2022-12-26 08:43
In this post, we are going to conduct an analysis of Apple Inc, the world’s largest technology business with a strong global presence and offering a nice range of market leading techno… Read More
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2022-12-23 15:13
Psychographic segmentation is the type of segmentation that is concerned with the psychological aspects of consumer behavior. It segments consumers based on psychological characteristics inc… Read More
2022-12-08 16:43
In this post, we will discuss geographic segmentation and its examples. We will also discuss the pros and cons of geographic segmentation and how marketers can use geographic data to improve… Read More
2022-12-06 17:02
In this post, we will define the freemium business model with examples and discuss its advantages and disadvantages or pros and cons for businesses. We will also discuss methods to make this… Read More
2022-12-05 14:38
In this post, we will highlight the importance of market segments for businesses in terms of marketing and sales, define market segments and its types, and how businesses can identify the re… Read More
2022-11-30 13:25
In this post, we will discuss examples of demographics and how useful demographic data is for businesses and how they can use this data for brining improved products and services to the mark… Read More
2022-11-26 06:46
In this article, we will define demographics, with examples and explain ways of collecting demographic data. We will highlight the importance of demographics in terms of business marketing… Read More
2022-11-20 12:43
In this article, we will discuss the basic elements of inventory management and inventory control and the difference between the two processes. While inventory management and inventory contr… Read More
2022-11-19 13:26
Inventory turnover refers to the period that passes from the day an item is purchased to the day it is sold. One complete turnover denotes that the company sold the stock it purchased… Read More
2022-11-11 14:17
In this post, we will discuss planning, its advantages for businesses including operational and financial benefits as well as the limitations which affect planning and its impact on business… Read More
2022-08-06 15:35
In this article, we will analyze the marketing mix of Spotify including the four Ps in its marketing mix. We will also analyze the promotional strategy of the music streaming platform in bri… Read More
2022-08-04 15:21
The recycling industry has experienced stronger demand and growth in the recent years driven by higher demand across construction, industrial markets and residential households. In the Unite… Read More
2022-08-01 06:26
For product manufacturers, their supply chains are among the most critical link in their value chains. Companies invest in their supply chains to ensure a regular supply of quality raw mater… Read More
2022-07-31 05:58
The role of marketing is not limited to promoting products and services to an external audience. Marketing has acquired a much bigger role in the success of organizations. HR has also acquir… Read More
2022-07-26 04:19
A marketing plan is a useful tool for marketers who want to make their brand or product successful in the market. Companies and marketers use a marketing plan to achieve their marketing obje… Read More
2022-07-24 09:06
In this post, we will discuss marketing planning, the role of a marketing plan and its components. We will also discuss the importance of marketing planning and a marketing plan and how they… Read More
2022-07-20 08:15
A detailed summary of the last Lesson Written by Alphonso Daudet, ‘The last Lesson’ is set in the days of the French Prussian war. The story describes a day in the life of a scho… Read More
2022-07-16 15:57
In this post, we will discuss the external sources of recruitment. External sources of recruitment are the external sources from which companies hire people for various positions. Companies… Read More
2022-07-08 13:28
In this post, we will discuss the advantages and disadvantages of surveys as methods of data gathering for market research. This post will discuss the main strengths that makes researchers c… Read More
2022-07-04 14:52
In this post, we will conduct a Porter’s five forces analysis of John Deere, a leading US based manufacturer of agricultural, forestry, and construction equipment. The five forces anal… Read More
2022-07-01 17:13
In this post, we will conduct a pestel analysis of John Deere, one of the leading agricultural and construction equipment manufacturer, based in the United States and with sales and operatio… Read More
2022-06-30 17:14
In this post, we will analyze the four Ps of marketing Mix for John Deere, a US based manufacturer of agricultural, forestry and construction equipment. John Deere is a leading manufacturer… Read More
2022-06-27 12:41
There is a motive behind every human activity. So, the purchasing behavior of the consumers also has a motive behind it. One would not simply go and buy something. Someone decides to buy som… Read More
2022-06-23 14:28
Chick-fil-A is the largest QSR chicken brand in the United States based on annual system-wide net sales. The company has experienced strong revenue growth in 2021 compared to previous fiscal… Read More
2022-06-21 16:50
Businesses strive to establish themselves and find growth in several ways. Once a brand has become famous, it can capitalize on its market position and popularity in several ways. when a com… Read More
