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Diageo to Invest Millions in Whisky Tourism

Diageo, owners of Caol Ila and Lagavulin Distillery on Islay and the Port Ellen Maltings is a British multinational alcoholic beverages company, with its headquarters in London, England. Diageo's brands include Smirnoff, Johnnie Walker, Baileys, and Guinness. They are the world's biggest Whisky producer with around 30 whisky distilleries in Scotland, and two of these are on Islay with a third one opening in a few years, Port Ellen Distillery.

A few weeks ago Diageo announced a £150 million investment over three years to transform its Scotch Whisky visitor experiences in the biggest concerted programme ever seen in Scotland’s whisky tourism sector. The centre-piece of the investment will be a new state-of-the-art Johnnie Walker immersive visitor experience based in Edinburgh, bringing to life the story of the world’s most popular Scotch whisky and creating a unique welcome for millions of Scotch fans around the world. Continue reading...



This post first appeared on Islay News Events Pictures Information Wildlife An, please read the originial post: here

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Diageo to Invest Millions in Whisky Tourism

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