You might be asking, “why should I care about people engaging with my emails?” Isn’t it enough for people to open and read an email?

The problem is, most email marketers interpret that stat to mean they are PROMISED results just because they click send.

In reality, there’s serious work needed to realize that ROI from email marketing. To drive real results – results that are measured in dollars and cents – an email marketer has to send emails that both add value for their readers and benefit their own business. It’s a delicate balance.

As an email marketer, you have to think bigger than clicks and opens! You need to think about email as a vehicle for growth. Each email send is an opportunity to generate leads, further educate your prospects, close customers and support your evangelists.  It’s a chance to move the reader out of their inbox and onto a path to read more, subscribe, sign-up or buy.

Here are some best practices that will guide you towards creating and sending a high-performing email:

First, you need to determine a primary goal for your email.

Then, you should optimize your email for opens.

Lastly, you should compel your reader to take action.

The subject line- How important it is for email?

The subject line is the gatekeeper of your email, which means it has a huge impact on your conversion rates, your brand perception and can provide valuable insight into what messaging appeals to your persona.

As a general rule, shorter is better. Studies have shown that 6-10 words is best, and open rates drop after 60 characters.

Avoid Salesy Language: Most marketers realize that words like “free” and “percent off” tend to trigger spam filters, but there’s human psychology to consider here too. Even if these emails manage to end up in the inbox, many readers mentally filter out these messages and never click to read more.

Keep it straightforward: It’s tempting to opt for peppy, exclamation filled Subject Lines, but simple copy, either in the form of a question or a statement tend to work best.

Personalize when appropriate: First name, last name, even location based data like a recipient’s city, have all been shown to have a significant impact on open rates. There’s something about personalization that makes an email feel more like a real conversation.

Mix it up: Creativity is key when it comes to your subject lines. Consider this: A common problem that plagues newsletters is a slow, consistent, decline in open rates. You can avoid this problem by testing out different types and styles of subject lines over time. Otherwise, you’ll lull your subscribers to sleep.

Also consider your name and email address. They are a critical part of establishing, maintaining and capitalizing on trust, since they are some of the first things a reader sees in their inbox, Somethings to remember

Use a company address, not a free web mail account.

Don’t send emails from no-reply. By sending an email, you’re inviting someone into a conversation. Don’t make it impossible for them to respond

If you send both marketing and transactional emails, use the address to indicate the purpose of the send. Handles like newsletters@, support@ or billings@ work great for this purpose.

A customer’s life cycle stage should dictate who the email comes from. A new lead might not know anyone at your company, so use the company name. If your customers have a dedicated account manager, though, the email should probably come from that person.

For more info Please visit Hubspot Academy and if you have some data please try with Mailchimp which is one of the best E mail marketing tool at the moment

All the  Best. Wish you  Happy Mailing.