In this blog today, I am going to cover the scope of Digital Marketing for career opportunities.

Lots of people ask me several questions regarding Digital marketing career so this Blog is going to be of great help to all of them.

This blog is pretty much in the style of question answers. Now I will discuss the most frequently asked questions scope of digital marketing.

#1 What is the Scope of digital marketing are we at the saturation point at present?

when we all know that a time to raise heavily invested in digital we consume more on digital than in the real world in India there are about 500 million Internet users.

Similarly, in any other country, there is an increase in usage of Internet and this is growing with a very rapid pace but campaigns like digital Indian geosphere internet Digital has reached out to the rural and faster place in the last two years your honor there’s a 22 percent growth in usage of Internet in rural India and about seven percent in urban.

Remember 55% of Indians haven’t used the internet yet as they start adapting to the internet the processes will become more digital and there would be increasing demand for the digital marketers.

Look at the number of job openings Naukri has about 13,000 add openings in the digital marketing domain, If you look at SEO, SEM, SMO, Google Ads there might be a lot more job openings up there on these platforms.

#2 What aspect of digital marketing should I learn and how do I evaluate my skillset for various roles?

Remember, that Digital marketing has lost in the screen a lot of people who get into this domain usually gets confused to taking up courses.

Remember when you’re doing your MBA you’re given a choice of electives between management HR, finance and marketing, etc people who generally like to shape up their career in sales marketing management prefers to opt for marketing similarly, digital marketing requires four different types of people:

• Process-oriented
• Creative oriented
• Management oriented
• Technology oriented

Let’s understand what are these four types of people there:

Process-oriented

These are the guys who basically do SEO, SEM, Google Analytics, automation digital advertisers and tasks that don’t require great content synergy.

So if you think you’re not a creative person and not the creative genie industry still demands people who can drive great leads through Google advertisements, social media advertisements and online media buying.

If you could bring the website on top to the right on-page and off-page optimization and it would like to learn the art of these processes these are the rules which probably suits you the best

Creative content-oriented

If you are a creative person or you love to visualize this tool suits you the best your role demands you to come up with content strategy campaign ideas, unique hashtag proposition, creatives for digital route

Basically, if you are good at communication you can take up roles like content writer, copywriter, visualizer, social media marketing manager so these are some of the roles that suit best for creative guys.

Management-oriented

People who have been in the marketing industry for years and want to make a career shift in digital, not many want to start from scratch and they would like to get into a mid manager role or manage your role in the domain of digital these roles could be client servicing, head account managers.

Digital strategist provided they have practiced some digital in their past digital innovator who aims at market research and brings new things on a table and thought leadership and aims something innovative all the time this role is a super responsible role as you become the trendsetter and messenger of digital to the world point.

Technology-oriented

These are those silent guides and Digital Domain who is responsible for cracking APIs and do some tech-based marketing innovation.

They are coders API developers and help to solve the marketing problem through the creative marketing innovations which are purely technology-oriented

so if you are into coding and don’t like to get into IT domain then figure out agencies that aim at marketing technologies or rather digital marketing technologies now let’s look at the next question.

#3 Should I join a Digital Marketing Agency or a client-side

Well digital marketing agencies are trendsetters, they believe in adapting to the change and they work with various verticals and it gives you the opportunity to work with multiple clients at the same point of time you are responsible for day one and you get to do some amazing work.

It’s challenging but then you love to do a lot of things there. So, if you are a person who loves to take challenges wants to learn a lot of things want to constantly innovate and aim at doing big things then an agency is the right place for you to grow your career.

We have worked with multiple health care events, real estate, e-commerce, personal branding, retail, startups, NGOs, manufacturing and I always ensure to bring something new on the table for my team to experience test and grow.

So, if you are aiming to join agency remember, in an agency you have a team that shares the same zeal of creative innovations so you get to work with someone whose hardcover colleague or loved to do something innovative all the time.

The company gives you the freedom to do something creative innovative and gives you the budgets to experiment but you get narrowed and you only end up doing certain monotonous tasks but this is a hassle-free rule.

However, shifting jobs and different verticals would become a challenge as you probably wouldn’t have that much industry experience so when you start from the agency and get into different industry verticals and become a lot easier for you.

I’m a guy who would love to take up challenges and becoming part of agency it inspires me the most and I would recommend you the same at least spend ten years of your digital career life or an agency and do multiple things that help you inspire yourself.

#4 What is the salary can expect in a digital marketing job and how is life in this career?

