Facebook CEO Mark Zuckerberg sees privacy goal communications as the future of social networks, messaging plays a key role, and WhatsApp, Facebook’s largest messaging platform, is at the heart of this change.
One of the most popular messaging application, WhatsApp is now reported to have over 2 billion users. The company announced on Wednesday where they said globally they have crossed 2 billion and still counting.
WhatsApp, acquired by Facebook in 2014 has grown exponentially and has introduced many features that gave competition to traditional SMS services all around the world. Once it became public, the company added many features like VoIP, video calling, ability to add multiple members in a group and send across multimedia content, documents, audio, location feature to all its users.
WhatsApp is free to use but just think if they start a subscription plan how rich Zuckerberg be, but this should not happen people pray for it because no other app is used by these many people and it is easy to use.
Even though there are many similar social chatting apps in the market like messengers, still WhatsApp is popular.
CEO of WhatsApp, Will Cathcart said that despite pressure from government and law officials, it is important to keep communication safe and secure. “For all of human history, people have been able to communicate privately with each other,” he said while announcing milestones that the company has achieved.
However, the metadata will be provided to the officials when requested, they also mentioned.
Cathcart also said that the company will work independently on Facebook.
The news of recording a user base of over 2 Billion was published in a blog post
“Strong encryption acts like an unbreakable digital lock that keeps the information you send over WhatsApp secure, helping protect you from hackers and criminals. Messages are only kept on your phone, and no one in between can read your messages or listen to your calls, not even us. Your private conversations stay between you.” – As mentioned in the blog
WhatsApp reached 1.5 billion users in 2018, so it took two years to reach the next step, but as noted, it is now starting to gain momentum in regions like India, where Facebook is already considering the next step, that how WhatsApp can be expanded and make business.
This remains a great challenge: Last month, Facebook announced that it would withdraw from plans to deploy ads on WhatsApp threads, a key monetization opportunity for the application. Instead, Facebook seems to be looking at purchases as its next step, buying suppliers and e-commerce tools that already use WhatsApp to connect with consumers.
If Facebook can encourage more purchasing activity in developing regions, this could make WhatsApp a key connector for the future, and if Facebook can also facilitate the transfer of funds, through its cryptocurrency Libra or WhatsApp Pay, this could be the best way to monetize WhatsApp.
WhatsApp is a key element. And with new opportunities to come, it should become an even bigger platform in the future.
Taking a cue from WhatsApp, Facebook CEO Mark Zuckerberg said they are planning to introduce end-to-end encryption for all their messaging platform which helps to keep one’s communication private.
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