis on R and D, especially in motorsport
4. Established market distribution channel and popular brand name
5. Suzuki Motors manufacturers automobiles, Engines, Motorcycles
ATVs, Outboard Motors
6. Has over 50,000 employees globally
Weakness
1.Yet to make a stronghold in the emerging markets like India
Opportunity
1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets
Threats
1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales
Competition
Competitors
1. Bajaj Auto
2. Hero Motor Corp (Hero Honda)
3.TVS
4.Yamaha
5. Harley Davidson
6. Royal Enfield
7. Ducati


This post first appeared on Student Oriented, please read the originial post: here

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Struggling Suzuki Motors- SWOT analysis

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