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Digital marketing is a marketing strategy to promote your products or services online. It is a Marketing strategy to reach the target audience to you online or our company well aware of the product of your company. You will increase the business of the client. In simple words, digital marketing is to attract the audience for your website or your product. Why should use digital marketing? • High Reach • Better targeting • Cost-effective • High Engagement • Better ROI High Reach:- No of people will reach your website or show your products or your services or show your ads Better Targeting:- Who will able to focus to show your website or focus to no of people to click website or target to show product or target to show your brand. Cost Effective:- Your product will higher cost or low cost it is a very big impression of your product or your product or service will affordable or not High Engagement:- Can Customer connect to a website or Can Customer Connect your product can customer connect your marketing act taking to the customer Chine is the biggest country to use online digital marketing. The second one is India is a country to use internet digital marketing. Audience Targeting and segmentation On digital marketing not specific one type of targeting customer in this, it will targeting all types of customers. LocationFirst one is digital marketing targeting customer through location or country,city ,state,area Interest information support customer use amazon site customer search tv brands or it will search mobile phone it means customer interested in product tv brands or mobile phone this is called personal information Professional information you will search the instated students or target the college students Retarget In digital marketing you get information customer like conact no,email,address you will send information of your product through send email message or send message to customer phone realted to your product.