Digital marketing salaries depend on the following factors such as your practical knowledge to the city that you’re living in three company, you’re working for four years of experience you carry five your vertical focus

usually, SEO, as sim guys get limited payment compared to guys in account management or social media domain as demands for client management as well as it requires a lot of creative solutions in an agency a starting pay on an average, is about 16 to 20K for a fresher

There are people indoors of digital marketing heads and director who takes complete responsibility of teams majorly on the client-side with the pay package of anywhere between 10 lakhs to 20 lakhs but there are a lot of factors that define your growth:

• How can you upgrade your skills fast?
• How many clients were you able to retain in an agency.
• Do you have the ability to be a good team player or a great leader?
• Are you able to adapt to marketing innovations and Are you able to achieve your goals and help your client grow well.
• These are some of the factors remember years of experience don’t define your success here in this industry but the results that you have brought on the table, the self initiatives you have taken your ability to drive the team matters the most.
• This industry is a result-oriented industry.

#5 I’m a fresher and people are only looking for an experienced candidate is there any scope of digital marketing for me?

Yes, Don’t lose your heart a lot of you who are planning to enter the digital marketing career are freshers.

Companies are looking for experienced candidates why because they don’t have the bandwidth to train a fresher also because they want someone to just come and get started so, what should you do in this case well you should start practicing digital for yourself build your personal brand.

Start a YouTube channel, contribute content has a guest blogger or start a blog and life’s traffic to run advertisements for yourself and practically implement all your learnings by reading some of the courses from udemy.

Join an agency as an intern and find your opportunity of them so do not aim at immediate employment apply for internship and show your passions for the subject and you will see a lot of difference in your career.

#6 I’m not good at content what should I do?

Are you talking about English content, it is absolutely okay you can be good at any regional languages Hindi, Tamil, Telugu, Kannada or any other language.

You can create a communication strategy using these languages can you trust the tweet and come up with copyright create blog post get Blog scripts done in the language of your choice.

You should master that and apply in an agency and see you can offer these exclusive language-based creative skills you can even apply in leading regional publications and TV channels who want someone to manage digital in the language of their choice.

There is many scope of digital marketing for every candidate. Try to get full knowledge in one field and see your future after a few years.

#7 How should I shave up to my career as a digital marketer?

Before you understand how digital marketing works get your marketing basics strong to become more confident in marketing fundamentals.

Now apply your learnings to digital you will see a sea of difference and this difference is only because you have made your marketing base very strong.

Focus on learning one field of digital marketing and become really strong in it and then start wearing multiple hats.

Social media expert is known as a social media expert. so to create that one code recognition that can help you climb the ladder not quickly so master one field and become a king of it instead of focusing on everything.

#8 My company doesn’t provide the training they don’t have budgets what should I do?

You have joined a company, you have got a job so congratulations for that so stop cribbing and start doing the things that you can do on your own by learning and implementing it.

Then show what you have done and practice and if you can’t do paid campaigns then do organic stuff and master of various kind of content test different tools and use your job as a research cloud and prove that in such conditions – you can perform really well so have patience and give some time to the company that has enrolled you.

This can only happen if it did not get even with people being individual while working in a team and offer beyond what the Chiara demands let every deliverer of yours add value to the company’s Digital Ecosystem has a freemium and premium.

Use freemium at least and show that same aim is crucial ask for minimal budgets like 5k or 10k and show your boss how the given budgets can add value to the organization.

The next one which is the best business school to learn digital marketing well agency startup agencies can give you opportunities that you can’t even imagine next one is well AI really kill the role of digital marketers an I won’t kill digital marketers it will only help them artificial intelligence will take off a lot of laborious tasks off the screen.

Which gives more opportunity for marketers to innovate and creatively scale their career let’s say in the world of marketing automation there’s a lot of laborious tasks and insights given by tools only help marketers take wise decision chatbots have replaced live charts this helps in streamlining leads.

Even when people are not on desk so overall artificial intelligence is a great sync to digital marketers so it is not a competition and you should not be scared of them you should start embracing them in your digital strategy.

#9 I’m the spinner of school can I get into digital marketing?

I’m college dropout can I do digital marketing, I’m a housewife can I become a digital marketer, there’s no age limit and no barriers you can get into digital marketing anytime.

You just want to prove yourself by practicing remember internship apply for the same at places and prove your worth to them you can even be a cool Instagram or for some of the brands.

So sometimes it’s all about your addiction to social media or digital that can help you land into digital marketing as well remember creativity content and the processes this will probably help you.

Final Words

So these are some of the tips for people who want to shape up your career in a digital marketing job.

I hope you enjoyed reading this blog and get the answers to all the questions which are in your mind regarding the scope of digital marketing.

Do not forget to visit my blog again for a similar kind of stuff.

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