Google offers Free Digital Marketing Certification course which enable the students to learn fundamentals of digital marketing along with Google Products. After taking the course and passing the online exam, you will be accredited with a certificate by Google. After getting certified by Google, one will be considered as a strong and most competent digital marketing professional. All Google certifications are completely online and free.

Who can take this Free Course

Any recent graduate looking to develop a successful career in digital marketing. Any marketing professional who is willing to work as digital marketing specialist in a well reputed and big company or rapidly growing company. Digital Marketers willing to enhance their digital marketing skills. Entrepreneurs willing to expand online business can benefit by learning about Google Ads, Google My Business and other important topics.

This course in digital marketing is explained through videos, case studies, readable material and webinars along with real time simulations.

Google Digital Marketing Course Curriculum

Google offers this course on their Skillshop portal. As of August 2020, there are 9 different topics available for anyone to learn. The topics are as follows, the topics relevant to digital marketing are highlighted in bold format.

1. Google Ads
2. Google Analytics
3. Google Marketing Platform 
4. YouTube
5. Waze Academy
6. Google for Education
7. Google Ads Manager
8. Authorized Buyers
9. Google Ads Mob
10. Google Digital Unlock

Each topic consists of many sub topics. After learning the concepts, you need to attempt the exam under each topic. After successfully passing the exam, Google will award a digital certificate for specific topic.

Google Certifications for Digital Marketers (All Courses)

Google Certification course are designed for beginners to advanced level users to practically apply the strategies in realtime environment. This course had been made for practical learning in which the participants get experience in best and latest tools in digital marketing. Along with that it also prepares the learners for the certification exams.

By achieving certification from Google one make their CV stand out from others while showing the proficiency in digital skills. As understanding everything online is difficult for the beginners, Web Trainings  offer classroom and live online sessions. This certification program helps all marketers and business people to clear the certification and become certified digital marketer.

Basic Google Certification courses are as follows:

Google digital unlocked course
It is an overview of digital marketing dynamics. It provides information regarding key concepts and strategic vocabulary. This course consists of basic course for beginners. Visit Digital Unlocked Portal.

Google Ads Search 
Introduction of Remarketing lists for search ads is provided in this. Also ways to match the strategies of ads with the requirements of niche organic leads are also taught.

Google Ads Display 
This course will help you understand the concept of display ads. How to advertise on Google Network websites and apps. This also include remarketing campaigns.

Google Ads App
In organising the campaigns which are meant for deployment on mobile platforms help is provided. For adaptation to smartphone platforms, different ways to devise cross functional ad strategies are taught. After learning this course you will be able to launch mobile apps campaigns.

Google Ads Video 
Different ways to use videos as potential tools in advertising are taught along with strategies to create compelling videos. The purpose of this course is to help you understand YouTube Ads and Google Network Video Ads.

Google Ads Shopping
The purpose of this course is to explain about showing Shopping Ads on Google Network. To effectively create and administrate Google merchant centre account, various methods are shown. Different ways possible to optimise shopping campaign on Google.

Google Ads Measurement 

This course helps you understand the fundamentals of Google Ads metrics. You will learn about various KPI’s and how to use Google Ads data to take actionable insights.

Google Analytics course
For optional utilisation of Google analytics in order to sense pulse of leads, effective strategies are explained along with introduction to analytics tools. Different ways to connect analytics and Google Ads for adding edge to the campaign.

Google My Business (GMB)course

The purpose of this course is to help you understand how to use Google My Business (GMB) Platform. It consists of various best practices for GMB and how to efficiently manage local businesses on GMB.

Is Google Certification Course enough to become a Professional?

Many students ask this question, Is it enough to to learn Google Certifications Course to become a digital marketing specialist? Answer is NO. In Free certification courses only limited products are covered, whereas entire digital marketing is very vast and has many different platforms and networks.

For example, you will not learn about SEO, Bing Ads, Facebook, LinkedIn, Quora, Instagram, Pinterest, Twitter, Slideshare, Email Marketing, Inbound Marketing, Freelancing, Affiliate Marketing, ORM and many more topics. Its always recommended to learn digital marketing course from professional trainer and then get Google certifications for better credibility.

Go ahead and start learning from Google Platform and attempt the exams. All the Best!

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