Absolutdata a leading data analytics firm, today announced the release of its groundbreaking NAVIK SalesAI solution, an add-on tool designed to work seamlessly with popular CRM platforms. NAVIK SalesAI is proven to increase sales by providing predictive data on buyers, identifying the most promising prospects and aligning purchaser needs with products and communication channels. Data driven recommendations help sales professionals close more deals more quickly by providing a customized weekly game plan of prioritized leads and actions.

“We tested NAVIK SalesAI in a pilot program with a Fortune 500 industrial products company, and the results were incredible,” said Dr. Anil Kaul, CEO of Absolutdata. “Using an A/B approach, we found that a group comprising 50 salespeople in six territories that used NAVIK SalesAI experienced a 4% sales uptick within just seven weeks. NAVIK SalesAI identifies more intelligent pathways to the sale, adding science to the art of selling.”

Sales professionals make critical decisions every day, deciding which prospects to reach out to, what product and service offerings to highlight, and which communication channels will work best. Many salespeople make these decisions based on intuition or follow an organizational playbook. NAVIK SalesAI offers a better alternative by making the buyer central to the process, and applying artificial intelligence to the data. It provides weekly guidance identifying the most promising contacts, specifying which products or services each contact is likely to purchase next and suggesting the most effective communication channel to use. Product recommendations outline the likely reasons motivating a purchase, giving the sales person talking points that resonate with their prospect.

Weekly guidance is delivered in an easy-to-understand dashboard that displays sales data, lead scores and next-best actions for each prioritized contact. The dashboard view also includes critical account information that salespeople can use during calls, and it displays the rationale behind the recommendations to build sales professional confidence in the suggestions. The dynamic dashboard enables users to track sales progress against targets, including metrics on leads, opportunities and win rates and losses, providing a valuable coaching tool.

“Sales effectiveness is a genuine and persistent pain-point for sales leaders across industry types,” noted Kaul. “Almost all organizations experience some version of the ‘80/20 rule,’ where a majority of sales are generated by a small subset of the salesforce. NAVIK SalesAI changes this balance to elevate the whole playing field, making every sales person a high performer.”

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About Absolutdata Technologies
Absolutdata combines Decision Engineering with advanced analytics to transform how companies across the globe make decisions. Over a decade of global services expertise includes big data services, advanced analytics, predictive modeling, marketing analytics, CRM, IoT solutions and data management services. The NAVIK line of cloud-based products is changing the world by putting the power of advanced analytics into the hands of marketing and sales teams, line-of-business managers and researchers. Together, these products and services empower Fortune 1000 companies to make better marketing investments, create more lucrative customers, achieve operational excellence and compete at a higher level. Founded in 2001, Absolutdata is based in San Francisco and employs 400 professionals across offices in San Francisco, New York, Chicago, London, Singapore, Dubai and Gurgaon.