Byju’s- Offline to Online

Education is known to be one among the most crucial problems which the stakeholders like non-profit agencies, government sectors, policy-makers as well as many entrepreneurs all over the world tackle with. The Entrepreneurs focus mainly onto face the challenges in an innovative way which will a be a good kick-growth for all the startups in the education sectors. One such startup based educational firm and an entrepreneur is the Byju’s in India initiated in the month of april, 2011.

Byju Raveendran (CAT Topper-2003), the founder of this leading online educational firm in India, Byju’s has implemented a new way of Learning in the education zone in a remarkable manner. The company has launched their new app- Byju’s- The learning app in the month of august, 2015 that has given a new light of learning for the students throughout their academic year and even beyond.

Raveendran says “ Technology is playing a good role in making learning more interesting”. By the use of smartphone as one of the devices for access, the app had got so many users of it coming around top 10 cities in India. Byju’s aims at creating a habit of autonomous learning for the students. The app has about more than 1,20,000 students paying for it and also the number of users gets added about 20,000 in number every month.

Byju’s has recently raised about $50 million which was co-funded by Mark Zuckerberg and Priscilla Chan’s investment arm. Currently, the app has around 250,000 subscribers using in an average of about 40 minutes a day and it is working. A survey set up had found that 80 % of the parents said it has improved their children’s learning skills dramatically.

Byju is working hard in creating a strong product that helps students make them learn in a more effective way and also believes it should come from India.

Byju’s- The Learning App

Byju’s classes offers various offline as well as online learning solutions and courses to the students appearing for JEE / Med, GMAT Exam, CAT Exam, IAS Exam, CBSE, GRE Exam, ICSE, NCERT solutions as well along with the tablet learning programs for JEE / Med, CAT, IAS, K – 12 etc. Byju’s also runs test preparation videos online and also has unique way of offline teaching for the students in auditoriums. Then the transition took place from the online way to core-learning. This aimed to help the school students to learn in a better way.

The Byju’s learning app provides various features and concepts to the students to learn in an interactive way with engaging video formats and reports. It also focuses on to various ideologies such as –

• Engaging video concepts and lessons taught by India’s best trainers and teachers
• Adaptive test preparation kits and modules such as CBSE sample papers, for an personalized learning experience
• The Chapter-wise tests with all the detailed feedback as well as analysis
• Apart from the above, the app is also provided with rich animations, watch and learns videos powered by motion graphics, contextual contents, data sciences thus making learning process visual and contextual rather than theoretical.

This learning app for the school students visualizes in getting their fundamentals easy in their early age when they get to learn and as it is going to have a long term impact.

The videos on this learning app do not require any kind of guidance from the teachers and moreover the students can watch these videos concepts and formats and learn by themselves. It is also incorporated with quizzes, puzzles and a game which involves other students.The students are taught how to learn rather than teaching them what should be learnt.