A few years back, the business world faced an onslaught of new Domain extensions. Companies formerly satisfied with their .com addresses suddenly had new options to choose from: .info, .biz, and the like. Even .cool made the scene. 

While the gold standard for academic sites has always been .edu, alternatives such as .college, .degree, .education, and .university present a new, distinctly 21st century challenge: how can you protect your institution from copycat sites?

More importantly, is it just brand management at stake, or does the availability of these domain names put your students’ privacy and online safety at risk?

There seem to be more #EdTech issues emerging every month. We're here to help make some sense of it all. When it comes to protecting your institution’s Digital footprint in today’s ever-changing tech landscape, a bit of research and a thoughtful game plan can save you a great deal of headache. Today, we look at these digital hazards and make some concrete recommendations. Read on.