Structural equation Modelling (SEM) becomes a major statistical technique in examining complex research problems in marketing and international business. In most research, the SEM uses covariance based modelling and later few researchers argued to use the partial least square approach for SEM. In this blog, a critical review of SEM technique presented in Richter et
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This post first appeared on Challenges Faced By PhD Students While Analyzing Their Quantitative Data, please read the originial post: here