2022-06-13 14:52
Scope creep is one of the most common risks associated with project management. However, we will first need to understand what is project scope in order to know what is scope creep. What is… Read More
2022-06-12 08:20
Toyota is a leading manufacturer of automobiles based in Japan. The company is known globally for its focus on engineering and innovation. It is among the most competitive automobile brands… Read More
2022-06-12 04:01
Irrespective of the size and scope of a project, managing it is not an easy task. Chances of error always exist and from planning the minute details to guaranteeing the final product’s… Read More
2022-06-10 17:35
Comcast is a leading international media and technology company based in the United States. Incorporated in December 2001, under the laws of Pennsylvania, the company has its headquarters in… Read More
2022-06-06 13:36
The role and form of leadership has changed with time based on changing industry dynamics and organizational needs. While there are several styles of leadership that leaders adopt based on t… Read More
2022-06-03 14:49
Collaboration is the key to producing great work across all industry sectors. In various sectors, where the industry environment has grown highly competitive, companies are focusing on team… Read More
2022-06-01 16:52
A remote working environment can be challenging for both employees and employers. Inability to communicate effectively with coworkers can negatively impact a company’s business prospec… Read More
2022-05-31 08:00
Employee satisfaction and happiness can be key to business success. The human resources of a company are among its more important assets and capabilities. It is why their satisfaction and ha… Read More
2022-05-29 13:14
The traditional organizational structures are changing and companies are moving from functional structures to team based organizational structures to gain higher efficiency and productivity… Read More
2022-05-25 18:05
Fast changing market dynamics and business environment worldwide have forced businesses to focus on rapid innovation to grow their market share and customer base. Businesses are also focusin… Read More
2022-05-20 10:26
Industrywide across various sectors businesses have increased their focus on improving customer experience to maintain higher customer loyalty. Most businesses collect customer feedback to k… Read More
2022-05-16 15:12
Customers have become the central focus of businesses in the twenty first century. A lot of information and control is there in the hands of businesses. It is why businesses have increased t… Read More
2022-05-14 02:54
Businesses of all sizes use social media for promotions, customer engagement and increase sales. The role of social media in terms of business marketing and customer engagement has continued… Read More
2022-05-11 14:11
For any project manager, one of the most pressing concerns is that the outcomes of the project meet the expectations of the project. It is why they must implement processes that ensure that… Read More
2022-05-09 16:12
What is a project roadmap? A project roadmap is like a roadmap used for completing projects. It presents an overview of the goals and objectives of a project along a timeline in a graphical… Read More
2022-05-07 16:21
TD Synnex was formed after the merger of Tech data and Synnex in 2021. The two companies have merged to form the industry’s largest IT distributor and a $59.8 billion entity called TD… Read More
2022-05-04 17:17
Organizations want to deliver quality products and services and create maximum user satisfaction. They carry out review of systems and processes to provide quality offerings that meet user n… Read More
2022-05-02 04:21
Today’s buyers are more informed and empowered compared to a decade ago. They have access to all the information they need to make a well-informed purchase. It is why the approach to m… Read More
2022-04-29 17:20
It is important for both firms and marketers to understand customer journey and their buying decision behavior to successfully attract and retain customers. While there are several models in… Read More
2022-04-27 05:21
Advertisements play a critical role in helping businesses develop and grow their market share. The help create demand and build brand awareness. Understanding the various elements of adverti… Read More
2022-04-22 21:42
Subway is a leading fast-food chain with a strong global presence. The QSR brand enjoys strong brand awareness and heavy popularity in various corners of the world. Before the pandemic, ther… Read More
2022-04-21 16:14
Wendy’s is among the most well known QSR brands, and headquartered in the United States. The QSR company has achieved impressive growth in recent years. As of the January of 2022, Wend… Read More
2022-04-17 06:12
Microsoft is among the leading technology brands based in the United States. The company has a strong global presence and offers a diverse portfolio of various products and services includin… Read More
2022-04-12 17:10
Netflix: An Introduction Netflix is the world’s leading online streaming entertainment platform with a strong global presence. The company serves its content worldwide across 190 count… Read More
2022-04-07 09:57
The Tell-Tale heart by Edgar Allan Poe : Answers to descriptive questions. Justify the title of the short story the tell-tale heart. Answer: The Tell Tale Heart is among the shortest stories… Read More
