Google My Business Optimization Google My Business, or GMB, does more than help prospects discover your business hours and phone number or a shortcut to your website’s URL. Thirty years ago, if your furnace died in the middle of January, you’d pull out your phone book and search the yellow pages for a technician who could come check it out ASAP. Today, you turn to your smartphone or laptop and pull up Google, typing “furnace repair near me” into the text box. But how does Google find the furnace repair…

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