2022-04-06 16:37
Forster’s novel sees the Indian subcontinent from a very unique angle. The British ruled Indian society is complex and to describe it, the author frequently uses the terms muddle and m… Read More
2022-04-06 09:29
The Tell Heart is one of the shortest stories by Poe. However, it still offers a profound examination of a paranoid’s mind. The story opens with a narrator trying to defend his mental… Read More
2022-04-02 17:12
About Yum Brands: An Introduction Yum Brands is a leading fast-food brand with global operations. The company has its headquarters in Louisville, Kentucky. The company sells across 155 count… Read More
2022-03-31 16:11
Adidas has been focusing on expanding its market through a renewed focus on marketing and product innovation over the recent years. The sports shoes industry has grown highly competitive and… Read More
2022-03-27 21:29
Puma: An Introduction Puma is one of the leading brand names in the sports shoes industry. Apart from sports shoes, Puma also sells sports apparel and is popular across various corners of th… Read More
2022-03-24 17:56
ASOS: An Introduction ASOS is among the leading online fashion retailers in the world catering to a global audience of twenty somethings. It sells a vast array of fashion labels including it… Read More
2022-03-23 06:39
About Dollar General: An Introduction Dollar General is among the leading retail brands in the United States with a store count of above 17,000 in 2021. The company has sharply expanded its… Read More
2022-03-22 12:15
About Dollar General: An Introduction Dollar General is among the most well-known retail brands operating across 46 states in the United States. The retail brand has been serving customers i… Read More
2022-03-19 14:49
About Domino’s Pizza: An Introduction Founded in 1960, Domino’s is the largest pizza store chain in the world with 18,848 stores as of January 2022. The company sells pizza in mo… Read More
2022-03-18 09:53
About Mondelez International: Mondelez International is among the leading brands in the food industry that sells a wide range of snacks, chocolates, cheese, grocery and powdered beverages pr… Read More
2022-03-13 11:48
Netflix, the leading online streaming platform in the world has also maintained a strong focus on sustainability. Apart from focusing on entertaining the world, it has also focused on making… Read More
2022-03-08 19:34
What is accounting? Accounting is an integral part of business operations since the communication of financial information to all the important stakeholders depends on accounting. Accounting… Read More
2022-03-07 12:40
In general, organizational refers to the way that individual employees and teamwork are coordinated inside an organization. It also refers to the managerial hierarchies within an orga… Read More
2022-03-04 14:14
Who are the managers? How do people tend to think of managers? People tend to think of managers according to their position in an organization which helps them have some idea about the… Read More
2022-03-02 11:04
One of the most critical steps in production planning is to decide the layout of the production facility. Layout of the production facility means how the company is going to arrange the equi… Read More
2022-02-28 17:36
Products that have designed keeping in mind the needs and wants of the target market are mostly easier to sell. Such products might also require less investment in marketing. However, people… Read More
2022-02-26 08:29
How does the marketing mix and strategy change at each stage of the product life cycle? Each product has a life cycle which includes four stages. These stages are introduction, growth, matur… Read More
2022-02-24 10:22
Channel intermediaries, also known as distribution or marketing intermediaries, or middlemen play a crucial role in a company’s distribution channel. They make it possible for t… Read More
2022-02-24 10:22
Channel intermediaries, also known as distribution or marketing intermediaries, or middlemen play a crucial role in a company’s distribution channel. They make it possible for t… Read More
2022-02-21 13:44
Personality is an important factor that affects various aspects of our lives and our personal satisfaction as well as success. It has been linked to various things including performance, buy… Read More
2022-02-13 08:43
What is repositioning? Positioning is the process of creating the right place or position for your product in the mind of your target customers. It helps identify the distinctive position th… Read More
2022-02-12 13:41
Businesses across various industry sectors maintain a heavy focus on marketing. Every year businesses all over the world spend a fortune on marketing and promotions. They do everything to be… Read More
2022-02-11 17:24
What are the steps in the positioning process? Positioning is a key step to help your product reach the right target market and achieve the expected success. It is a key step that ensures th… Read More
2022-02-08 16:43
The interrelationship between positioning and differentiation in marketing Positioning and differentiation are two different but closely related topics in marketing management. They are conn… Read More
2022-02-05 16:15
McDonald’s: An Introduction McDonald’s is among the world’s largest fast-food chains with operations spanning 119 countries across the globe. At the end of 2020, the… Read More
2022-02-05 13:03
In a previous post, we have discussed the internal factors that can affect organizational culture. However, just like those internal factors there are several external factors too whi… Read More
2022-02-05 09:27
The focus on organizational culture in the twenty first century has increased due to its increased importance in terms of organizational productivity. The organizational culture is at the ro… Read More
2022-02-04 13:02
How are the early management theories related with organizational behavior? Organizational behavior may have come to be recognized as a field of its own quite late. However, its roots can be… Read More
2022-02-03 17:28
Now a days there are several management theories that have made their way into management literature. During the industrial revolution, the need to change how corporations were manage… Read More
2022-02-01 14:00
Who are the world’s biggest 50 retailers? The retail industry is marked by intense competition and has undergone a significant transformation in less than a decade. Almost all the lead… Read More
2022-01-28 10:25
About Pepsico: A Brief Introduction Pepsi is one of the leading brands in the soda industry with a strong global sales and distribution network. Its large product portfolio includes 22 billi… Read More
2022-01-27 09:03
Marketing is one of the most crucial functions inside any organization. Most large organizations appoint a CMO (Chief Marketing Officer) or a global marketing officer to head the marketing d… Read More
2022-01-25 06:44
Finance is an important concern for almost all organizations whether big or small. However, as a company grows, its financial concerns also grow and so do the responsibilities of finance dep… Read More
2022-01-24 06:51
Business Profile of Netflix Inc Company Name: Netflix (NASDAQ: NFLX) Industries served: Online streaming Headquarters: Los Gatos, California, United States. Founder: Reed Hastings and Marc R… Read More
2022-01-22 13:45
All you need to know about Meta Inc. in Brief Company Name: Meta Inc (Formerly Facebook) Industries served: Social media and digital advertising. Headquarters: Menlo Park, California, United… Read More
2022-01-19 13:16
All you need to know about Google: Company Name: Alphabet Inc (Parent Company of Google) Headquarters: Mountain View, California, United States. Founders: Larry Page & Sergey Brin Founde… Read More
2022-01-18 06:10
Distribution channels play an important role in helping businesses operate efficiently. Setting up distribution channels is especially critical for businesses operating internationally. Many… Read More
2022-01-13 16:53
All you need to know about Microsoft in Brief Company Name: Microsoft Inc Headquarters: Redmond, Washington, United States. Founder: Bill Gates Founded: 1975 CEO: Mr. Satya Nadella CFO: Amy… Read More
2022-01-05 08:16
All you need to know about Amazon Inc: In Brief Company Name: Amazon Inc (NASDAQ: AMZN) Headquarters: Seattle, Washington, United States. Founded: 5th July 1994. Founder: Jeffrey P Bezos (Je… Read More
2021-12-28 07:13
All You Need to Know About Apple In Brief Company Name: Apple Inc. NASDAQ: AAPL Headquarters: Apple Park, Cupertino, California, United States. Founded: 1 April 1976, Los Altos, Califo… Read More
2021-12-26 06:57
Technology is the leading driver of change globally. It is driving swift change in various areas of our lives from how we work to how we spend our time at home. Nearly everything in our worl… Read More
2021-12-18 18:33
CONTENTS Snapchat Competitors Snapchat is an instant messaging app and a popular social media platform. It has established itself as a distinct social media brand that offers image and messa… Read More
2021-12-17 04:56
Snapchat is an instant messaging app owned by Snap Inc. Snap Inc defines itself as a camera company. Its core product is Snapchat. It is a camera application, people can use to communicate v… Read More
2021-12-12 13:02
Starbucks is the world’s largest coffee brand, based in the United States. The company is known as a highly customer focused brand with a strong global presence. Over the past se… Read More
2021-12-09 18:19
Audi AG: An Introduction Audi is a part of the Volkswagen Group’s product portfolio. The brand is renowned worldwide as a leading luxury automobile brand. Audi AG is well known globall… Read More
2021-12-07 10:09
Nike: An Introduction Nike is an industry leading maker of sports shoes, apparel and equipment. The company is operating in a highly competitive market environment. It is famous worldwide fo… Read More
2021-12-04 09:40
Contents: Nike Introduction Nike Competitors Adidas Puma Reebok Under Armour New Balance Columbia Sportswear ASICS Athleta Lululemon Nike: An Introduction Nike is the world’s leading s… Read More
2021-12-02 07:01
Lululemon (NASDAQ: LULU) is a globally famous athleticwear company based in Vancouver, Canada. The company is renowned worldwide as a unique sportswear brand. The brand was founded by Dennis… Read More
2021-11-30 17:48
Chanel was founded by Gabrielle Chanel, also known popularly as Coco Chanel. Coco Chanel started with a hat boutique in 1910 but gained reputation fast as her hats were worn by famous French… Read More
2021-11-28 20:17
Louis Vuitton is a part of the LVMH (Louis Vuitton Moet Hennesy) group. The brand was founded in 1854. Louis Vuitton has become the most valuable brand in the luxury world. It is the m… Read More
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